Forrester eCommerce
MARCH 26, 2021
During the last 12 months, we’ve talked to many inventive people across companies who are working hard to keep the motivation of their colleagues and teammates high while everybody has to work from home and nobody can hit the office or the innovation lab to collaborate on innovations. Here are some of the top tips […].
Optimizely
MARCH 26, 2021
Easter is just around the corner, and while we all may still be discouraged from holding large gatherings during the gradual rollout of the COVID-19 vaccine, you may want to tone down the Easter feast this year and opt for a simpler, albeit savory alternative. And I have just the thing that will always be a huge hit. The Charcuterie Trend. Charcuterie boards!
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Forrester eCommerce
MARCH 26, 2021
Every month, we estimate how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating numerous metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. This month, we added a new variable to our retail […].
Kissmetrics
MARCH 26, 2021
It’s a pay-to-play world. From social media to Google Ads , companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC).
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MARCH 26, 2021
Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.
Retail TouchPoints
MARCH 26, 2021
The fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.
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Kissmetrics
MARCH 26, 2021
Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. We’ll also dive into some of the best practices to keep in mind when running your contests.
Retail TouchPoints
MARCH 26, 2021
JCPenney parent company Simon Property Group has entered a deal with Authentic Brands Group (ABG) to add products from some of the company’s recent acquisitions, including Forever 21 and Juicy Couture , to JCPenney’s merchandise assortment, according to CNBC. The move, which will include products sold both in-store and online, is part of an effort to rebuild JCPenney in 2021 as the basis for returning to solid growth in 2022.
Kissmetrics
MARCH 26, 2021
What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence.
Retail TouchPoints
MARCH 26, 2021
Gap is selling the upscale children’s brand it acquired just two years ago, Janie and Jack , to investment firm Go Global Retail. Gap acquired Janie and Jack for $35 million when previous owner Gymboree went bankrupt in 2019. The children’s brand currently has more than 115 retail stores in the U.S. and an ecommerce business, which Go Global plans to grow with strategic investments in digital capabilities including AI and predictive analytics.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omniconvert
MARCH 26, 2021
Can automation deliver a consistent customer experience? Here are the top three ways how experience automation can deliver excellent customer experience. The post How Automation Can Deliver Consistent Customer Experience appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
MARCH 26, 2021
Tommy Hilfiger has appointed Alegra O’Hare as Chief Marketing Officer of Tommy Hilfiger Global, effective April 12, 2021. In this role, O’Hare will develop and execute global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers. “Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger,” said Avery Baker, President and Chief Brand Officer of Tommy Hilfiger Global in a statement.
RetailDive
MARCH 26, 2021
After the wind down of nine wholesale accounts last August, the retailer has notified seven others of closure, according to Williams Trading.
Retail TouchPoints
MARCH 26, 2021
Erik’s Bike Shop , which operates 30 brick-and-mortar stores in seven Midwest states, was considered an essential retailer during the height of the COVID pandemic, but it still faced a significant problem: shoppers didn’t want to come in and browse. Even though stores could remain open, and Erik’s took safety seriously with reduced hours at some locations and social distancing procedures, the pandemic still presented significant challenges for a retailer focused on large, expensive and fit-centr
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailDive
MARCH 26, 2021
The retailer raised its first quarter forecast on "unusual shifts in consumer spending patterns" that are lifting Victoria's Secret and Bath & Body Works.
Retail TouchPoints
MARCH 26, 2021
Italian luxury brand Salvatore Ferragamo has partnered with Medallia to improve the customer experience across its international network of ecommerce sitesand 654 physical stores. Ferragamo has deployed Medallia’s SaaS platform, the Medallia Experience Cloud, which captures experience signals across various touch points in the consumer journey — including in-person interactions, on calls, over digital channels such as social media and IoT interactions — and then applies AI technology to unveil p
RetailDive
MARCH 26, 2021
Former Gap CEO Art Peck touted the 2019 acquisition as a great deal with a lot of growth potential, and that's how new owner Go Global sees it too.
Fabric Blog
MARCH 26, 2021
A Product Information Management (PIM) platform is designed to collect and manage product information which is an integral part of any standard e-commerce operation. It acts as a central repository to manage and store all your product data. Another responsibility of a good PIM platform is enriching product data and distributing it through appropriate sales channels.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
MARCH 26, 2021
Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.
Fabric Blog
MARCH 26, 2021
Consumer technology is evolving rapidly, and customer expectations are changing with it. E-commerce brands must now create seamless and consistent shopping experiences across multiple touchpoints, all while handling in-house operations and navigating an increasingly competitive market. Doing so at scale is difficult when brands don’t have the right tools or organizational structure in place.
RetailDive
MARCH 26, 2021
Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.
TalkingRetail
MARCH 26, 2021
Nisa Retail has today (26 March) unveiled a £2m investment in price reductions. The symbol group told its partner Nisa Live event that the move will see many items reduced in price on branded, as well as Co-op own-brand products, as part of its Fresh Thinking proposition to help partners meet changing shopper habits. The. This story continues at Nisa makes changes to drive growth for partners.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
MARCH 26, 2021
Missing the bar ambiance? Say no more: The beverage company launched a limited line of bar-scented candles.
Omniconvert
MARCH 26, 2021
This episode was an interview with 2 great entrepreneurial minds, Alina Cazacu and Cristi Movila, talking about eCommerce success and how to achieve it. The post Going Full Ecommerce – from scratch. The Alina Cazacu story appeared first on Omniconvert Ecommerce Growth Blog.
TalkingRetail
MARCH 26, 2021
Appleby Westward, the regional distribution company for Spar in the south west, has completed a £100,000 makeover of its store in North Hill, Plymouth. The store offers a selection of freshly-baked pies and pasties throughout the day, fresh baguettes made each morning, Costa Express coffee and hot chocolate, fresh chilled fruit and vegetables, and a.
Omniconvert
MARCH 26, 2021
Here’s how you can efficiently grow your business in 2021 and set it up for amazing success in the years to come by focusing on customer retention. The post How to ensure customer retention for your eCommerce business in 2021 and beyond appeared first on Omniconvert Ecommerce Growth Blog.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
TalkingRetail
MARCH 26, 2021
Unitas Wholesale has appointed Mark Aylwin as non-executive chairman. The wholesaler says Aylwin will bring a “new perspective to the business” having been in the food and drink industry for more than 35 years, after spending time at Booker Group, Blueheath, Conviviality, Matthew Clark, Musgrave Retail, and Safeway. Earlier this year, Unitas’ board agreed to.
RetailWire
MARCH 26, 2021
The federal government pays CVS, Rite Aid, Walgreens, Walmart and other pharmacies $40 for each COVID-19 vaccine they administer, and the retailers do not have to pay for the inventory. CVS is expecting to reap profits between $400 million and $500 million this year for vaccines and testing done for the virus.
TalkingRetail
MARCH 26, 2021
A Bestway Wholesale study has shown convenience retailers can stock and sell healthy products and grow their business. The Bestway Good Food Wholesale Initiative, launched in partnership with charity Impact on Urban Health and undertaken by consultancy Rice Marketing, sits alongside the government’s current health agenda that aims to reduce childhood obesity.
PERQ
MARCH 26, 2021
Package handling for multifamily and apartment communities isn’t new yet all of the solutions that we have seem to cause unforeseen problems. In the second quarter of 2020, UPS delivered over 21 million packages. That’s only one quarter and one mail carrier. With more people working/learning from home, online shopping and online deliveries have gone up.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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