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Ecommerce KPI Benchmarks (October 2016)

Store Growers

With existing clients, they are great to see where we need to step up our game. Mobile: 41%. Some countries will skew a lot more towards mobile. Mobile: 21%. Google PPC. Facebook PPC. Mobile visitors convert at almost half the rate of desktop visitors. Eliminate paying for mobile traffic?

eCommerce 144
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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required. Smart traffic reports: The smart traffic reports ensure you can download easy to share performance reports highlighting the outcomes of each of your landing page variants.

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How to Promote Your Podcast Through Paid Ads

Kissmetrics

A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. PPC campaigns on LinkedIn will be key to attracting like-minded podcast listeners.

PPC 261
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. On desktop, 44.6%

Marketing 172
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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Mobile Optimization.

eCommerce 420
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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Put your audience’s wits to the test, and add some game show flair to your Snapchat ads. The page usually has a goal like: sales email list sign-ups white paper downloads. Add Polls to Your Snapchat Ads.

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here ! But in fact, mobile search traffic has been down an average of 24% since February.