Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

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eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Across our SEO clients, Traffic has shown a steady increase since early March.

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eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

BigCommerce

JUNE 5, 2018

This experience-led model is known more commonly in the retail industry as headless commerce. Headless commerce is the decoupling of the presentation layer from the ecommerce platform, typically for more flexibility in content management and delivery, UX and even SEO. Marketing effectiveness for innovation.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

GetElastic

NOVEMBER 4, 2019

Here are some of the best ecommerce marketing strategies to help elevate your profits. Email Marketing: You may not think emails are as relevant as they used to be once upon a time, but you’re wrong. In an ideal situation, the customer should not even know they were marketed to, and yet be seeded with the message.

eCommerce Marketing 99

eCommerce Marketing Web Design Marketing eCommerce 99

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting.

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SEO eCommerce eCommerce Platforms Mobile 110

BigCommerce

DECEMBER 8, 2017

Those are just examples. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. Having your content go viral will quickly increase brand awareness and drive a large quantity of visitors to your ecommerce store. Every person will differ. Getting traffic.

eCommerce 340

eCommerce Social Media Reference Article 340

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

JANUARY 26, 2022

For example, set the enrollment criteria to target the people who have viewed the web page over different periods of time. The criteria will fluctuate depending upon on your business goals; here are some examples: Has viewed web page in the last month. Customize the workflow however you see fit to your business goals.

B2B 150

B2B Marketing Reference SEO 150

Retail TouchPoints

JULY 4, 2022

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. Common Google Analytics Errors for ecommerce Accounts. The good news?

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eCommerce SEO Events Recommendation 293

Inflow Insights

OCTOBER 24, 2017

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. Make no mistake, digital marketing is hard. And then make sure those specialists integrate with each other and your overall marketing strategy.

eCommerce Marketing 61

eCommerce Marketing eCommerce Marketing SEO 61

Kissmetrics

OCTOBER 6, 2021

Examples of D2C Brands. For example, what was different about what you sell? Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Here’s an example. As you build up your D2C brand, your customers will be your best marketers.

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Subscription eCommerce Marketing Reference eCommerce 252

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Klaviyo vs. Listrak. Within this platform.

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BigCommerce Social Media Customer Data Recommendation 368

Inflow Insights

JANUARY 22, 2020

We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings).

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eCommerce SEO Article Recommendation 189

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Pinterest provides an interesting marketing mix.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Omnisend

DECEMBER 26, 2021

That’s why we’re highlighting the most common mistakes you could be making in ecommerce marketing. Common ecommerce mistakes. Based on our experience and research, we’ve found that these 10 problems consistently prevent ecommerce businesses from achieving their full potential. Lack of SEO content optimization.

eCommerce 148

eCommerce Payment Services WooCommerce SEO 148

Kissmetrics

NOVEMBER 26, 2019

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices. When you think of ecommerce, what name comes to mind? We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Shipping Costs 363

Shipping Costs Mobile Shopify eCommerce 363

Inflow Insights

MAY 24, 2018

If, for example, the new product eventually gets removed from the site as well, any previous redirects may go to a 404 page or may result in a series of redirects. Access Our Out of Stock SEO Flowchart. Fill out our form below to get access to Inflow’s Out of Stock SEO Flowchart.

SEO 78

SEO Management Reference eCommerce 78

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Use keywords with the highest PSI in your SEO campaigns. focus on potential.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. And that’s true.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

MARCH 26, 2019

If that scale in content creation comes with a reduction in quality, in Google’s eyes, then it can either (a) render your content marketing efforts fruitless or, worse, (b) actively hurt rankings. as well as anyone accepting & processing private data (aka: all eCommerce cart pages due to credit card processing!).

SEO 152

SEO Social Media Operations eCommerce 152

Store Growers

JULY 14, 2023

For example, if the scope of your Google Ads needs is rather small, a percentage-based charging model might work better than flat fees. Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider. Services : Full-stack of digital marketing services.

Social Media 91

Social Media SEO PPC Management 91

Groove

DECEMBER 29, 2020

Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. For example, you can provide clues within the blog as a means of winning the contest.

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Blog eCommerce Marketing Demo 322

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. For example, take a look at one of our eCommerce clients in the moving company niche. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

NOVEMBER 14, 2017

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. And remember, a low budget doesn’t always preclude you from marketing success.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. With recent episodes highlighting upselling tactics and business owners in niche markets, it’s no wonder it’s become one of the standouts in our podcast feed. The Turnaround.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Shopping Signals

MARCH 30, 2023

Or maybe you’ve tried every SEO trick in the book and still can’t seem to get those coveted organic clicks? Fear not, for we have gathered a group of ecommerce marketing baddies who have generously shared their top organic traffic strategies for ecommerce!

eCommerce 59

eCommerce Social Media SEO Blog 59

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Here are four ways you can make sure your transition into the B2B ecommerce market is a smooth one. Tip #1: Make sure your customers can find you online by investing in SEO. More companies (and countries) now have accessible internet. ??

B2B 148

B2B eCommerce Payment Services SEO 148

Ecommerce Platforms

JANUARY 24, 2023

Yotpo integrates with various ecommerce platforms to seamlessly slot into your existing tech stack and does have a robust integration network with other ecommerce marketing tools. For example, if they abandon their cart, sign up for your newsletter, and so on. Yotpo also uses in-line SEO.

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. For example, one colleague loves the outdoors: hiking, camping, and offroading.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Establishing marketing strategies like SEO and content marketing. HubSpot Ecommerce Marketing Training Course.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104