Thu.Sep 24, 2020

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Apply Six Reporting Dimensions to Show More Account-Based Marketing Value

Forrester eCommerce

Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.

Marketing 433
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Klaviyo Integrations: What Can I Integrate Klaviyo With?

Groove

Creating an optimized email marketing strategy is key to engaging new and existing customers. Email and SMS help businesses reach more customers, converse with them on a personal level and customize the shopping experience to cater to their interests. Automate your email and SMS campaigns by leveraging an automation tool, like Klaviyo , to increase efficiency and create a more personalized customer experience.

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Innovators‘ 101: Which Ideas To Realize And Why

Forrester eCommerce

Frequently, innovators are asking me which ideas to prioritize and why. Here are some early steps you can take to ensure success in your innovation endeavors: Focus on those ideas first that can solve a real business problem. Of course there is value in having gathered a bunch of creative people who love experimenting with […].

Customer 297
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Party City Plans Just 25 Halloween Pop-Ups For 2020

Retail TouchPoints

Party City is hiring 20,000 temporary workers for the holiday season — 80% of its 25,000 seasonal hires in 2019 — even though the retailer is drastically reducing the number of Halloween City pop-up stores it will open this year. While Party City operated approximately 275 temporary Halloween locations last year, it plans only about 25 this year. However, the scale of Party City’s seasonal hiring indicates the Halloween holiday will take center stage in its approximately 850 owned and franchised

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Our Newest Round Of ZTX Evaluations Is Out

Forrester eCommerce

Today, we published our newest round of evaluations for the Zero Trust eXtended (ZTX) ecosystem, The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q3 2020. When we embarked on this journey, Research Associate, Alexis Bouffard, and I started with roughly 130 potential vendors. We narrowed that down to 38 vendors for the Now Tech: […].

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Commerce Signals Releases Solution To Monitor Consumer Spending By Retailer

Retail TouchPoints

Commerce Signals , a source for consumer spending insights, has launched the Commerce Signals Merchant Tracker, a solution that can help businesses understand where consumers are spending and how their own sales compare to other merchants. The tool can benchmark sales and market share versus other named merchants at a county level, and break out spending trends between online and in-store sales.

Consumer 252

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BigCommerce Named a Leader Among B2C Ecommerce Platforms in IDC MarketScape Report

BigCommerce

The 2020 IDC MarketScape Report names BigCommerce a leader among B2C ecommerce platforms.

B2C 334
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Add A New Payment Option To Drive E-commerce: A Business Case

Forrester eCommerce

Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.

eCommerce 305
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Report: Prime Day 2020 To Be Held October 13-14

Retail TouchPoints

Prime Day 2020 is reportedly scheduled for Oct. 13 and 14, according to an internal Amazon email seen by The Verge. The publication also reportedly saw a separate email informing Amazon warehouse workers that no vacation requestions would be accepted between Oct. 13 and Oct. 20, suggesting that the e-Commerce giant is preparing for a massive sales spike.

eCommerce 244
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The Show Must Go On For Portfolio Marketers In 2021

Forrester eCommerce

Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that buyers are kept top of mind.

Marketing 189
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Revuze Uses AI To Offer Faster Insights Than Traditional Focus Groups

Retail TouchPoints

Revuze , a marketing, business development, product management and enterprise solutions provider, offers Revuze Explorer, a tool that can help retailers discover consumer insights faster. The tool utilizes AI to extract consumer insights without requiring a human touch, and is designed to eliminate bias and shorten the waiting time associated with customer surveys and focus groups.

eCommerce 208
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The 10 Best Adwords Companies of 2020

Kissmetrics

Research shows Google Ads produces 3.5 billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. If you’re in this position, it’s probably best to outsource your AdWords management.

PPC 206
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PayPal Reviews (Sep 2020): Is PayPal the Right Payment Platform For You?

Ecommerce Platforms

It seems like everyone has a PayPal account, but most people think of it as a way to transfer money or even use as a digital wallet. You'd be silly to completely forget about PayPal for business purposes, because it has always been, and continues to be, one of the the sleekest options out there. However, in these PayPal reviews we're going to take a look at what PayPal has to offer for business credit card processing.

PayPal 197
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Best Ecommerce Shipping Supplies

ecomdash

Proper packaging is vital to a successful ecommerce business. Learn to ship your products the right way with these tips. The post Best Ecommerce Shipping Supplies appeared first on Ecomdash.

Shipping 141
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Co-op unveils latest franchisee

TalkingRetail

Gather & Gather, part of catering and hospitality company CH&CO, has opened its first retail shop as a Co-op franchisee at Oxford Brookes University. The Headington Campus Co-op be one of the largest Co-op’s stores at a UK university, providing 21 new job opportunities for hospitality workers that have lost their jobs as a result.

