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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

In brick-and-mortar stores, title III of the American Disabilities Act (ADA) mandates ramps for mobility-impaired customers or braille signs for the visually impaired. When a website or app is not accessible, customers can bring an ADA-based lawsuit against the offending company. Retail Companies Get the Most Lawsuits.

Retail 297
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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

This way, merchants have the opportunity to tap into their customer and product databases while on the go, and they can even check in on their sales staff. You can connect to your Wi-Fi, then start processing transactions or looking at product details to help customers. Quite bit, actually. Who Has Access to Shopify POS Go?

POS 104
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6 Less Common Triggered Messages and Why We Love Them

Sailthru

Personalized marketing has been statistically proven to outperform generic batch-and-blast campaigns and sent in response to customers’ actions, triggered messages are inherently personalized. The customer has already expressed enough interest in this TV stand to try and buy it. Airbnb: Pre-Travel Trigger.

Travel 74
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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. How to Bring Mobile Into the Fold. However, there are many steps along the journey.

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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

This is because producing a commercial is full of cost centers, including filming crews, actors, coordinators, makeup artists, travel expenses, and rentals – to name a few. One CPG brand saw a 41% lift in ad awareness from a Tubi campaign, with purchase consideration among lapsed customers increasing by 47%.

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