Forrester eCommerce
SEPTEMBER 7, 2020
Last week, IFA 2020 took place both in Berlin and virtually. I attended the virtual fair, which was an excellent experience. You could really feel how people were excited to meet both physically and virtually. However, neither the excitement nor the experience could hide the fact that the consumer electronics industry struggles in times of […].
Kissmetrics
SEPTEMBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next.
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My Wife Quit Her Job
SEPTEMBER 7, 2020
This post will teach you how to create your own Amazon storefront step by step. You’ll also learn how to leverage your Amazon store to drive traffic and sales from external sources. One of the main problems with selling on Amazon is that it’s really hard to establish a strong brand. Every product listing looks identical and your brand name is often displayed in a tiny font that is easily overlooked.
Kissmetrics
SEPTEMBER 7, 2020
The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When it comes to digital marketing, organic traffic is something of a Holy Grail.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Ecommerce Platforms
SEPTEMBER 7, 2020
Since April 2020, the world has changed significantly – for the first time, a pandemic forced the majority of companies to provide employees a remote-friendly working environment. Fast forward to today, and the majority has had a taste of working from home in some guise or another. Many of whom are enjoying the freedom that comes with working from home.
MakeWebBetter
SEPTEMBER 7, 2020
Affiliate marketing is a win-win marketing strategy that has made many merchant billionaires, and promoters millionaires. It has been constantly escalating without showing any sign of decline. In the US, it is rising at a rate of 10.1% each year, climbing to a total spend of $6.82 billion in 2020. Source The reason for this […]. The post How to Setup an In-House Affiliate Marketing Program for Your Online Business appeared first on MakeWebBetter.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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ESW
SEPTEMBER 7, 2020
Most people wouldn’t consider a global pandemic the best time to launch a new sales channel, but that’s precisely what PepsiCo did with the launch of two CPGs DTC websites. The food and beverage multinational isn’t the only major consumer packaged goods brand that has started selling directly to consumers, either. Unilever, Clorox, Nestlé and Mondelez are all carving out opportunities for themselves in the sector.
TalkingRetail
SEPTEMBER 7, 2020
Roberts bakery is launching an advertising campaign to highlight the “bakery’s commitment to product innovation, health, and sustainability”. The campaign includes a “Remarkable Roberts” TV advert running across ITV Central, Granada, and Yorkshire screens from today, as well as on YouTube, which encourages consumers to “grab some remarkable bakes”. The advert features Roberts’ Good for.
Retail Technology Review
SEPTEMBER 7, 2020
Cheerfy, the CRM, loyalty and e-commerce solution dedicated to the hospitality industry, has launched a new product called Cheerfy Shop, to help operators turn their website into an e-commerce site, as well as providing much needed at-table order and payment technology.
TalkingRetail
SEPTEMBER 7, 2020
Shoppers are shifting towards locally sourced products as a result of Covid-19, a new survey commissioned by Weetabix shows. One in three consumers say the pandemic has made them realise how important locally sourced products are to the economy while 48% of Britons are now seeking out these type of items when they go shopping.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
SEPTEMBER 7, 2020
To succeed in today’s digitally oriented marketplace, retailers need a strong network infrastructure to tie multiple elements of the shopper journey together. Retailers must be able to automatically link physical and cyber transactions to customer accounts in real time, see and manage inventory and link that information to their applications, and establish granular visibility and control over things like point of sale devices, heating and cooling systems, refrigerated display cases, WiFi solutio
TalkingRetail
SEPTEMBER 7, 2020
Snacking company Pladis has launched five new products for its McVitie’s Cake range for Halloween 2020. The range includes two McVitie’s Jaffa Cake Bar variants in Zesty Orange and Fruity Blackcurrant, each available in packs of five and retailing at £1, and McVitie’s Funny Bones Chocolate Cake Bars (£1), available in packs of eight. Pladis.
