Optimizely

NOVEMBER 1, 2018

If you have a longer sales cycle than most, you’re likely well aware that the traditional ecommerce playbook doesn’t work for your product. Your buyers don’t just click on an Instagram ad and make an impulse purchase — it takes a lot more work and is more similar to B2B sales. What are these steps? Consideration.

B2C 354

B2C Marketing B2B Article 354

Groove

APRIL 11, 2022

Tips For Developing An eCommerce Website. Developing an eCommerce website takes A LOT of work, so let’s cut to the chase. If your in-house team needs additional help with building a site or you’re interested in learning more about what it takes to develop an eCommerce website, then read on. Purchase a Domain Name.

Merchant Services 195

Merchant Services eCommerce Live Chat BigCommerce 195

Inflow Insights

NOVEMBER 22, 2021

Anyone in the SEO and content marketing world has faced the dreaded question: “What should I write?” ” The right answer to this question will improve your organic rankings, bring in more traffic, and improve sales for eCommerce sites. What Is a Content Gap Analysis? How to Do a Content Gap Analysis.

SEO 122

SEO Information Travel Improvements 122

GetElastic

MAY 13, 2019

However, any event of this nature or size, there are always a few looming themes or questions asked in need of answers. Attendees got their questions (and then some) answered but if you weren’t able to make it in person, I’ve synthesized the key takeaways here: The digital part of digital experience is critical for B2B organizations.

B2B 151

B2B B2C Channel Customer Loyalty 151

Ecommerce Platforms

APRIL 5, 2023

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? Why an Ecommerce Marketing Plan Is Important?

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 B2B buyers expect personalization experiences and are even willing to pay more. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Wiser

JULY 23, 2021

The first step toward better understanding your consumer is to identify your buyer personas. You can begin to analyze customer behavior once you have your buyer personas. Find a way to interact with them so that they answer your questions honestly—this will help you get to know them better. Not really.

Consumer 144

Consumer Information Improvements Customer 144

Ecommerce Platforms

MAY 21, 2020

Besides, the rise of ecommerce platforms like Shopify, 3dcart, BigCommerce, Big Cartel, and the rest makes this transition easy. Manage Buyer Surveillance. Develop Your User Persona. Online buyers want the freedom to decide the cost and speed of delivery. Manage Buyer Surveillance. Reduce Losses.

Payment Services 211

Payment Services Merchant Services Shipping Costs Payments 211

Ecommerce Platforms

DECEMBER 5, 2022

Here’s what you do. The answer is known as the buyer persona , and it’s one of the most important concepts in copywriting. The answer is known as the buyer persona , and it’s one of the most important concepts in copywriting. What is their income level? What are they after?

eCommerce 197

eCommerce Information Social Media Arts 197

SellBrite

FEBRUARY 9, 2021

This stat is worrisome, particularly for small ecommerce sellers. Each element stands for different questions that ecommerce sellers should answer to successfully launch a new product. Product: What product are you launching, and why? A great way to understand your potential customer is to build buyer personas.

Social Media 115

Social Media Multichannel Channel eCommerce 115

ROI Revolution

SEPTEMBER 14, 2021

But do you know what to do with them? The relationship between business and buyer is not always a simple one. Something as simple as an easy-to-find “about us” page or a clear company narrative can further entice potential buyers and inspire action. First, you need to take an in-depth look at your buyer personas.

Social Media 78

Social Media Improvements Information Consumer 78

Ecommerce Platforms

FEBRUARY 27, 2023

Do you run an ecommerce business? Stop spending a couple of thousand dollars per month on Google and Facebook ads, and your small eCommerce store won’t have any new business. Outbound also does little to establish a brand image, so you may remain just another eCommerce store to the clients. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Groove

JULY 29, 2022

The Past Early Days Originally founded in 2006, this now-monolith of an eCommerce platform had humble beginnings. The Present With so many unique eCommerce platforms on the market, why have so many merchants all chosen to host their online stores with Shopify?

Shopify 195

Shopify Merchant Services Payment Services Presentation 195

BigCommerce

OCTOBER 24, 2017

Tony Robbins said it best: “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”. Starting and growing an ecommerce business isn’t easy. Each gives you a proven and tested tactic to be able to increase your ecommerce sales right now.

eCommerce 420

eCommerce Shipping Costs Merchant Services Payment Services 420

BigCommerce

NOVEMBER 2, 2017

It is why it is so crucial for you to determine your buyer personas. It is why it is so crucial for you to determine your buyer personas. What makes them tick? Why do they do what they do? What are their hidden or unconscious motivations? How to Drive Ecommerce Traffic and Convert Customers.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Ecommerce Platforms

SEPTEMBER 14, 2018

If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. First, you need a content marketing strategy that answers the why you are creating content. Here’s what you will need to do in this stage. To do this, use buyer personas.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

GetElastic

JANUARY 28, 2020

This article is the first in our B2B Ecommerce: Mastering the Basics series. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends. Building a customer-centric ecommerce strategy and roadmap.

eCommerce 183

eCommerce Customer B2B Shipping Costs 183

FastSpring

JUNE 22, 2022

According to TrustRadius, 87% of B2B buyers prefer at least some element of self-serve in their journey, if not in every part. Specifically, of the whopping 60% of buyers that are millennials , 29% want an entirely self-serve journey from start to finish, no reps required. What does that mean exactly?

