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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC).

PPC 162
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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187
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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. But what it’s not too early for is your eCommerce holiday email marketing campaigns. Most online marketing — like PPC and paid social — is intrusive.

Marketing 144
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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

They can now connect with a unique and diverse audience and create online dispensaries. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. What Is CBD Ecommerce? The Top CBD Ecommerce Trends.

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Micro Conversions Digital Marketers Should Consider Tracking

Inflow Insights

In this blog, we’ll tell you everything you need to know about micro conversions in the eCommerce space, including: What micro conversions are and why they’re important Which micro conversions your online business needs to track And how micro conversions should be a part of your holistic digital marketing strategy. purchases).

Marketing 109
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Leaving eCommerce Marketing Black Holes

Prisync

When you do not base your decisions and investment on well-studied metrics that is how you feel. Unfortunately, it is the case of many online retailers and eCommerce store owners. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make.