Kissmetrics

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

Marketing 354

Marketing eCommerce White Paper Social Media 354

365 Retail

MAY 30, 2024

Technology isn’t just a helpful tool anymore; it’s shaking up how businesses connect and manage customers. At the heart of this change is artificial intelligence (AI), transforming customer service, boosting efficiency, and reshaping the roles of human workers. Retail is changing fast—like really fast.

White Paper 52

White Paper Technology Improvements Customer Experience 52

Retail TouchPoints

APRIL 18, 2024

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale. That sounds good.

Technology 237

Technology Retail White Paper Fulfillment 237

Kissmetrics

JULY 28, 2021

Is outbound marketing right for your business? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Marketing 300

Marketing Social Media White Paper SEO 300

Ecommerce Platforms

SEPTEMBER 14, 2018

The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% Sadly, many e-commerce sites are yet to integrate content marketing into their overall marketing strategy. Also, if your website lacks content, you could lose up to 44% of potential customers.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

Retail TouchPoints

MARCH 8, 2021

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.

Customer Data 251

Customer Data Customer White Paper Technology 251

Kissmetrics

JANUARY 27, 2021

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. There are a few trends that will drive content marketing in 2021 and beyond. What is Inbound Marketing?

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

JULY 29, 2021

They’ve been an essential marketing tool for decades. You leverage the power of free to kickstart the first step in your customer value optimization process. Find Out What Your Customers Want. And it helps you ‘seed’ the market so that people are already primed to download it when you push the lead magnet live.

Customer 360

Customer Books PPC White Paper 360

Groove

APRIL 21, 2020

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. If you want to master email marketing, you must grow and maintain a healthy email list. Provide an incentive with a customer loyalty program. Provide An Incentive With A Customer Loyalty Program.

White Paper 343

White Paper Social Media Seminar Customer Loyalty 343

Groove

APRIL 27, 2020

However, for most webmasters and marketing professionals who can’t reasonably afford the higher end solutions, Google Analytics will give you plenty of information upon which to make educated business decisions. Create & use custom reports. Is your email marketing strategy more successful on certain days of the week?

Improvements 341

Improvements White Paper eCommerce Mobile 341

Kissmetrics

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Marketing 209

Marketing Social Media White Paper Webinar 209

Kissmetrics

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

White Paper 286

White Paper Social Media SEO Blog 286

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Why throw good money after bad, chasing a non-buyer around the internet?

Marketing 174

Marketing White Paper Social Media Mobile 174

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

Kissmetrics

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. For someone who doesn’t work in marketing, it’s worthless.

Marketing 277

Marketing Subscription Webinar Blog 277

365 Retail

MAY 10, 2024

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? They’re talking with or messaging customer service. Let’s dive in.

White Paper 119

White Paper Retail Information Customer Data 119

Ecommerce Platforms

NOVEMBER 26, 2018

Cue, ecommerce content marketing strategy. Let’s dive into content marketing in more detail. Why Ecommerce Content Marketing? In the words of Seth Godin : “Content Marketing is all the Marketing that’s left.” - Seth Godin. What kind of content does my market enjoy? in comparison. The man speaks sense!

White Paper 139

White Paper eCommerce Marketing Social Media 139

ROI Revolution

NOVEMBER 17, 2022

You have the right amount of touchpoints across different channels, your messaging is perfectly suited to the customer, and the audiences you’re reaching are keenly targeted – all thanks to you leveraging the programmatic path to purchase. Sound like a dream? Read the case study.

White Paper 78

White Paper Omnichannel Webinar Apparel 78

365 Retail

MAY 7, 2024

In an era marked by escalating worries regarding data privacy, the deprecation of third-party cookie tracking and the relentless demand to achieve greater results with fewer resources, the digital marketing terrain is undergoing swift and significant transformations. This, of course, isn’t news to marketers.

White Paper 69

White Paper Retail Marketing Customer 69

ROI Revolution

OCTOBER 17, 2022

At ROI Revolution, our trusted social media experts work as an extension of your team to increase awareness and convert more visitors into customers – not just on TikTok but also Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and more! TikTok advertising is just one of many current trends happening in the social media landscape.

