Retail TouchPoints

NOVEMBER 2, 2023

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. This can’t happen if an ecommerce business takes days or weeks to change content and test hypotheses. The official, complete elimination of all third-party cookies is now on track for the second half of 2024.

eCommerce Marketing 231

eCommerce Marketing eCommerce Customer Experience Management 231

365 Retail

JULY 12, 2023

This development means that easy2cool’s customers can opt to deliver their goods in responsibly sourced packaging created from renewable resources, in the form of insulated pouches or liners within a corrugated box. The post Mondi and easy2cool freshen up the eCommerce market appeared first on 365 RETAIL | The Latest Retail News.

eCommerce Marketing 52

eCommerce Marketing eCommerce Marketing Shipping Costs 52

Smile.io

MAY 18, 2023

Aimless marketing is time-consuming, confusing, and inefficient. Instead, set your store up for long-term success by making a clear plan on how you will approach marketing–also known as a marketing strategy. What is a marketing strategy? It lays the groundwork for every marketing campaign or action you take.

eCommerce Marketing 53

eCommerce Marketing eCommerce Marketing Social Media 53

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Reading Time: 8 minutes.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Omnisend

MAY 15, 2020

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. We hear you!

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. One of the biggest assets and greatest benefits of content marketing is implementing a social media branding strategy.

Social Media 361

Social Media Marketing Webinar White Paper 361

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. By thoroughly examining your industry and identifying unmet needs, you can uncover untapped eCommerce opportunities that can lead to increased sales and profitability. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Inflow Insights

APRIL 1, 2020

Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Looking at eCommerce Marketing Long-Term. Trend #2: Decreasing Ad Spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Lemonstand

FEBRUARY 20, 2018

That’s why we believe that every single day, week or month of the year counts in eCommerce, and companies of all sizes from all around the world should embrace the fact that they should keep up with the dynamism of the global industry and its trends, which also includes being part of the vibe going on within their market throughout the year.

eCommerce Marketing 69

eCommerce Marketing eCommerce Marketing Reference 69

Inflow Insights

NOVEMBER 14, 2017

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. 4 B2B Content Marketing Strategy Tips For Success. You can check them out on the resources page.

B2B 150

B2B Marketing Reference SEO 150

Klaviyo

AUGUST 28, 2017

If you’re familiar with email marketing then you’ve heard of abandoned cart emails. 17 helpful abandoned cart tips for ecommerce marketers. The post 11 abandoned cart resources to help increase conversions appeared first on Klaviyo. Abandoned carts can be a high converting email. Tips and tricks.

Shopping Carts 154

Shopping Carts Shopify Article Shipping Costs 154

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. Those professionals are email marketing agencies.

Marketing 166

Marketing Social Media SEO PPC 166

Retail TouchPoints

MAY 9, 2023

“During this period of economic uncertainty, ecommerce businesses are struggling to reach their full potential,” said Yaron Shapira, Co-founder and CEO of 8fig in a statement. The global macroeconomic challenges we are experiencing make it difficult for ecommerce business owners to access the resources they need to succeed.

Management 284

Management Banking Supplies eCommerce 284

Groove

JUNE 16, 2020

If you haven't worked at or with a digital eCommerce agency before, understanding what we do and how we do it often leads to a number of questions: How does an eCommerce marketing agency operate? Groove Commerce is committed to helping eCommerce businesses grow. How Can A Digital eCommerce Agency Help?

eCommerce 370

eCommerce eCommerce Marketing Recommendation Technology 370

eCommerceFuel

MAY 31, 2021

The truth is: if you’ve neglected to stay on top of the latest eCommerce marketing trends, you probably have and are still doing so daily. Many eCommerce store owners fall into the same trap while building their brands and online stores. You start with a perfect eCommerce marketing strategy, and it works beautifully.

eCommerce Marketing 49

eCommerce Marketing eCommerce Marketing Social Media 49

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

ESW

JANUARY 30, 2020

For eCommerce brands, it’s important to regularly create and launch new products. Developing a diverse selection of products is one of the best ways that companies can grow, writes eCommerce marketer Andrew Maffettone. Most brands can’t survive on a single product alone. Kribbz Co-Founder R.L.

Marketing 120

Marketing Payment Services eCommerce eCommerce Marketing 120

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. Stop spending a couple of thousand dollars per month on Google and Facebook ads, and your small eCommerce store won’t have any new business. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Omnisend

FEBRUARY 16, 2021

That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies. What is gamification in marketing? But marketing gamification can vary in its scope and budget. Four Main Benefits of Gamification Marketing. Omnisend, 2021. Omnisend, 2019.

Marketing 179

Marketing Gifts eCommerce Games 179

ESW

MAY 29, 2024

The global ecommerce landscape is full of opportunities for businesses to broaden their horizons beyond domestic borders. However, venturing into the international market presents a myriad of challenges—from navigating complex logistics to ensuring a seamless customer experience across diverse cultures. between 2024 and 2029.

Payment Services 78

Payment Services eCommerce Payments Shipping Costs 78

Smile.io

JUNE 27, 2023

If you’ve started thinking about marketing your ecommerce brand you’ve probably heard the term content marketing thrown around. So whether you’re brand new or you’ve had your store for a while and haven’t done any real content marketing yet, this post is for you.

Marketing 79

Marketing Social Media Blog SEO 79

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? Messaging/SMS Cloud.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Omnisend

MARCH 21, 2021

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Omnisend

NOVEMBER 5, 2020

These days, powerful marketing automation is common practice for ecommerce stores. In fact, a whopping 75% of companies have at least one marketing automation tool at their disposal. Interestingly, 16% of marketers admit that creating quality automations is their biggest challenge. Reading Time: 7 minutes. Get My Copy.

WooCommerce 148

WooCommerce Marketing Omnichannel Channel 148

RTP blog

JUNE 3, 2019

These merchants are leaving money on the table as these various global markets present a golden selling opportunity. trillion B2C e-Commerce volume showcasing a major rise in spending power. For example, the Chinese e-Commerce market is worth. For example, China has a $1.03

Merchant Services 150

Merchant Services Payment Services Payments eCommerce 150

Kissmetrics

APRIL 28, 2021

As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. MRR = Number of customers x average billed amount.

Shopify 251

Shopify Merchant Services Payment Services Payments 251

RTP blog

NOVEMBER 29, 2019

digital revenue will grow 13% year over year (YoY) this holiday season, according to Salesforce Commerce Cloud data. New Variables And Risks The stakes are, as ever, high in the cutthroat global e-Commerce market.

eCommerce 195

eCommerce eCommerce Marketing Shipping Costs Social Media 195

Klaviyo

NOVEMBER 22, 2017

They’re automated marketing messages based on a subscriber’s behaviors. Here are the best resources for our welcome series, abandoned cart, browse abandoned, and win-back flows. 3 great welcome email ideas for your ecommerce store. 17 helpful abandoned cart tips for ecommerce marketers. Triggered emails.

Shopify 91

Shopify eCommerce Customer eCommerce Marketing 91

Fastr

DECEMBER 17, 2018

When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags. Yes, we know the struggle is real. And we also know that your budget isn’t unlimited.

Marketing 100

Marketing Social Media Fashion Customer Experience 100

ChannelSale

DECEMBER 4, 2023

A high conversion rate demonstrates a well-optimized website but also the effectiveness of your marketing campaigns in bringing in targeted traffic. Using the CAC calculation, e-commerce businesses can allocate their marketing budget efficiently.

eCommerce 59

eCommerce Shipping Costs Customer Retention eCommerce Marketing 59

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Plus, there are extra points to think about too, like how you’re going to market your store and optimize sales. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104