Tue.Oct 20, 2020

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Predictions 2021: Customer Insights Practices Continue To Evolve

Forrester eCommerce

Firms have gotten better at acting on customer insights. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Something new and different. Learn why in our customer insights predictions for 2021.

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10 Email Marketing Tips To Optimize Your Strategy

Groove

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. In additional to following email marketing best practices , try implementing these 10 email marketing tips to grow your contact list, engage with your audience and improve campaign performance: Build your em

Marketing 363
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Four Critical Planning Considerations For Sales Enablement Leaders In 2021

Forrester eCommerce

Sales enablement leaders should be prepared to optimize and expand the all-virtual environment in 2021. Annual planning — for resources, personnel, and programs — will be particularly difficult as enablement leaders solve for the current environment but also anticipate what comes next. Improve your odds for success with the four following suggestions.

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Stein Mart Hires Hilco Streambank to Sell Off its IP

Retail TouchPoints

Off-price retailer Stein Mart , which filed for bankruptcy in August , has hired Hilco Streambank to put the brand’s intellectual property (IP) up for sale. Hilco Streambank will receive a percentage of the proceeds from a potential sale. Depending on who purchases the IP, a sale may allow Stein Mart to come back to life via ecommerce or even brick-and-mortar stores, following the same path as once-defunct retailers Toys ‘R’ Us and Charming Charlie , among others.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Predictions 2021: Digital Goes Mainstream As The New Normal Sets In For Healthcare

Forrester eCommerce

The forced digital transformation of 2020 was just the beginning for the healthcare industry. In 2021, transformation — and not just digital — will continue on a grander scale.

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Best HR Outsourcing Services

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. HR is confusing. And the legal ramifications of doing something wrong… are huge. There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone.

More Trending

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Analytics Consulting

Kissmetrics

Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Once you’re setup, you’ll have everything you need to analyze your performance data properly. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. They’re not getting the kind of value they need.

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Predictions 2021: Retailers, Brand Manufacturers, And Mall Operators

Forrester eCommerce

In the wake of the pandemic's deluge of disruption, retailers, brand manufacturers, and ecosystem players such as mall operators are entirely rethinking their businesses, heralding much change ahead. Read what we predict for retail in 2021.

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David’s Bridal Buys Online Resource Rustic Wedding Chic

Retail TouchPoints

David’s Bridal has acquired online wedding resource Rustic Wedding Chic. Maggie Lord, the founder of Rustic Wedding Chic, will join David’s Bridal to lead strategic partnerships, reporting to Chief Marketing and IT Officer Kelly Cook. Earlier this year, David’s Bridal launched a suite of digital planning tools including the Wedding Checklist, a personalized, customizable Wedding Website, and the Vision Board.

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Nisa launches Express format for smaller stores

TalkingRetail

Nisa has unveiled its new Nisa Express format aimed at stores up to 1,000sq ft. The new format was launched at the wholesaler’s 2020 Nisa Expo, which is taking place online today and tomorrow after the group’s usual trade show at Stoneleigh in Warwickshire was cancelled earlier this year due to the pandemic. There are.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Australian Solution Provider Raises $7.5 Million for Product Recognition Software

Retail TouchPoints

Tiliter , maker of a solution designed to recognize products without scanning barcodes, raised $7.5 million in a funding round led by Investec Emerging Companies. The proceeds will be used to accelerate Tiliter’s expansion across Europe and the U.S. The solution provider, which specializes in the use of AI, is currently focused on serving the supermarket vertical with a camera-and-software system that can automatically identify items such as fresh produce without the need for packaging or price

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eCommerce Referral Marketing: How Can it Boost Your Sales

MakeWebBetter

Buyers love to talk about their shopping experience. They talk about the products, the cost, their excitement in using the product, and probably about the BRAND they have bought from. And, that’s what opens up the possibility of eCommerce referral marketing! The concept of referral marketing isn’t anything new. But, what makes referral marketing so […].

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The Logistical Nightmare Before Christmas: How to Avoid it

Retail TouchPoints

The 2020 holiday shopping season is anticipated to be remarkably different than any in recent years, especially when it comes to where people are expected to shop — online. With this in mind, delivery, logistics and distribution of inventory need to be top of mind for retailers. If current supply chain trends continue, Salesforce has forecasted that 700 million holiday gifts will likely not arrive on time this year.

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Nisa boss Ken Towle says group in ‘good shape’ as Covid shakes up convenience

TalkingRetail

Nisa has emerged strongly from the early phases of the coronavirus pandemic and is well-placed to capitalise on the changing shopper habits that have emerged out of lockdown, according to boss Ken Towle. Speaking as Nisa launched its virtual Nisa Expo 2020 for retailers and suppliers, Towle told TalkingRetail.com: “The year 2020 has involved a.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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RIC20 Recap: Speakers Provide Answers to Five Pressing Questions

Retail TouchPoints

Everyone in retail has Big Questions : What will this holiday season be like? Will the coronavirus surge in the cold weather, and will that force stores to close again? How long will it take to administer a vaccine once it’s approved? How will the election affect the country’s mood and its economy? How many other retailers will go bankrupt — and will one of them be mine?

