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The Psychology Behind Customer Loyalty

Optimizely

From there, you’ll know how to create and market products that will not only create a great customer experience, but also turn them into brand evangelists for life. . Why should you care about psychology if you’re in the world of ecommerce marketing? Understanding customer psychology. Maslow’s Hierarchy of Needs.

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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. It’s a hard exercise, but a good one!

eCommerce 340
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How to Get Incredible (and Free) PR for your Ecommerce Store

SellBrite

In order to effectively leverage and benefit from some of the PR strategies that other ecommerce company are using to gain traction today, you first have to know your brand story and what it is that truly makes you different from your competitors. Links to social media profiles. Associated website or blog. Number of followers.

eCommerce 150
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How to Cross-Sell Retail Products

Omnisend

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. Not long after, images of exercise mats, horizontal bars and gymnast-themed nylon bags appeared within the “inspired by your purchases” collection. She found the perfect gift, and the product met her expectations.

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How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store

SellBrite

Social Media Mentions — How many social media mentions or interactions about your brand or products do you want to influence throughout your campaign? For tracking social mentions: Mention. For leveraging customer content to boost social sales: Yotpo. For scheduling social media updates: Buffer.

eCommerce 149
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What To Do About Holiday Outages

RTP blog

digital revenue will grow 13% year over year (YoY) this holiday season, according to Salesforce Commerce Cloud data. New Variables And Risks The stakes are, as ever, high in the cutthroat global e-Commerce market. Retailers selling on these channels will need to consider the potential impact of edge sales on IT stability.

eCommerce 195
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How to Transform Your Brand SERP into Your Personal Business Card

Omnisend

SEO is a complicated beast that plagues many an ecommerce marketer. You spent hundreds, thousands, hundreds of thousands, millions of dollars building a brand message and pushing it out to your audience through social media and all of your communications with the press. Or do you recommend a different tool?

SEO 203