Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Search Engine Optimization (SEO).

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

BigCommerce

JULY 13, 2017

I’d recommend the integration for sure! Damon Didier, VP of Marketing at Office Furniture Source. Damon Didier, VP of Marketing at Office Furniture Source. BigCommerce’s connections to eBay and Amazon have driven considerable online sales for us, and strong SEO has helped to drive both online and in-store sales.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

JANUARY 22, 2020

We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings).

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success. Time for a little hands-on work.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. What are long tail keywords, and why do eCommerce marketers ignore them?

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

ecomdash

DECEMBER 26, 2018

Affiliate marketing has the power to increase your ecommerce revenue, so here are 7 reasons why it’s vital to success. 16% of ecommerce orders are generated through affiliate marketing, and customers spend more money when making a purchase off an affiliate’s recommendation compared to discovering the product on their own.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

NOVEMBER 14, 2017

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Be sure to keep important marketing elements like emotion, personalization, and personas in mind.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Shopping Signals

FEBRUARY 5, 2019

Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. — February is a great month to think about ecommerce traffic generation strategies.

eCommerce 93

eCommerce SEO Social Media PPC 93

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. Free Guide to Amazon SEO.

SEO 209

SEO Merchant Services Document Recommendation 209

Shopping Signals

FEBRUARY 5, 2019

Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. This means using the top ecommerce traffic generation strategies available to you, starting today. (1)

eCommerce 40

eCommerce SEO Social Media PPC 40

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. essentially buying traffic to the site.

PPC 195

PPC SEO Recommendation eCommerce 195

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Retail TouchPoints

APRIL 13, 2021

But you don’t have to be a web developer or technical SEO expert to understand and implement changes ahead of this deadline. In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. Improve your site loading speed. Continue producing high-quality content.

SEO 226

SEO Improvements Mobile Recommendation 226

Inflow Insights

JANUARY 13, 2022

Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for valuable search queries. That’s why we recommend starting at the source — making sure your website content is high-quality enough to answer your customer’s questions and provide a valuable user experience.

eCommerce 136

eCommerce SEO Recommendation Article 136

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. Part 4: On-Page SEO.

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

APRIL 20, 2018

Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your chance for click-thru traffic! Optimize your feed with common SEO tactics. Therefore, you want to structure your SEO with an information hierarchy in mind.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

SEPTEMBER 16, 2019

Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually. Conversion rate optimization relies on testing.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Inflow Insights

JULY 13, 2021

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Free Samples. Everyone loves free stuff, including your customers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Another major theme in 2022 was attribution.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. In my mind, there have been three major phases in SEO. Think about those SEO basics as a qualifying competition you have to win to prove you deserve a chance at the Olympics –– or at even playing the game.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Most Successful Cyber Week 2017 Tactics. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

DECEMBER 20, 2017

Maybe not from their recommendation alone, but you’d probably be far more inclined to look into it. Far more likely than if the recommendation came from a random company you didn’t know or trust. This is where user-generated content can be essential to a successful marketing strategy. Would you buy it?

eCommerce 60

eCommerce Mobile PPC SEO 60

Inflow Insights

APRIL 1, 2020

And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. What Staying The Course Looks Like for Some eCommerce Companies. We recommended that they highlight this in their messaging. Now when you think about it, this isn’t all too surprising.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

PPC 417

PPC eCommerce Social Media Blog 417

FastSpring

APRIL 22, 2020

Now that you know the key benefits of investing in the SaaS marketing strategy, it’s time to share six proven strategies that will speed up your business growth. Content Marketing. PPC Campaigns. Affiliate Marketing. 3- SEO For Generating Organic Leads. 5- Invest In Focused PPC Campaign. Free trials.

PPC 83

PPC Marketing SEO Subscription 83

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 78

eCommerce Social Media Payments Payment Services 78