Customer Marketing PPC White Paper 
Kissmetrics
APRIL 20, 2021
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.
Kissmetrics
JULY 29, 2021
They’ve been an essential marketing tool for decades. You leverage the power of free to kickstart the first step in your customer value optimization process. Find Out What Your Customers Want. And it helps you ‘seed’ the market so that people are already primed to download it when you push the lead magnet live.
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ROI Revolution
FEBRUARY 10, 2022
The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%
ROI Revolution
NOVEMBER 18, 2020
If you aren’t aware of the common pitfalls that go along with a website overhaul, this transition could cost you time, money, and customers. Potential impact: Affects PPC ads, feeds, sitelinks, and possibly SEO, potentially losing rankings and history associated with a URL and causing wasted ad spend. Claim your copy here!
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.
ROI Revolution
MAY 30, 2023
Advertising has always met potential customers where they are. 88% of customers want to learn about a brand’s values before purchasing and 66% have stopped buying from a brand because of their values. New programmatic advertising trends and adoption rates for new channels are on the rise, as well.
365 Retail
JUNE 22, 2023
Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.
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