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How to Create an Editorial Style Guide

Kissmetrics

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. This article will walk you through the basics of an editorial style guide. The goal of a style guide is to ensure your content stays consistent and high quality no matter who is writing or editing the article.

Document 334
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What is Shopify Liquid? A Quick Rundown of The Basics

Ecommerce Platforms

But one of the critical aspects of Shopify is its intuitive site builder with thousands of themes and Shopify app integrations to choose from. Go to the top Liquid Tags When using Shopify Liquid , tags add logic to the content we request from the Shopify server to help define when content should be visible on the page.

Shopify 104
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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Organic Traffic

Inflow Insights

Editor’s note: This article was originally published in 2019. A vague list of SEO factors — without a real, strategic workflow to follow — does little to solve any migration issues. If you don’t know why you’re fulfilling a checkmark, you leave your site vulnerable to even bigger issues later on. Review canonical tags.

SEO 108
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February 2022 SEO News Recap

ROI Revolution

One of the most newsworthy points to come out of this article concerns MUM, the Multitask Unified Model. Google updated the way that they change the page titles displayed in organic search results with the goal to “produce titles that work better for documents overall, to describe what they are about, regardless of the particular query.”

SEO 78
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Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

This article will show you how to write effective order cancellation emails that boost your ecommerce success. As such, understanding their value is critical to growing as an online business. You can then remedy issues like checkout problems, shipping costs, or product details. Compliance and documentation. Get feedback.

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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Inflow Insights

In a previous article, we outlined what to consider when picking a new platform to migrate to, so we won’t be covering that here. Do hreflang tags need to be carried over to new site? Ask your developer to host the development site on the new server to identify potential issues. Do any 404 errors need to be addressed pre-launch?

SEO 123
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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

In this article, you’ll find out about creating synergy between your communication channels and introducing an omnichannel strategy to your customer support. Since there are many different types of companies, the development of an omnichannel strategy is an individual issue. What is Omnichannel Support? Source: HelpDesk.