Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Groove

JANUARY 4, 2021

In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. To help solve our client's problem and improve their paid media strategy, our team took a two-pronged approach. Acknowledging Areas For Improvement. The Solution. 2 keyword changes.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Improving site formatting on mobile devices. PPC Campaign.

eCommerce 150

eCommerce PPC SEO Social Media 150

Inflow Insights

JUNE 26, 2020

So when we chose to switch to agile, we did so to improve our team’s overall happiness with their roles and Inflow’s culture — again, under the notion that this will produce a better experience and ultimately better results for our clients. Drastically reducing the number of hours spent on non-result driven management tasks.

PPC 78

PPC eCommerce SEO Definition 78

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . Marketing Cloud. …and more. So there you have it.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Store Growers

JULY 14, 2023

Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. By hiring a good Google Ads marketing agency, you can rest assured that you’re getting the most out of your ad campaigns, and you can focus on developing your products and services.

Social Media 91

Social Media SEO PPC Management 91

Omnisend

JANUARY 23, 2023

Content marketing Through deep audience research, V8 Media creates targeted content that drives high conversion rates and increases customer lifetime value. Pay-per-click This email marketing agency helps improve the ROI of your ads through effective remarketing strategies and more.

Marketing 166

Marketing Social Media SEO PPC 166

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. We’ve already used automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. Quite a lot, and more is likely on the horizon. Dynamic Search Ads.

PPC 99

PPC eCommerce SEO Improvements 99

Algopix

SEPTEMBER 26, 2023

These pain points can signal opportunities for improvement. Are there gaps in the market where customer needs are not adequately addressed? Analyzing existing offerings can help you pinpoint areas for improvement. Validation and Feasibility Identifying market gaps is just the first step.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

JANUARY 31, 2022

Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. But, in our experience, the best results come from a more integrated approach.

Social Media 128

Social Media Multi-channel PPC Channel 128

BigCommerce

APRIL 20, 2018

Google Shopping campaigns are often lumped in with traditional paid search campaigns because you can manage them within the AdWords interface. Here are 10 tactics to make sure your ads improve in performance over time, rather than become a debt center. Ad Groups with various biddings (via PPC Hero).

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Kissmetrics

AUGUST 8, 2017

If these search terms aren’t managed as exact match keywords, add them. You’ll be able to control the bids, and you’ll also be able to improve ad positions, or increase your impression share to get more traffic. Driving a Porsche is hard, and so is managing AdWords. These are opportunities to expand. Execution is key.”

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

DECEMBER 14, 2021

“Paid search is a beast,” Todd Barrs, Skreened’s vice president of eCommerce and marketing told us. It’s tough for any small business to compete in it without expert advice or someone managing it. ”. If you want your eCommerce store to improve ROAS on Google Shopping, you need to start with historical data.

PPC 103

PPC Apparel eCommerce Merchant Services 103

BigCommerce

FEBRUARY 1, 2018

One thing that can be time consuming in managing the day-to-day tasks in a business is bouncing back and forth between tasks. Need some simple graphic design help for a logo, PPC banner or social media ad? Improve your email marketing. Are you using your personal email for marketing? Manage your email inbox.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Less visually appealing in nature.

Social Media 125

Social Media eCommerce Recommendation PPC 125

BigCommerce

DECEMBER 13, 2017

Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. Jacob Firuta, Content Manager, LiveChat. Proper title, bullet points, description and great images can drastically improve your sales. Ned Nadima, Growth Manager, Rare.io.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. Promote online This involves building an ecommerce marketing strategy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. Promote online This involves building an ecommerce marketing strategy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Allstars.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. — Marc Osenberg, eBusiness Manager, Rosenthal.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

FEBRUARY 13, 2018

Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption. One of the first ecommerce transactions was made back in 1982, and today, it is growing by as much as 23% year-over-year.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ChannelAdvisor

JANUARY 4, 2018

Search engine optimization (also known as SEO) has always been a key element in any digital marketing strategy. But because of the competitive nature of the industry and the complexity of inventory management, online retailers often struggle to find new ways to increase visibility and optimize product listings.

Blog 40

Blog eCommerce eCommerce Marketing PPC 40

Shopping Signals

OCTOBER 26, 2016

Do you utilize your analytics data to make decisions about how to manage or improve your website? To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Influencer Marketing.

eCommerce 75

eCommerce PPC Shopify Social Media 75

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

Omnisend

SEPTEMBER 6, 2021

Did you have the team management systems in place and the tech in place to enable people to work from home and do so effectively? The Sky Isn’t Falling”—How to Manage Coming Privacy Changes. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

BigCommerce

DECEMBER 13, 2017

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. She has passion and truly believes in her products and how they can improve people’s lives. One of my favorite clients in the entire world is Debbie.

SEO 209

SEO Merchant Services Document Recommendation 209

BigCommerce

SEPTEMBER 26, 2017

– Donald Pettit, Sales & Partners Manager, SalesWarp. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. – James Brown, Client Engagement Manager, RANDEM. There is not that much to improve here. I totally meant to do that!”.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Ecommerce Platforms

MARCH 9, 2020

This suggests that the ecommerce market is growing exponentially over time. This will give you a fair understanding of how to manage the shipping process on your dropshipping business. In the end, this should give you insights on how to improve the relationship with potential shoppers.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239