Kissmetrics

AUGUST 11, 2021

A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. The answer is geo-targeting. You can test the entire funnel in different languages or test a specific KPI on the page (CTA click, time on site, etc.) Pay-Per-Click Advertising (PPC).

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Ecommerce Platforms

OCTOBER 10, 2022

And given the prevalence of the modern digital ecommerce platform, it’s never been easier to start being a merchant yourself. High-quality ecommerce platforms are abundant. Even so, that doesn’t mean there’s a one-click “install” that you can follow. So the short answer is simple: you have to be careful.

Merchant Services 197

Merchant Services Payment Services Payments Shopify 197

Ecommerce Platforms

FEBRUARY 28, 2019

As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce). This being the case, you're probably looking for a suitable and affordable hosting service.

eCommerce 151

eCommerce WooCommerce Payment Services PPC 151

Ecommerce Platforms

MARCH 5, 2023

This question can be harder to answer than it might seem. Shopkeep (now Lightspeed POS) and Shopify also provide access to a range of tools to help business leaders create omnichannel sales strategies, including site builders and ecommerce capabilities. However, the focus of each company is a little different.

POS 104

POS lightspeed Shopify Payment Services 104

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. Pay-per-click and organic positioning are the most successful, pure and simple. If you are in a market category that has active searches, pay to get seen and fight for conversions. We’ve tried to do lots of direct marketing as well as PPC advertising.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. And it’s how I found my current role at Inflow , an eCommerce marketing agency. First, I’m going to cover what I’m talking about when I say “innovation.”

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

BigCommerce

AUGUST 10, 2018

And the success of many of the brands using WordPress has spawned an ecommerce business model and strategy: WordPress Ecommerce. In this article, we’ll break down: Exactly what a WordPress ecommerce strategy is, and why you should use it. Examples of using a funnel from content to conversion via WordPress ecommerce.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Why Does Our Approach to eCommerce Keyword Research Work? Product descriptions.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. The current pay-per-click climate is all about platforms’ rolling out automation. We saw: Higher Revenue More Transactions Higher Ecommerce conversion rate Lower Cost Higher ROAS. So we struck a deal.

Improvements 88

Improvements PPC Mobile Management 88

Inflow Insights

JULY 8, 2019

In this guide, you’ll learn the best practices for tracking inbound phone calls to your eCommerce store. The challenge for eCommerce stores is figuring out how to track ROAS accurately without knowing what ads or other marketing sources their calls are attributed to. You can track clicks. Let’s dive right in. ( How does it work?

PPC 61

PPC eCommerce Multi-channel SEO 61

Ecommerce Platforms

FEBRUARY 16, 2022

There’s also access to a range of other tools like ecommerce stores, website templates, email marketing solutions, SEO support, and integrations with tools for PPC and social media marketing. This can be very useful when you’re making sure someone can answer your questions. uptime guarantee. What is Web.com?

Shipping Costs 104

Shipping Costs Payment Services Social Media PPC 104

SellBrite

JULY 28, 2020

Maybe you want to build your own ecommerce business, maybe you’re in need of some extra income, or maybe you just want to scratch that entrepreneurial itch. The short answer is research, market savvy, and a good business plan. Keep reading for the long answer. So how do you choose which wholesale products to sell on Amazon?

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

Smile.io

FEBRUARY 4, 2020

These questions are important to answer before you try to grow your customer base. Once you are able to answer who your ideal customers are and how they align with your brand, you’ll be able to focus on a few strategies to help you find, acquire, and retain customers to turn them into members of your loyal customer base. Link: Hubspot.

Customer 48

Customer PPC Social Media Merchant Services 48

SellBrite

NOVEMBER 26, 2019

With Amazon being the number one ecommerce retailer, carving out your niche can be profitable and help your business grow in a big way. Underneath Business Reports, find the By ASIN category and click on “Detail Page Sales and Traffic by Parent Item.” But first, what is your Amazon conversion rate and what does it tell you?

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Store Growers

APRIL 1, 2021

Start with our free 59-page guide: Google Ads For Ecommerce. You can answer if you want and then click Dismiss all. But you have to pay attention to what you’re doing. These are the sneaky ones where you need to pay close attention to what will be changed in your account as a result of it. Get it here!

Recommendation 91

Recommendation Improvements Article Management 91

Weebly

APRIL 25, 2018

For eCommerce, make sure to include a short product description. To add an alt tag in Weebly , upload the image, then click on the image and Advanced > Alt Text. One or two external links per page are typically enough. Ideally, these descriptions are 125 characters or less. Breadcrumbs. Breadcrumbs. Inbound Links.

SEO 33

SEO PPC Information Social Media 33

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. Earning consistent and cost-effective sales from Google and Facebook isn’t necessarily easy — but when you get it running smoothly, it pays off big time.

