Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead
Retail TouchPoints
NOVEMBER 2, 2023
However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. But potential obstacles lie ahead.
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