TalkingRetail
SEPTEMBER 7, 2020
Charles Wilson, chief executive of Booker, has decided to retire and will be replaced by Andrew Yaxley who is currently chief product officer for Tesco. Wilson was diagnosed with throat cancer in 2018 and although he is now in remission he has decided “it is time to take things a little easier” and will retire.
TalkingRetail
SEPTEMBER 7, 2020
Lucozade Sport is partnering with footballer Raheem Stirling as part of a marketing campaign for its new Lucozade Sport Cherry Kick. The campaign sees Stirling leading a range of Lucozade Sport ambassadors as they undertake the Cherry Kick challenge – a “twist on the popular social media bottle challenges” where consumers will be asked to.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TalkingRetail
SEPTEMBER 7, 2020
Town centres in England are losing their appeal to shoppers – with retail outlets no longer the dominant attraction in a growing number of areas, says new government-funded research. The High Streets Task Force analysed footfall from more than 150 towns and found that 44% provide a wide range of different services to their communities.
TalkingRetail
SEPTEMBER 7, 2020
Mondelez International has launched a new campaign for its Maynards Bassetts range. The “Set the juice loose” campaign is launching today and is running across outdoor sites and digital platforms. The company said the campaign will help to reassert the brand and “remind customers of the Maynards Bassetts’ heritage of bringing high quality, delicious sweets.
TalkingRetail
SEPTEMBER 7, 2020
Peanut butter brand Whole Earth is rolling out its “One Jar, Endless Possibilities” campaign across video-on-demand channels, in a move designed to promote the brand’s “versatility as a healthy snack or breakfast option”. The “One Jar, Endless Possibilities” campaign is launching this week and will run until 21 October across ITV Player, All4 and Sky.
TalkingRetail
SEPTEMBER 7, 2020
The Jack’s value food range is being made available by Booker to Budgen and Londis retailers – as Tesco extends distribution of the brand across its business empire. The launch of the range from the end of September follows last week’s debut of Jack’s in One Stop convenience outlets which is also owned by Tesco.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TalkingRetail
SEPTEMBER 7, 2020
Instant snack brand Naked is set to add a hob format to its noodle portfolio, in a move designed to “inject much needed excitement into a category dominated by ‘bog standard’ flavours without compromising on convenience or health”. Five-Minute Noodles will be available from 17 September in a Thai Sweet Chilli flavour, retailing at £1.
TalkingRetail
SEPTEMBER 7, 2020
PayPoint is expanding its retail offer by linking up with a company that provides a simple and secure way of paying for products and services online. Its partnership with Neosurf means visitors to PayPoint outlets will be able to purchase pre-paid pincodes for use across 20,000 websites. Consumers can buy Neosurf eVouchers which are printed.
TalkingRetail
SEPTEMBER 7, 2020
Central England Co-op is jumping the gun for the Christmas season with items such as mince pies and festive puddings about to go on sale. The retailer claims it is meeting customer demand for the early release and will have them on-shelf on Wednesday (9 September) instead of the end of the month as normally.
TalkingRetail
SEPTEMBER 7, 2020
Retailers are counting the cost of lost newspaper sales – following a blockade of printing plants by climate activists which prevented the delivery of an estimated 1.5 million copies on Saturday. The actions of Extinction Rebellion (XR) were condemned by the Federation of Independent Retailers (NFRN), prime minister Boris Johnson and home secretary Priti Patel.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TalkingRetail
SEPTEMBER 7, 2020
Children ate more healthily during lockdown but parents are now worried their diet will worsen when they return to school, according to new research. More than half (57%) of parents believe their children had a more healthy diet when they were kept at home, a survey conducted on behalf of Hovis shows. However, with the.
TalkingRetail
SEPTEMBER 7, 2020
Children ate more healthily during lockdown but parents are now worried their diet will worsen when they return to school, according to new research. More than half (57%) of parents believe their children had a more healthy diet when they were kept at home, a survey conducted on behalf of Hovis shows. However, with the.
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