B2C 124

B2C B2B Payments Payment Services 124

SellBrite

MARCH 22, 2019

If you’re an ecommerce seller, whether on Amazon or elsewhere, you are no doubt always looking to increase conversions for your listings. To grow your ecommerce business on Amazon involves two main elements: bringing more traffic to your site (particularly through ranking your product on Amazon), and increasing conversions.

SEO 129

SEO Information Customer Other 129

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

BigCommerce

APRIL 21, 2017

What makes you engage with REI’s #OptOutside campaign on Twitter, and like, nothing else? As ecommerce owners and managers, building a powerful and engaging brand is our most important work. As ecommerce owners and managers, building a powerful and engaging brand is our most important work. How is it that you open every.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

Email Audience

SEPTEMBER 9, 2022

Ecommerce companies worldwide are beginning to recognize the value of chatbots for customer service. In a digital age, a chatbot in your ecommerce store can act as a sales representative. This rep can answer questions and suggest products to customers like in a traditional store. Reasons to Invest in an Ecommerce Chatbot.

eCommerce 59

eCommerce Merchant Services Live Chat Channel 59

BigCommerce

SEPTEMBER 12, 2017

What is omni-channel retail? What isn’t, is the idea of seamlessness and retailer sophistication. This is because with the momentum toward integrating commerce across channels, there’s one big piece of the puzzle missing: what the consumer wants [infographic]. Get your free comprehensive omnichannel report now.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

BigCommerce

AUGUST 31, 2017

As the “slow” season draws to a close and the busiest time of the year quickly approaches, there is one lingering question all brands must answer: are you ready for the holiday season ? For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns.

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

GetElastic

JULY 11, 2019

Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach? Chances are you answered yes to all of those questions. Because we’re now living in an ecommerce world where multichannel is mainstream. You have a general sense that multichannel is working well for your ecommerce brand.

Multichannel 164

Multichannel eCommerce Shipping Costs Fulfillment 164

ROI Revolution

SEPTEMBER 30, 2019

Understanding what and how your consumers are searching can show you what new features to consider next, what questions to answer in FAQs, what attributes to call out in product descriptions, and more. Buyer Personas. The idea of a buyer persona is to create a profile of your ideal customer.

SEO 60

SEO Information Accessories Consumer 60

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

BigCommerce

JUNE 5, 2018

And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). The winning sites and finalists fell into the following 4 categories: Best Overall Ecommerce Website Design. Best New Ecommerce Website Design.

eCommerce 420

eCommerce BigCommerce Beauty and Health Customer Experience 420

Algopix

AUGUST 19, 2021

Understanding where demand lies and how to encourage potential customers to choose your products are the vital responsibilities of business managers, product marketers, data analysts, and other leading eCommerce positions. What do we mean? Working to increase conversion rates is important both online and in-store.

Web Design 78

Web Design Shipping Costs SEO Channel 78

Algopix

AUGUST 19, 2021

Understanding where demand lies and how to encourage potential customers to choose your products are the vital responsibilities of business managers, product marketers, data analysts, and other leading eCommerce positions. What do we mean? Working to increase conversion rates is important both online and in-store.

Web Design 78

Web Design Shipping Costs SEO Channel 78

SellBrite

FEBRUARY 25, 2020

Knowing your buyer personas can be helpful in determining if your audience already shops in these marketplaces. While eBay and Amazon are both household names, Amazon is undeniably the ecommerce giant. One thing that sets eBay and its audience apart from Amazon is eBay’s buyer-feedback system. retail spend. population.

Shipping Costs 135

Shipping Costs Multi-channel Shipping Subscription 135

Omnisend

JUNE 23, 2021

Ask merchants what are the most important things to nail with showcasing products, you’ll likely get several answers. Your customers need to know about your products, including why your product is great and what makes it so great. What are the Most Important Elements for a Good Product Description?

Merchant Services 120

Merchant Services Information Reference SEO 120

Kissmetrics

JUNE 22, 2021

What brings people to your business in 2021? What works for one website might not necessarily work for another, so what’s important is that you find the blend that works for you. Understand what your brand stands for, how you want to convey your values, and the goals you want to achieve. They want information.

Marketing 350

Marketing Social Media Blog SEO 350

GetElastic

MARCH 30, 2020

Building a customer-centric ecommerce strategy and roadmap. Many ecommerce executives jump into their roles with both limited experience and aggressive management expectations. I wish I had had a series like this for when I was starting out in B2B ecommerce,” – Mike McMahon. Discovering customer roles/personas.

eCommerce 94

eCommerce Customer Shipping Costs B2B 94

Ecommerce Platforms

JANUARY 14, 2020

Ecommerce business is booming. The stats analyzed by eMarketer predict that by 2021, the global ecommerce revenue is expected to reach $5 trillion. This is a by far, a descriptive indicator that suggests the existence of a steady momentum even for the looming ecommerce businesses. What is Ecommerce.

Merchant Services 175

Merchant Services eCommerce Payment Services Shipping Costs 175