Retail TouchPoints

DECEMBER 29, 2022

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

Customer Experience 349

Customer Experience Management Customer Retail 349

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

Customer Experience 279

Customer Experience Customer eCommerce Customer Loyalty 279

Forrester eCommerce

MARCH 17, 2023

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Customer Experience 362

Customer Experience Operations Technology Marketing 362

Forrester eCommerce

SEPTEMBER 21, 2021

European organisations are under-investing in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.

Customer Experience 362

Customer Experience Customer Improvements 362

Forrester eCommerce

JUNE 4, 2023

In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.

Operations 369

Operations Customer Experience Customer B2B 369

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

Customer Experience 296

Customer Experience Customer Channel Omnichannel 296

Forrester eCommerce

DECEMBER 7, 2022

I’m pleased to share that on November 1, 2022, I joined Forrester’s Customer Experience (CX) team reporting to Rick Parrish. Now, this doesn’t mean that […].

Customer Experience 195

Customer Experience Customer Improvements 195

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Reward loyal customers.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

AUGUST 1, 2022

This experience gives brands the ability to give their customers all the benefits of in-person shopping from the comfort of their own homes. These effects allow customers to superimpose a product — whether it’s shoes, eyewear or makeup — on themselves through their front-facing mobile phone camera. What does that mean?

Customer Experience 317

Customer Experience Customer Clothing Gifts 317

Groove

AUGUST 13, 2020

In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. eCommerce Customer Experience: Tips & Strategies. Establish and build relationships with your customers and increase customer satisfaction by implementing these 5 tips: Display a unique value proposition.

Customer Experience 326

Customer Experience Customer eCommerce Social Media 326

Forrester eCommerce

OCTOBER 23, 2020

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.

Customer Experience 481

Customer Experience Customer 481

Forrester eCommerce

SEPTEMBER 8, 2021

As consumers are are less restricted by channels, organisations must follow suit and create a hybrid customer experience.

Customer Experience 271

Customer Experience Customer Channel Consumer 271

Retail TouchPoints

NOVEMBER 17, 2023

When customers place ecommerce orders, the last thing they want is an unhappy surprise. The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. In other instances, customers might expect an upgrade for their trouble.

Shipping Costs 262

Shipping Costs Customer Experience Supplies Improvements 262

Forrester eCommerce

NOVEMBER 5, 2018

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row.

Customer Experience 415

Customer Experience Customer 415

Forrester eCommerce

AUGUST 3, 2023

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.

Customer Experience 195

Customer Experience Customer Events Improvements 195

Retail TouchPoints

DECEMBER 15, 2021

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

Customer Experience 306

Customer Experience Customer Social Media Presentation 306

Forrester eCommerce

AUGUST 2, 2021

just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. McDonald’s Corp.

Customer Experience 331

Customer Experience Customer Operations Marketing 331

Forrester eCommerce

JULY 18, 2019

Eighty percent of marketing decision makers say that improving their customers’ experience is their top priority (it falls second place to “grow revenue” in popularity — 87% of marketing leaders call that their top imperative), yet our research shows that customer experiences (CX) aren’t getting better — even though there seems (..)

Customer Experience 349

Customer Experience Customer Improvements Marketing 349

Forrester eCommerce

AUGUST 27, 2020

Forrester’s Canada Customer Experience Index 2020 reveals the scores of 147 brands across 12 industries. The CX Index survey was still in the field during the beginning of the COVID-19 pandemic, providing us a unique opportunity to examine how customers’ perceptions changed. This year is especially exciting for two reasons: 1.

Customer Experience 370

Customer Experience Customer 370

Forrester eCommerce

FEBRUARY 26, 2021

Customer Experience (CX) excellence will be sorely needed in 2021. Pandemic conditions will continue to fluctuate on a local level, affecting consumer sentiment and requiring fast and accurate responses from brands.

Customer Experience 368

Customer Experience Customer Consumer 368

Groove

APRIL 4, 2022

What Does Customer Experience Mapping Mean? Mapping the customer experience is the process of merchants outlining how prospects and customers interact and feel when engaging with their brand. 6 Steps For Mapping The Customer Experience. 6 Steps For Mapping The Customer Experience.

Customer Experience 195

Customer Experience Merchant Services Customer Social Media 195

Forrester eCommerce

NOVEMBER 22, 2021

The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.

Customer Experience 370

Customer Experience Management Customer Blog 370

Forrester eCommerce

NOVEMBER 4, 2021

Forrester has launched a new feature in its FeedbackNow platform that lets brands move into the predictive era of customer experience. Learn more here.

Customer Experience 259

Customer Experience Customer Management 259

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Forrester eCommerce

OCTOBER 26, 2021

In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.

Customer Experience 195

Customer Experience Customer Management 195

Forrester eCommerce

MARCH 16, 2020

Read the three essentials of customer experience that every organization should prioritize during the ongoing COVID-19 pandemic.

Customer Experience 545

Customer Experience Customer Improvements Management 545

Forrester eCommerce

FEBRUARY 11, 2019

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. It was a great pleasure for me to host about 150 leaders in a unique venue, the Parc des Princes (PSG’s football stadium!!),

Customer Experience 363

Customer Experience Customer Events B2C 363

Retail TouchPoints

MAY 12, 2023

Instant access to highly-skilled personnel with niche experience. Flexibility in your company’s response to market trends and customer demands. Access to real-time traffic and weather data generates more accurate travel estimates, so technicians know how long their travel will take — and customers will know when to expect help.

Customer Experience 343

Customer Experience Customer Travel Technology 343

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

Customer Experience 316

Customer Experience Customer Omnichannel Social Media 316

Forrester eCommerce

APRIL 7, 2022

It’s 2022 but there are still an alarming number of companies that focus on everything but customer experience. Let's look at the systemic issues behind this lack of focus.

Customer Experience 195

Customer Experience Customer Management 195