Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Shopping Signals

FEBRUARY 14, 2024

What does it take to successfully implement a Shopify Plus SEO strategy? Introduction to Shopify Plus SEO What’s the Shopify Plus SEO Blueprint? Well, it’s a simple guide for ecommerce marketers who want to improve their Shopify Plus SEO.

SEO 52

SEO Shopify Mobile Improvements 52

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Talk to one of our SEO experts here. Product descriptions.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Retail TouchPoints

JULY 4, 2022

This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events. By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy.

eCommerce 254

eCommerce SEO Events Recommendation 254

Shopping Signals

JULY 11, 2022

I know you’re looking for a Shopify SEO Agency, and that’s great, because you’re in the right place. Everything we do is specifically for ecommerce websites. A Non Agency Approach to Shopify SEO. Why do we take this approach, instead of the traditional Shopify SEO agency model? We are such an agency.

SEO 52

SEO Shopify eCommerce WooCommerce 52

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Klaviyo vs. Listrak. What Is Klaviyo? Automation.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Our Favorite eCommerce Hacks. Product Page SEO. Abandoned Cart Workflows. Retargeting. Lead Capture.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Inflow Insights

OCTOBER 2, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? You’ll have to add 20% or more to these salaries to figure out what the true total cost is for hiring one of these marketers.

SEO 157

SEO eCommerce Marketing Management 157

RetailMinded

APRIL 2, 2024

So, let’s talk about strategies where your customers’ wishes and yours best meet. You can have a team of professionals external to your business, helping you create a strategy. Use them wisely and let the power of SEO be with you. Focus on where those two meet.” Choose reliable shipping carriers with favorable rates.

eCommerce 52

eCommerce Order Fulfillment Live Chat Shipping 52

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. What are long tail keywords, and why do eCommerce marketers ignore them?

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Algopix

MAY 27, 2023

Whether you’re launching your first product or looking to optimize your existing Amazon business, this guide will equip you with the knowledge and strategies necessary to thrive in this ever-evolving online marketplace. Let’s explore these strategies in further detail: 1.

Social Media 119

Social Media Fulfillment SEO Mobile 119

Inflow Insights

OCTOBER 24, 2017

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. The recommendations you get seem very basic and/or cookie cutter in nature. Make no mistake, digital marketing is hard.

eCommerce Marketing 61

eCommerce Marketing eCommerce Marketing SEO 61

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Shopping Signals

FEBRUARY 5, 2019

That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. — February is a great month to think about ecommerce traffic generation strategies. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore.

eCommerce 93

eCommerce SEO Social Media PPC 93

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Search Engine Optimization (SEO).

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Omnisend

DECEMBER 26, 2021

That’s why we’re highlighting the most common mistakes you could be making in ecommerce marketing. Common ecommerce mistakes. Based on our experience and research, we’ve found that these 10 problems consistently prevent ecommerce businesses from achieving their full potential. Poor understanding of target audience.

eCommerce 148

eCommerce Payment Services WooCommerce SEO 148

Groove

NOVEMBER 26, 2021

In this blog, we’re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. It includes a variety of features that allow marketers to create a truly personalized experience for every person that visits your website.

BigCommerce 195

BigCommerce Marketing Shopify Merchant Services 195

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success.

eCommerce 99

eCommerce SEO PPC Recommendation 99

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Trying to figure out how to do product research?

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Omnisend

APRIL 14, 2021

There’s no point in choosing a top-level course aimed at established ecommerce businesses if you’ve never run an ecommerce business before and don’t have the basics down. Maybe you already have the basics and you’re looking for more of an ecommerce marketing course? Marketing automation that segments users can lead to 62.2%

eCommerce 137

eCommerce Payment Services WooCommerce eCommerce Marketing 137

Smile.io

MAY 15, 2024

💡 Key takeaways: - Growing a commerce business involves increasing revenue with increased overhead investments. Scaling a commerce business is increasing revenue without a significant increase in operating costs.   As a store owner, learning how to scale your ecommerce business is critical to driving profitability.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. You’ll see: The Google Ads Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

ecomdash

DECEMBER 26, 2018

affiliate marketing spend is expected to rise to $6.8 81% of brands include affiliate marketing as part of their brand growth strategy. 16% of all online orders are generated through affiliate marketing. CJ Affiliate’s Affiliate Customer Insights detail the value of this marketing method. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

NOVEMBER 14, 2017

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Be sure to keep important marketing elements like emotion, personalization, and personas in mind.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Omnisend

NOVEMBER 11, 2022

Wix is one of the most popular platforms for ecommerce businesses. It is a feature-rich platform with amazing SEO tools and hundreds of useful Wix apps. The Wix App Market has more than 300 popular apps that can help you enhance your website. Here are some Wix apps that can help you ace social media marketing.

Social Media 97

Social Media Payments Shipping Costs Payment Services 97

SellBrite

APRIL 30, 2017

Their podcast focuses on sharing valuable tips and strategies for ecommerce merchants. Founder and podcast host, Andrew Youderian, is an experienced entrepreneur who has started and sold a number of ecommerce stores. Recommended Episode. eCommerce Momentum. Recommended Episode. For iOS: iTunes.

eCommerce 123

eCommerce Merchant Services Recommendation Social Media 123

Ecommerce Platforms

MARCH 15, 2022

Web development and functionality troubleshooting: with subcategories like custom app development, web design, app installation, custom domain setup, custom commerce, and site performance and speed. Content writing: with subcategories for product descriptions, website content, and marketing content. Email marketing. CedCommerce.

Web Design 104

Web Design Shopify Beauty and Health Marketing 104

Kissmetrics

NOVEMBER 26, 2019

When you think of ecommerce, what name comes to mind? We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market. Google’s been trying to take a piece of that market for years. Expect them to go after Amazon by helping people create their own ecommerce site.

Shipping Costs 363

Shipping Costs Mobile Shopify eCommerce 363

Shopping Signals

FEBRUARY 5, 2019

That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. — There’s never a bad time, but the end of year / new year are an especially good time to think about ecommerce traffic generation strategies. 1) SEO on Product Pages and Blog Articles.

eCommerce 40

eCommerce SEO Social Media PPC 40

Groove

JUNE 16, 2020

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? Groove Commerce is committed to helping eCommerce businesses grow. eCommerce Marketing Agency: What Is It? Up-To-Date Guidance.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Recommendation 195

Smile.io

SEPTEMBER 10, 2020

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website. Should I hire a digital marketing agencyto market for?

Consumer 46

Consumer Social Media SEO Webinar 46