Groove

JULY 6, 2020

Rather than increasing prices and alienating loyal customers , there are several other strategies businesses can implement to increase average order value. Increase Average Order Value: 7 Strategies. Many eCommerce stores have no trouble selling their products after launching their site. First-time bundle offers.

Shipping Costs 343

Shipping Costs Gifts Shipping Merchant Services 343

Groove

MARCH 28, 2022

Companies must optimize their email marketing strategy to cater to their targeted businesses’ needs. In this blog, we’re reviewing a few B2B email marketing strategies that you can implement to engage your target audience and turn email into a high performing revenue channel. B2B Email Marketing Strategies.

B2B 195

B2B Marketing Merchant Services Webinar 195

Optimizely

NOVEMBER 2, 2017

Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Optimizely

DECEMBER 6, 2018

Offer personalized recommendations. Personalized recommendations?” Isn’t that basically ecommerce marketing strategy 101?” When you look at your customer’s data across channels, you can understand what they’ve purchased or browsed in the past, then recommend specific products that are tailored just to them.

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. AI-recommendations and personalized emails are a great place to start.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Algopix

SEPTEMBER 20, 2023

In the ever-evolving world of eCommerce, pricing has become a critical factor that can make or break a business. With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place.

Shipping Costs 127

Shipping Costs Shipping eCommerce Social Media 127

Omnisend

MARCH 31, 2021

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. This explains why major beauty brand Estee Lauder spends roughly 75% of its marketing budget on influencers. Image source.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Optimizely

JULY 19, 2018

Although you may attract new traffic to your website and get a spike in ecommerce sales, constant coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business that attracts loyal customers. Coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business.

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. Adopt a Holistic Data Analysis Strategy.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

GetElastic

FEBRUARY 6, 2019

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. This trend is not limited to Over The Top content platforms (OTT).

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Retail TouchPoints

JANUARY 8, 2024

First, retailers must understand the growing trends in loss prevention to determine which strategies will best reduce the diverse types of theft, fraud and abuse impacting their business. To combat unnecessary mistakes and internal theft, fraud and abuse, retailers must implement a more robust strategy.

Recommendation 226

Recommendation Omnichannel Shipping Costs eCommerce 226

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? They are: Welcome series.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Groove

SEPTEMBER 24, 2020

Creating an optimized email marketing strategy is key to engaging new and existing customers. In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. Klaviyo Integrations. Stamped.io. Direct Klaviyo Integrations.

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Why Does Our Approach to eCommerce Keyword Research Work?

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eCommerce SEO Article Recommendation 189

365 Retail

MARCH 10, 2024

Such insights can even help businesses create tailored product recommendations, personalise advertisements, and customise shopping journeys. The integration of AI in e-commerce is set to streamline and automate various processes with chatbots and virtual shopping assistants providing instant customer support.

eCommerce 104

eCommerce Payment Services Payments eCommerce Marketing 104

Algopix

OCTOBER 13, 2023

However, navigating this ecosystem can be challenging without the right tools and strategies in place. The Rise of Walmart’s eCommerce Walmart, the iconic retail giant, has transformed itself into a digital powerhouse. This is where Algopix comes into play. The Role of Algopix in Walmart Selling What is Algopix?

Shipping Costs 120

Shipping Costs eCommerce Fulfillment eCommerce Platforms 120

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Klaviyo vs. Listrak. What Is Klaviyo? Automation.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

ROI Revolution

AUGUST 5, 2021

With the right omnichannel strategy, your brand can crush your competition to have a profitable holiday season this year. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Provide personalized recommendations to shoppers.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

RetailMinded

APRIL 2, 2024

So, let’s talk about strategies where your customers’ wishes and yours best meet. That’s where content marketing agencies step in. You can have a team of professionals external to your business, helping you create a strategy. Focus on where those two meet.” Choose reliable shipping carriers with favorable rates.

eCommerce 52

eCommerce Order Fulfillment Live Chat Shipping 52

Omnisend

MAY 4, 2021

How to Create an Influencer Marketing Strategy. Start by creating a strategy: #1 Choose the platform that you want to focus on first. People listen to their opinions, take notice of their content and act on their recommendations. A nano-influencer has influence within their community. Not so fast.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Groove

AUGUST 20, 2020

Whether you're a brick-and-mortar or eCommerce business, offering electronic gift cards is a great holiday marketing strategy to cater to last-minute shoppers. To increase brand awareness and grow your social media following throughout the holiday season, we recommend running a giveaway across all platforms.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Fitbit’s video marketing strategy. Social marketing strategy for consumer electricals.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Groove

JULY 22, 2021

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. A great strategy for driving customer loyalty is to incorporate user-generated content into your photo or video ads. Create Shareable Content.

Social Media 284

Social Media Merchant Services eCommerce Marketing Customer Loyalty 284

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Media 279

Social Media X-cart Consumer Events 279

Groove

JULY 16, 2020

We encourage all of our clients and eCommerce businesses across the board to create a promotional plan in advance. In addition to the strategies we shared to help prepare for last year's holiday, we're sharing 5 more Black Friday promotion tips to help drive eCommerce sales this year: Offer more than one discount code.

eCommerce 259

eCommerce Social Media Recommendation Games 259

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Omnisend

FEBRUARY 7, 2021

With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family. Review Marketing Strategies: Wrap up.

Customer 148

Customer Marketing Social Media Article 148

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. It is a customer-centered marketing approach that is driven by a two-way dialogue, enhancing a more one-on-one approach with customers and subscribers.

eCommerce Marketing 63

eCommerce Marketing eCommerce Marketing Customer 63

Groove

JULY 2, 2019

To combat these issues, we're outlining clear strategies to help nurture potential buyers and encourage them to convert. We recommend button sizes no smaller than 44 pixels by 44 pixels to accommodate finger tap on mobile devices. Incorporating clear incentives in your eCommerce strategy can offer numerous benefits for your business.

Shopping Carts 284

Shopping Carts Payments Live Chat Shipping Costs 284

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370