Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)
Kissmetrics
DECEMBER 8, 2020
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money. They can actually be very helpful.
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