Inflow Insights

JANUARY 15, 2020

Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. Customer lifetime value.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

JANUARY 26, 2022

Giving your customers the option to order through phone as well as online can be a smart business move. After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Create a customer service plan. to go all-in on What selling tactics (urgency, fear, social proof, etc.) Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: 1: Use a “See, Think, Do” Social Media Ads Strategy. Get in touch. Goal: Landing page views.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Korona

JANUARY 14, 2021

Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. It’s more complicated than a multi-location business because each branch is run by a separate entity. Social Media. PPC campaigns. Local social media.

Marketing 52

Marketing Payment Services Social Media POS 52

Kissmetrics

FEBRUARY 26, 2021

Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales. Before we get to strategy, let’s first understand what Google ads are. 63 percent of users have clicked on a Google ad.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Ecommerce Platforms

DECEMBER 20, 2021

From top-down optimization of your affiliate programs to setting up multi-touch attribution or SEO-optimized links or tracking social media performance, affiliate management services providers help brands increase their reach and awareness with a cost-effective approach. Enterprise – custom pricing.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Inflow Insights

JULY 8, 2019

Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit, etc. What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? When a customer dials after viewing an ad, this signals a strong intent to consider or make a purchase.

PPC 61

PPC eCommerce Multi-channel SEO 61

Ecommerce Platforms

MARCH 26, 2020

Step 8: Customize Your Ecommerce Theme. You can also use gap analysis to figure out whether there are any customer bases that your competitors aren’t covering. These extra niches could help you to attract more customers and differentiate yourself. Step 3: Sourcing Your Stock. Step 4: Choose Your Ecommerce Website Builder.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

FastSpring

NOVEMBER 12, 2019

Personalize communication across all channels. Don’t be just another SaaS business that cuts 5% off their subscription plans and expects the customers to come rolling in. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). Get All Your Channels on the Same Page.

Payment Services 65

Payment Services Multi-channel Mobile PPC 65

Ecommerce Platforms

MARCH 2, 2022

These tools make it easier to collect essential lead information, so you can gradually nurture visitors and turn them into repeat customers. Unbounce is a state-of-the-art landing page builder, ideal for publishing lead-generation and lead-nurturing content straight to your WordPress or custom domain. Unbounce Review: Pros and Cons.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

Lemonstand

OCTOBER 16, 2018

Social media platforms have been growing in popularity every year. While it all sounds like sunshine and daisies, social media often gets a bad rap when it comes down to sales. Social media sales don’t happen, right? And Instagram is much more than just a notable, buzz-worthy social media platform.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

SellBrite

JULY 1, 2019

Upgrade product images to improve customer perceptions. The better your images look, the better the chances of customers clicking on the listing to learn more. Often, image quality translates to product quality in the minds of customers. Update shipping to improve customer experience. Include multiple images.

Shipping Costs 84

Shipping Costs Shipping Multi-channel Payment Services 84

FastSpring

OCTOBER 25, 2019

That’s especially true when we talk about acquiring customers. For SaaS companies, it costs a lot of money to fill pipelines with potential customers. So when prospects finally become customers, the reality is the company has lost money on them. It’s the classic adage of you’ve got to spend money to make money.

Payments 61

Payments Subscription Social Media Payment Services 61

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. You don’t have time to run the business and still email every single customer after they purchase your product. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Omnisend

APRIL 30, 2021

for example, includes this interactive experience on its website by allowing customers to understand the actual size of its jewelry. Customers can click on the “How big is this?” You create experiences for visitors and customers that feel completely tailored. rate for single-channel initiatives. More Payment Options.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Kissmetrics

MARCH 8, 2021

The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. The average CTR for PPC ads is even worse at 2%. When a customer sends that message, they’re “opting in” to your campaign. There are other ways to get customers to opt-in.

Payments 354

Payments Marketing Payment Services Mobile 354

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Training your customers to use the new B2B tools is important for adoption.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Kissmetrics

MARCH 2, 2018

Your customers are dropping out of your funnel. Marketing departments around the world are scrambling to find the best ways to identify and engage their customers. Are you wondering why your team can’t find more customers? An upgrade to help you better serve customer needs and enable easy onboarding. Engagement is down.

Social Media 206

Social Media Multi-channel Channel SEO 206

ROI Revolution

JANUARY 25, 2023

Additionally, we saw many brands expanding past Amazon onto other retail media channels. Christine Schulze, Team Lead, Social Media Brands have been thinking beyond platform revenue growth and into how they can use paid social to grow revenue incrementally. images, videos, testing, scaling) is growing. 

eCommerce 78

eCommerce Social Media SEO Payments 78

ESW

DECEMBER 14, 2020

First, reallocating your marketing budget from in-store activities and ads to digital marketing will help to “maintain a level of normalcy with your customers,” says the team at BrandMuscle. In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online.

eCommerce 78

eCommerce Multi-channel PPC Merchant Services 78

Inflow Insights

DECEMBER 8, 2021

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Evaluate your social media marketing, email marketing , and other promotional channels. Paid Advertising (PPC) Audit. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

SellBrite

DECEMBER 9, 2020

This makes it a likely channel for customers to discover your product, and one that you should definitely be leveraging if you aren’t already. With Google Shopping, you can draw in your customers by adding product photos. You can target bottom-of-the-funnel customers. You can add visual elements.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

FastSpring

JANUARY 8, 2019

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. The average value a customer spends in a typical visit to a business. FastSpring’s end-to-end platform manages all back-office operations for customers.

Merchant Services 62

Merchant Services Payment Services Payments eCommerce 62

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. Best of all, Plug in SEO's customer's report that it's easy to set up and use, making it an excellent choice for digital marketers of all experience levels. There are hundreds of glowing customer reviews (which fuels us with confidence). Go to top.

SEO 104

SEO Shopify Marketing eCommerce 104

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

BigCommerce

AUGUST 31, 2017

It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force. Yet, channel distribution is necessary in order to win sales. Retailers can acquire up to 59% more customers during the holiday season. Social ads are a must!

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

BigCommerce

JULY 3, 2017

I knew I would make a better product and I felt called to share the information I knew and deliver healthier and better products for my customers and for the planet. We focus on offering products crafted with the precision and care consumers expect, and backed by the customer service they deserve. Small towns + social media = success!

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Last year, low prices and the ability to purchase online were the top concerns for customers. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. Digital emerged more than ever as a channel for consumers looking for home products. How did it happen?

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Social media advertising stats + trends in the face of COVID-19. US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

Omnisend

JANUARY 5, 2024

And with most businesses gearing towards offering a digital-first shopping experience to their customers, websites are a crucial part of every marketing strategy. Today’s ecommerce website builders require no coding or design skills, so are perfect for beginners. Want to start selling products online using tailored marketing strategies?

eCommerce 88

eCommerce Payment Services SEO Social Media 88

ROI Revolution

MAY 6, 2021

of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing. are seeing customers be less willing to pay full price. COVID-19 brings increased consumer openmindedness. to a record 10.3%.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148