Retail 133
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Neiman Marcus Group plans store layoffs in pivot to e-commerce

RetailDive

The changes are "substantial," according to WWD, which first reported the news. And they represent further erosion of the department store sector.

eCommerce 127
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Security system upgrade helps retailers see beyond the mask

TalkingRetail

The Face Recognition Company (FRC) has updated its multi-camera face-recognition security system to provide alerts when unmasked individuals enter environments that require face coverings. In addition, the system can now process partial face information to identify flagged individuals wearing face coverings. The FRC system identifies and alerts about individuals on a watchlist – suspected shoplifters, for.

Retail 124
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The Backroom: Walmart+ vs. Amazon Prime

RetailDive

Why did the retail giant launch a membership service, and can it compete with Prime? Senior Reporters Daphne Howland and Ben Unglesbee break it down.

Retail 116
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Backroom staff don’t need to wear facemasks, government confirms

TalkingRetail

Retail staff in England will not be required to wear face coverings when working in the backroom under new rules which come into force today. The ACS tweeted: “The legislation has now been published, and states that it only applies in public-facing areas such as the shop floor.” However, the ACS is still awaiting additional.

Retail 123
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Walmart hiring 20K in e-commerce ops for the holidays

RetailDive

The retailer is gearing up for an online-heavy season as it also boosts categories in demand amid the pandemic.

eCommerce 125
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JTI campaigns tackle cigarette butt litter problem

TalkingRetail

Japan Tobacco International (JTI) has launched two new schemes designed to change consumer behaviour around cigarette butt littering. The #IGiveAButt campaign and a partnership with Keep Wales Tidy aim to encourage adult smokers to take more responsibility when it comes to discarding their cigarette butts. As part of the #IGiveAButt campaign, JTI is providing a.

Consumer 119
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8 On-Site Strategies To Grow Your Email List

UpSellIt

Why is it Important to Grow Your List? In ecommerce, we talk a lot about how to grow your email list. It’s possible you’ve wondered at some point: “Is my email list really that important?” . “Shouldn’t I be focusing on conversions instead of leads?”. Although generating conversions will always be your main goal, leads pave the way for conversions and ensure that users who may not buy at first can be converted later.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Covid-19 a bigger flashpoint for abuse of shopworkers than shoplifting and age ID, survey finds

TalkingRetail

Enforcing social distancing measures and the wearing of face coverings are now the biggest triggers for abuse of shopworkers, new research reveals. An online survey of 2,232 shopworkers, carried out by retail trade union Usdaw, found the main triggers for abuse during the Coronavirus pandemic were: enforcing social distancing (68%), queueing to get in store.

Retail 114
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Top 3 Considerations for 2020 Holiday Ecommerce

ROI Revolution

Published September 24, 2020. The 2020 holiday ecommerce shopping season will be unlike any other. From Cyber 5’s proximity to Prime Day to consumers’ overall massive shift toward online shopping, many new factors are at play that weren’t a concern for brands last year and couldn’t have been predicted for this year. Let’s dive into the top three factors that will make the hustle and bustle of this year’s shopping season a little more hectic than in years past.

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UK convenience sector receives £3.8bn boost from coronavirus 

TalkingRetail

The convenience retail market is set to grow by +9.2% or £3.8bn in 2020, due to the impact of the coronavirus pandemic, new research reveals. The UK Convenience Market Report Update 2020 from Lumina Intelligence shows that while all convenience channels are forecast to grow in 2020, co-operatives, symbol groups and unaffiliated independents are set.

Channel 111
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Single customer view

Omniconvert

Take any business open today, analyze it and you’ll realize that there’s one thing that’s more important to it than. The post Single customer view appeared first on ECOMMERCE GROWTH Blog.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Euro Garages makes multi-million pound investment in Northumberland

TalkingRetail

Euro Garages is to invest £4m in a new forecourt in Ashwood Business Park in Northumberland. The company plans to build an 8,000sq ft facility on the site in South East Northumberland, which will include a petrol filling station, convenience store, and drive-through Starbucks outlet. It will create 50 full and part-time jobs, with a.

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Revenue vs. Income: A Guide For Your Business

FastSpring

Revenue vs. profit vs. income: The terms may seem synonymous and are sometimes even used interchangeably, but they tell different stories about a company. Revenue growth suggests an expanding business and in-demand product, but whether there is any financial gain for the business is determined by the income. As such, understanding the difference between revenue and income is essential for any enterprise’s longevity.

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Nisa launches new horticulture pre-sell event

TalkingRetail

Nisa has launched its latest horticulture pre-sell event, which covers Mother’s Day and Easter. The symbol group’s Mother’s day range – which includes 29 Co-op branded flower products offering bouquets, plants, and a gift bag containing a plant and a mini bottle of prosecco – is available for partners to order on a pre-sell basis.

Events 89
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A Consumer Brand Manufacturer Shares Its Secret to Increasing Amazon Advertising Revenue by 67%

ChannelAdvisor

The following case study features an established global brand that turned to ChannelAdvisor to help boost revenue through its Amazon Advertising strategy. COMPANY OVERVIEW. From denim to face masks, these and other popular products are at the helm of this consumer brand manufacturer’s success. One of the reasons for this success? Amazon Advertising.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.