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The Definitive Guide to Online Reputation Management

Kissmetrics

The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is too important to be ignored, and it is the first step in restoring your image.

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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Sales since then have definitely picked up but not to the extent that had been anticipated. The surge in the Delta variant is definitely leading to quite a bit of uncertainty — questions such as “will in-person classes resume as planned or will we go hybrid once again” are popping up more and more.

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Sudden Drop in SEO Ranking: What Should You Do?

Digital Doughnut

It definitely is a huge loss, as all your efforts to gain Google's trust have been suddenly forgotten. You get up one good morning and find your website's ranking drops on Google SERP.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. Average Order Value (AOV) Definition Average order value (AOV) is the average dollar amount spent per order on your online store.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

Sara Burns, Senior Team Lead, Paid Search The importance of creative definitely extends to the paid search side, as well. Performance Max (PMax) is the newest campaign type that encompasses placements across all of Google, including Discover, Gmail, Shopping Search, Display, and video. Nobody likes a pop-up!

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78 Link Building Resources (2018 Update)

Kissmetrics

Link Building for SEO: The Definitive Guide – One of my favorite guides. The Definitive Guide to Qualifying a Link Prospect [with Video] – Link builders should look for cues that make a website a good potential partner. Link Building Guides. Want to skip the 500-word articles and go straight into a deep dive on link building?

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

These quality of life updates are definitely a step in the right direction, and you better get used to them fast. It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018.

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