White Paper 78

White Paper Social Media Blog Fashion 78

Kissmetrics

FEBRUARY 12, 2018

This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. Over the last 10 years “keeping up” has led to the universal adoption of email marketing, search engine marketing, and social media marketing. Think email marketing a decade ago.

Marketing 237

Marketing Webinar White Paper Presentation 237

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

OCTOBER 24, 2022

Since emerging as an image re-sharing platform in 2010, Pinterest has emerged as a key marketing strategy component for many brands. Pinterest advertising is a key driver of revenue, brand awareness, and new customer acquisition for many brands. Looking for more information on social media advertising?

White Paper 60

White Paper Social Media Blog Fashion 60

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Kissmetrics

MAY 2, 2018

And when it comes to your content marketing , it’ll not only save you time, but it can deliver big, big results. 29% of top marketers repurpose their best content, while 27% listed producing enough quality content as their biggest challenge in a separate survey. .” ~ Elna Cain , Professional B2B Writer. Or white papers.

White Paper 236

White Paper Webinar Social Media Blog 236

BigCommerce

JANUARY 25, 2018

Boost the lifetime value of your customers. All your marketing efforts. They are the first to grab attention, instill trust, and invite customers to take a further look. Your goal is to form long-term relationships with your customers, and photos are one of the most important tools to achieve that. Website updates.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Retail 228

Retail White Paper Customer Experience Marketing 228

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy?

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

NOVEMBER 18, 2020

If you aren’t aware of the common pitfalls that go along with a website overhaul, this transition could cost you time, money, and customers. The post Replatforming Your Website: Avoid Marketing Pitfalls appeared first on ROI Revolution. All are areas where your business can be greatly impacted. Claim your copy here!

White Paper 78

White Paper SEO Marketing PPC 78

OracleBlogs

APRIL 27, 2020

We understand that many customers are experiencing challenges during this unprecedented era in retail. Oracle Retail Demand Forecasting is a highly automated tool that during periods of significant market disruption will react and adjust quickly as it is intended to do. Helpful Planning and Optimization White Papers.

White Paper 72

White Paper Retail Recommendation Management 72

FastSpring

SEPTEMBER 23, 2021

Align Affiliates and Your Other Marketing Channels. It’s essential to get all of your marketing channels on the same page so you can work with your affiliates to amplify one consistent brand message. Check out our white paper on how to drive affiliate activity. That’s where your affiliate network can come in.

White Paper 148

White Paper Multi-channel Social Media Download 148

Kissmetrics

JULY 25, 2017

But even though a sale might be the end goal, it’s almost never the first thing a new potential customer does when they visit your site. When did users go from our onboarding email funnel to becoming full-fledged customers?” Kissmetrics Campaigns is a behavior-based email marketing tool. Which email encouraged them to do so?”.

White Paper 196

White Paper Download Shopping Carts Information 196

Kibo

DECEMBER 17, 2020

Personalization And B2B Ecommerce White Paper. Written in conjunction with Brian Beck, one of the world’s leading authorities in B2B Ecommerce, this white paper covers the critical nature of delivering hyper-relevant experiences, particularly after COVID. Understand Your Customer’s Journey.

B2B 104

B2B White Paper Payment Services Channel 104

PFS

AUGUST 14, 2019

But are online retailers achieving this for their customers? A new white paper from PFS, titled ‘ Are online retailers delivering for customers? ’, highlights the areas where retailers aren’t meeting customer expectations and what shoppers expect them to be doing more of to improve the online shopping experience.

White Paper 40

White Paper Online Retail Retail Consumer 40

Kissmetrics

MARCH 12, 2018

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. In this post, we’ll dig into the features and updates you should have on your radar to get the most out of marketing yourself and your business on LinkedIn.

Marketing 205

Marketing Recommendation B2B Other 205

365 Retail

AUGUST 17, 2022

As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways. Start by understanding your customer. The most forward-thinking retail marketers are ‘progressively profiling’ customers’ interests, preferences, motivations and desires.

White Paper 59

White Paper Retail Payment Services Payments 59

Kissmetrics

SEPTEMBER 22, 2021

Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. Jasper’s Market effectively touched on the second point in a strong way. Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods.

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White Paper Books Webinar Recommendation 299