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How to Cross-Sell Retail Products

Omnisend

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. Not long after, images of exercise mats, horizontal bars and gymnast-themed nylon bags appeared within the “inspired by your purchases” collection. She found the perfect gift, and the product met her expectations.

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The Psychology Behind Customer Loyalty

Optimizely

From there, you’ll know how to create and market products that will not only create a great customer experience, but also turn them into brand evangelists for life. . Why should you care about psychology if you’re in the world of ecommerce marketing? Understanding customer psychology. Act on the psychology.

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Why You Shouldn’t Split Test During an eCommerce Redesign

Inflow Insights

In this post, we’ll explain the risks and costs of massive redesigns, along with our recommendation for how to proceed. These three reasons are why most of the time , we don’t recommend starting over. Comparing the performance of the old and new site isn’t as useful as other exercises during the redesign process you can run.

eCommerce 130
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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. It’s a hard exercise, but a good one!

eCommerce 340
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How to Get Incredible (and Free) PR for your Ecommerce Store

SellBrite

Spending time answering these questions ahead of time will help you be better prepared for the conversations and follow-up conversations you’re going to have with people who can help you get press for your ecommerce store. The more time you can allocate to this exercise, the better.

eCommerce 150
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How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store

SellBrite

Spending time going through this exercise will help you understand what you need to do differently (or the same) this year in order to increase the likelihood of your success. For even more recommended tools to add to your technology and marketing stacks this fall, explore this resource.

eCommerce 149
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What To Do About Holiday Outages

RTP blog

digital revenue will grow 13% year over year (YoY) this holiday season, according to Salesforce Commerce Cloud data. New Variables And Risks The stakes are, as ever, high in the cutthroat global e-Commerce market. If that node goes down, the whole web site could also be out of commission.

eCommerce 195