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MPs and trade body voice health concerns after study shows first decline in vaping

TalkingRetail

MPs and an industry association have voiced concerns about the first decline in vaping and its possible impact on public health. It follows the recent publication of a study by Action on Smoking and Health (Ash) which showed that for the first time, e-cigarette use had declined year-on-year, from 7.1% to 6.3% of the adult.

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The Ultimate CVO Guide – Customer Value Optimization Part 1

Omniconvert

What is Customer Value Optimization Customer Value Optimization is the process of improving Customer Lifetime Value through Customer Experience, Acquisition. The post The Ultimate CVO Guide – Customer Value Optimization Part 1 appeared first on ECOMMERCE GROWTH Blog.

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Google expands visual search in latest shopping push

RetailDive

The features are another sign of how the search giant wants to become a destination for consumers amid growing competition from Amazon.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Jam Shed gears up for Christmas with mulled wine recipe tags

TalkingRetail

Wine brand Jam Shed is bringing back its mulled wine recipe neck tags for Christmas, following last year’s “huge success”. The neck tags will be supported by in-store advertising and digital activity, including online recipe videos to follow at home. The brand said the Christmas period is incredibly valuable to wine sales, with 27% of.

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Tech startup AiFi raises more capital to advance cashierless retail

RetailDive

The latest funding round pushes the company's total raised to $30 million at a time when contactless shopping is in higher demand from COVID-19.

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Biggest MADL charity giveaway is launched at virtual Nisa Expo with £150,000 on offer

TalkingRetail

Nisa’s charity has today launched its biggest round of funding giveaways – with retailers being asked to nominate local good causes that need financial help. The new Heart of the Community Awards, unveiled today at the virtual Nisa Expo, will encourage retailers to put forward a local project to receive a donation of up to.

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Tune in to the Latest Episode of the Pressing Matters Podcast to Learn About our Senior Web Developer’s WordPress Journey

FastSpring

Our affinity for the WordPress community as a full-service ecommerce partner has led us to build a great relationship with the duo behind Pressing Matters, a podcast for WordPress developers and business owners. Hosted by Jack McConnell and Iain Poulson, Pressing Matters focuses on talking about what matters most to the WordPress community from new product releases, helpful plugins, security updates, and more.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Trends Analysis: What Are We Learning From the Facebook Ads Boycott?

ESW

On June 17, 2020, a coalition of civil rights organizations, including the NAACP, the Anti-Defamation League and Color of Change, launched the #StopHateForProfit campaign. More than 1200 businesses and nonprofits stopped advertising on Facebook during July in a Facebook Ads boycott. They demanded the platform take responsibility for and action against hate speech prevalent on the site.

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How to Drive D2C Revenue With a PIM System | Salsify

Salsify

Top-performing brands understand the benefits of having a direct-to-consumer (D2C) website. As markets continue to shift — and buyers continue to demand engaging content experiences — brands must have the ability to move quickly and efficiently to keep up.

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How do you find your value shoppers?

Omniconvert

There are many approaches to segmenting your customers. You can carry out a benefit segmentation to understand the underlying reasons. The post How do you find your value shoppers? appeared first on ECOMMERCE GROWTH Blog.

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Target gives frontline workers $70M in bonuses ahead of holidays

RetailDive

The retailer is paying $200 to employees as they face an unprecedented and likely stressful shopping season haunted by the coronavirus pandemic.

Retail 101
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Cashfree payments set to drive small business recovery in the retail sector, Tyl by NatWest data reveals

Retail Technology Review

More than a quarter, (24%) of British SME retailers have reported that all payments made to their business are already contactless as the sector adjusts to the rapid increase in e-commerce and online transactions, accelerated by the pandemic.

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Nisa boasts ‘strong’ store recruitment despite pandemic

TalkingRetail

Symbol group Nisa claims to have recruited almost 500 stores this year, despite the uncertainty around Covid-19 and economic recession. The figure compares with just under 550 stores recruited during 2019. Lockdown measures meant Nisa’s recruitment team had to adopt a virtual recruitment and induction process rather than the usual face-to-face meetings.

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Marketing and staying agile during COVID and Election Season

Liveintent

In our eighteenth episode of Real Time Banter, Maya Warburg from Ad Council joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss marketing and staying agile during COVID and Election Season. Watch to hear insights on: How the Ad Council is shifting its strategy during COVID and the upcoming election How email ad inventory plays a key role in the Ad Council’s marketing mix Advice for marketers on being agile and lessons learned from 2020.

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Häagen-Dazs rolls out luxury chocolate nut ice-cream range

TalkingRetail

Häagen-Dazs has launched a chocolate nut range ahead of Christmas, in a move designed to “tap into the sharing at home occasion”. Häagen-Dazs Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelised Almond are available in 460ml tubs and retail at £4.80. The brand said shoppers have an increased desire for chocolate indulgence, with 89%.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.