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To Cloud Out or to Edge In? That is the Question.

Retail TouchPoints

Never has the role of a retail store infrastructure in delivering the customer experiences of tomorrow been so important. Unlike data centers, edge infrastructure manages unreliable networking, where latency, jitter or availability issues are common, particularly in large distributed store estates.

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Contactless Biometric Solutions for Better Shopping Experiences

Retail TouchPoints

CoStar Group, a commercial real estate firm, estimates there were a record-breaking 12,200 brick-and-mortar store closures in 2020 as a result of the pandemic. The retail industry had to reimagine ways to reach customers that sparked a digital transformation. Retail and hospitality industries were hit particularly hard.

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

The cloud-native CMS integrates content management and remote device management, so the retailer can control and secure its Samsung display network in real time. Historically, these screens were considered precious real estate reserved for the retailer’s own marketing efforts. This is another way for us to reach those customers.”

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How to Implement a Successful Retail Media Network

Retail TouchPoints

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Evaluate your customer relationships. But implementing one is easier said than done and requires specific capabilities, technology and talent.

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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

The power of omnichannel retailing is well documented: even primarily DTC companies are realizing that they can benefit from flagship stores to enable brand discovery and build loyalty among customers in high-profile cities. looked for a partner when it opened its first physical location in May. worked quickly to get the store up and running.

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Monetizing Data Assets is the Lifeline Retailers Need to Restore Growth

Retail TouchPoints

While there are various assets retailers can monetize (including real estate and inventory), the most talked-about but under-tapped is data. A digital receipt differs from the e-receipt programs in that the receipt is automatically available to the consumer without needing to opt-in at POS with their email.

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Making Fulfillment a Revenue Driver: 6 Ways Design and Tech Can Collaborate

Retail TouchPoints

In many pickup areas, there is barely any real estate open to include new fixtures or product displays to encourage those impulse browsing behaviors that so many retailers try to create. Supporting this Amazon Go-style offering requires close alignment with tech to ensure the experience is implemented successfully.