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How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Kissmetrics

Many small businesses simply can’t afford to do that. The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. Automation is critical. Interest Categories.

PPC 199
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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. It’s tough for any small business to compete in it without expert advice or someone managing it. ”. Editor’s note: This blog was originally published in 2017.

PPC 103
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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. Here’s how that breaks down per vertical: Below is the conversation I had with Lewis and Jason where they explain exactly how they work with retailers to get these results.

PPC 408
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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

By planning today, you’ll avoid spending your energy making last-minute tweaks while other valuable sales opportunities slip by — especially if you’re a small business making the most of the limited staff you have. Most online marketing — like PPC and paid social — is intrusive. Hit Historical Data Hard.

Marketing 144
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Department of Commerce data shows that ecommerce sales currently average about 9.1% Image source.

eCommerce 417
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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. It provoked big changes in both large and small businesses alike, often having to see entire long-term plans either being wholly adapted or scrapped altogether. Case in point—COVID-19.

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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. It provoked big changes in both large and small businesses alike, often having to see entire long-term plans either being wholly adapted or scrapped altogether. Case in point—COVID-19.