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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363
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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. Here’s how that breaks down per vertical: Below is the conversation I had with Lewis and Jason where they explain exactly how they work with retailers to get these results.

PPC 408
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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Department of Commerce data shows that ecommerce sales currently average about 9.1% Image source.

eCommerce 417
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9 AI Tools for Successful Marketing Funnels

Kissmetrics

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. Even small businesses need to adopt AI technology to keep up. According to data from Sales Insights Lab , 50 percent of prospects aren’t a good fit for what you sell. Data Studio. Who Should Use Systeme? ClickFunnels.

Marketing 290
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. That’s why below you’ll find aggregated data across tens of thousands of online brands that shows: Year over year same-store sales and orders data.

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April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline

ROI Revolution

Amazon, along with other retail giants like Walmart and Target, experienced a huge surge in demand for these kinds of products at the onset of the virus. Many 3P sellers are struggling to stay afloat and Prime Day , which provided more than $2 billion in sales for small businesses last year, may have been a shining light for them.