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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. Customers are always looking to get their gifts in time for the holidays, and they haven’t forgotten about the shipping delays from the height of the pandemic. Pushing Shoppers Toward a Purchase.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Let’s dive into what’s in store for retailers and share some insights and predictions for the 2021 holiday shopping season, based on real-time ecommerce data. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? to 2X higher than the average LTV.

Retail 259
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Do You Know Where Your Customers Are Buying?

Jumpshot

Customers today have more choices than ever for where to purchase their favorite products and brands. While good news for customers, this can be a challenge for any e-retailer seeking to influence the entire customer journey, even beyond their own domains and into these walled gardens. Even digital ads aren’t safe.

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Ecommerce marketing in 2023 will separate the good brands from the poor ones

Omnisend

What worked in the last few years of ecommerce is not going to work going forward. That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. Shift your focus to CLV—your customer lifetime value. His advice?