PPC 408

PPC BigCommerce Recommendation Apparel 408

BigCommerce

NOVEMBER 2, 2017

How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. A variety of ways.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. The advertiser pays a small fee each time the ad is clicked ? essentially buying traffic to the site.

PPC 195

PPC SEO Recommendation eCommerce 195

Ecommerce Platforms

MARCH 18, 2023

The core plan for Instapage starts at $149 per month , with everything a business needs to start optimizing your post-click experiences online. Alternatively, if you want a pad solution, you can upgrade to the “Starter” package for $50, or the “Professional” package for $800 per month. Instapage Pricing ? Leadpages Pricing ?

eCommerce 104

eCommerce Payment Services Webinar Other 104

Ecommerce Platforms

APRIL 23, 2023

You can choose to sell products from a huge range of different product categories, and even link your Amazon marketplace store with an existing ecommerce site built with a tool like Shopify. There’s also an auto-renew feature on this fee, which means you pay every time your listing expires (after 4 months), to add it back to your storefront.

Shipping Costs 104

Shipping Costs Merchant Services Payment Services Payments 104

Ecommerce Platforms

JULY 29, 2020

We'll talk a little about those, but the primary platform we're going to look at today is Lightspeed eCommerce, which is the solution they have for online stores. Keep reading to learn more about the Lightspeed Ecommerce platform, and look towards the end of this article for details on the POS and desktop versions.

lightspeed 177

lightspeed POS Payment Services Shipping Costs 177

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. They can be advertised using PPC. Catalin Zorzini, Founder, Ecommerce-Platforms.com. Bill Widmer, Ecommerce SEO & Content Marketing Consultant.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software.

Social Media 165

Social Media Marketing PPC eCommerce 165

Ecommerce Platforms

JANUARY 14, 2020

Unfortunately, there’s more to making a profit from your ecommerce website than simply setting up a page and waiting for people to discover your products. Alternatively, if you want a pad solution, you can upgrade to the “Starter” package for $50, or the “Professional” package for $800 per month. Custom code pages with CSS and HTML.

eCommerce 173

eCommerce Merchant Services Webinar Payment Services 173

Retail TouchPoints

JULY 30, 2021

According to eMarketer estimates, worldwide retail ecommerce sales are as follows: 2020: $4.28 The chaotic nature of online retail has resulted in a battle to drive traffic to websites by spending more and more on digital ads and pay-per-click (PPC). trillion 2021: $6.68 in Europe, 15.2% in the U.S., trillion — 27.6%

Marketing 279

Marketing eCommerce Payments PPC 279

Inflow Insights

JULY 13, 2021

But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). To get the most out of your eCommerce email strategy, you need to focus on building your subscriber list first.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Omnisend

APRIL 30, 2021

If you’re selling goods online then one of the most effective methods is ecommerce advertising. This article will explain what it is, and how to avoid common ecommerce advertising mistakes. What is Ecommerce Advertising? The 6 Best Ecommerce Advertising Strategies.

eCommerce 148

eCommerce Social Media Omnichannel PPC 148

Ecommerce Platforms

MAY 24, 2023

Meanwhile, the Corporate plan unlocks additional slides per video, over 25 more premium avatars, and premium assets from Shutterstock. The starting plan has all the basic features for SEO, pay per click (PPC), and social media. No charges for the service with limitations of 10 projects and 5 queries per month.

Marketing 118

Marketing Payment Services SEO Social Media 118

Ecommerce Platforms

APRIL 1, 2019

However, it's profit margins that pay the bills and not revenue. Marketing on Amazon amounts to the money you spend on your PPC campaign; there’s nothing more to it really, just optimize your listing (or pay someone $50 to do it for you), optimize your PPC ACoS (advertising cost of sale), and you’re done.

Shipping Costs 99

Shipping Costs PPC Payment Services Shipping 99

FastSpring

JANUARY 3, 2020

Paid advertising, also known as pay-per-click (PPC), is an easy and inexpensive way to direct traffic to your site. Basically, the advertiser pays a preset amount every time a user clicks on one of their ads. When you consider the fact that 64% of conversions are done via mobile devices , the answer is yes.

eCommerce 81

eCommerce Social Media Mobile PPC 81

Ecommerce Platforms

JUNE 12, 2019

More than just a basic checkout service, Gumroad combines simple eCommerce features with audience-building software, analytics, and even offline payment processing. That's a heck of a lot of features for such a lightweight payment and eCommerce solutions. The right eCommerce software is crucial to today's companies for many reasons.

Payment Services 106

Payment Services Shipping Costs Payments PayPal 106

Ecommerce Platforms

SEPTEMBER 16, 2020

When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 67.60% of clicks come from the first five organic search engine results. 70% of marketers believe SEO is more effective than PPC.

SEO 104

SEO Shopify Marketing eCommerce 104