Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. What is ROAS?

PPC 88

PPC eCommerce Other Improvements 88

Kissmetrics

NOVEMBER 4, 2020

Amazon continues to dominate as the world’s largest e-commerce site. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. For this, you need to invest in Amazon PPC. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. The numbers can be even higher in some cases.

Improvements 254

Improvements PPC Retail Financial Services 254

Kissmetrics

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Shopping Signals

APRIL 17, 2023

Ecommerce websites are the lifeblood of many businesses today; they provide a platform to reach customers and make sales. However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers.

SEO 52

SEO eCommerce PPC Social Media 52

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. And it’s how I found my current role at Inflow , an eCommerce marketing agency. First, I’m going to cover what I’m talking about when I say “innovation.”

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

JUNE 21, 2021

Most of our eCommerce clients run both Google and Bing ads. We started with perhaps the most important campaign for any eCommerce business: the branded search campaign. If you’re selling eCommerce products, don’t sleep on doing the same, even if your products seem more complicated to market. Autotagging Turned “Off” in Bing.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Here’s a quick snapshot of the results we saw in this case study: Manual bidding beat automated bidding in all major metrics measured across desktop, tablet and mobile. Starting Work for a New PPC Client.

Improvements 88

Improvements PPC Mobile Management 88

Algopix

AUGUST 14, 2023

In the dynamic world of e-commerce, Amazon’s FBA (Fulfillment by Amazon) program has revolutionized the way entrepreneurs do business. The Power of Reading for Amazon FBA Sellers In the fast-paced world of e-commerce, knowledge evolves swiftly. This is where reading comes into play.

Books 101

Books eCommerce Arts Webinar 101

Kissmetrics

FEBRUARY 17, 2021

Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. A study from Experian found that emails inducing a sense of urgency had a 59 percent higher transaction-to-click rate , and a countdown timer is a great way to do this in a highly visual way.

PPC 280

PPC Shipping Costs Social Media eCommerce 280

Store Growers

JANUARY 29, 2020

Because in ecommerce, your products are the number one thing. Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). Data source 1: Ecommerce back-end. Data source 2: Google Analytics Enhanced Ecommerce. In Website Design.

PPC 113

PPC Article eCommerce Shopify 113

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Larger eCommerce stores typically don’t have enough time in the day for manual bid management and optimization. Automated Bidding. Target ROAS. But Don’t Abandon Manual Bidding.

eCommerce 120

eCommerce PPC Recommendation Information 120

Algopix

SEPTEMBER 12, 2023

In the ever-evolving world of e-commerce, Amazon stands as the titan of online marketplaces. Our List of the Top 10 Amazon Listing tools for 2023 Linnworks www.linnworks.com Linnworks is an extensive e-commerce software tool that connects and automates all parts of the online selling process. Happy Listing!

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Inflow Insights

MARCH 20, 2018

In this post, we’ll share with you the exact strategy we use with one of these eCommerce companies. Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? We’ve helped companies with seven-figure marketing campaigns stay on top. How We Manage a Seven-Figure Campaign.

eCommerce 148

eCommerce PPC Marketing SEO 148

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Store Growers

OCTOBER 12, 2016

I use a lot of ecommerce benchmarks in my work. Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. Traffic sources (by visitors).

eCommerce 144

eCommerce PPC Mobile Channel 144

Groove

JUNE 13, 2022

Strobels partnered with Groove Commerce originally for a website redesign and later transitioned into paid media management. The team at Groove Commerce was determined to not only increase the conversion rate by increasing the budget, but also maintain a low CPC for efficient results. Strobels Supply Inc. The Solution. Conclusion.

Supplies 195

Supplies PPC Improvements Information 195

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Facebook gave us an answer: the Facebook Brand Lift Study. What is a Facebook Brand Lift Study? Facebook Brand Lift Studies (also known as Brand Lift Tests) allow advertisers to measure brand awareness and favorability with a statistical degree of reliability.

eCommerce 90

eCommerce PPC Social Media Information 90

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise. Commit to improvement: If your website can’t convert visitors, PPC is a waste of your time and money.

PPC 274

PPC Management Improvements Books 274

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Gabriella is the ecommerce Manager at the TheGivingKeys.com , an ecommerce website with a unique product, and an equally unique back story. “So

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Facebook gave us an answer: the Facebook Brand Lift Study. What is a Facebook Brand Lift Study? Facebook Brand Lift Studies (also known as Brand Lift Tests) allow advertisers to measure brand awareness and favorability with a statistical degree of reliability.

eCommerce 78

eCommerce PPC Social Media Information 78

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. Watch the Webinar.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. But what it’s not too early for is your eCommerce holiday email marketing campaigns. Most online marketing — like PPC and paid social — is intrusive.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. 10 Tips for Engaging eCommerce Social Media Holiday Ads. We’ve worked with dozens of eCommerce businesses over the last decade. Don’t forget about Pinterest.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Kissmetrics

NOVEMBER 6, 2020

But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site. Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. million sellers.

Marketing 230

Marketing PPC SEO Social Media 230

Omnisend

APRIL 27, 2021

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 If you want to get on top of the footwear ecommerce world, you need to know the top trends. trillion industry.

eCommerce 78

eCommerce Fashion Apparel Shopify 78

Omnisend

MAY 18, 2021

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. Here, we examine the newest CBD eCommerce trends retailers should learn before selling in the coming years. What Is CBD Ecommerce? The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Store Growers

MAY 1, 2019

I use a lot of ecommerce benchmarks in my client projects. Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Organic: 43%.

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies? A few years ago, I thought that too. Schedule a call here.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103