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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? Not quite.

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Global Voices Report: The German Ecommerce Market

ESW

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. But to succeed, brands must localise the customer experience.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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5 Effective Strategies for Competitive Price Benchmarking

Algopix

In the ever-evolving world of eCommerce, pricing has become a critical factor that can make or break a business. With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to 2017 BigCommerce study , 58% of US consumers hate paying for shipping, and 34% think product return process is difficult when shopping online. All of these are e-commerce pain points that can actually serve as huge growth opportunities for brick-and-mortar retailers. Sounds too sophisticated.

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Reports: Chinese Ecommerce Player Pinduoduo Launches U.S. Site

Retail TouchPoints

Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. The site offers items across categories including apparel, jewelry, pet supplies and home and garden, many at bargain prices. Multiple women’s dresses are priced below $20 (some below $10 ) and only a few are above $50.

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How to Price a Product on Amazon: Best Tips

Algopix

Pricing your product on Amazon is a complex and challenging process that requires proper planning and research. One of the most important aspects of selling on Amazon is pricing your product. Pricing your product correctly is essential for making a sale, and is an important part of creating a successful Amazon business.