Luxury retail: Why a customer should love your packaging first, and then your product
Retail Technology Review
FEBRUARY 15, 5187
But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too. More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions.