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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

In brick-and-mortar stores, title III of the American Disabilities Act (ADA) mandates ramps for mobility-impaired customers or braille signs for the visually impaired. When a website or app is not accessible, customers can bring an ADA-based lawsuit against the offending company. Retail Companies Get the Most Lawsuits.

Retail 258
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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. This way, merchants have the opportunity to tap into their customer and product databases while on the go, and they can even check in on their sales staff. Quite bit, actually. Who Has Access to Shopify POS Go?

POS 104
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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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eCommerce Landscape 2022 ?

GetElastic

Multichannel customer support. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. But ultimately from a business perspective, you want to provide seamless and consistent customer experience across all sales channels and reach that omnichannel zen. And it comes as no surprise. Sounds too sophisticated.

eCommerce 210