article thumbnail

Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

billion, an ecommerce record. On that note, and with the market in mind, I reviewed the results of some of the ecommerce mobile user acquisition campaigns we managed, comparing results from Q4 2023 with Q4 2022. She previously served as a data analyst and media buyer for a broad range of digital marketing clients.

article thumbnail

eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Continue reading for our software recommendations that are guaranteed to help you achieve your eCommerce goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Marketing Agency: How Does It Work?

Groove

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? Groove Commerce is committed to helping eCommerce businesses grow. eCommerce Marketing Agency: What Is It? Up-To-Date Guidance.

article thumbnail

Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Some of the top benefits that come from using Klaviyo to automate Google Ads campaigns include: Increased Efficiency Klaviyo can be used to automate a lot of the repetitive tasks that go into managing Google Ads campaigns, from bidding strategies to audience segmentation and more.

article thumbnail

How to Create an Ecommerce Marketing Plan

Ecommerce Platforms

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? Content marketing. Link building.

article thumbnail

9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. SearchSpring. Link Explorer. Conclusion.

article thumbnail

Ecommerce Marketing in 2021: Your In-depth Guide To Doing It Right

Ecommerce Platforms

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?