Mon.Sep 20, 2021

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How to Create Stellar Niche Paid Ad Campaigns

Kissmetrics

Use these options to set targeting settings based on your buyer persona, as discussed in the first section of this article. For example, Facebook offers pretty robust options for targetin g your campaign to a very niche group of people. Instagram, Reddit, Google Ads , and others have similar targeting options. Target High-Intent Keywords.

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Barnes & Noble gets a boost as consumers buy printed books

RetailWire

Barnes & Noble has reported double-digit sales growth this year compared to 2019 and seen customers returning to its stores on Friday and Saturday nights to look for something to read.

Books 75
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CVS puts help wanted signs out for 25K workers

RetailWire

CVS Health is looking to hire 25,000 clinical and retail workers to help it meet the growing demand for COVID-19 vaccinations and tests as well as an expected increase in flu cases during the fall and winter months.

Retail 59
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Childcare issues complicate parents returning to work

RetailWire

The number of people employed in childcare has fallen by more than 126,000 positions as those working in the industry go looking for better paying jobs. The lack of workers has meant that fewer daycare and after-school programs are being offered and that is keeping parents, predominantly women, from returning to work themselves.

Article 52
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Customer is always right mantra has led to associate abuse

RetailWire

Retail store associates have suffered verbal and physical abuse in recent years and some of that bad behavior on the part of customers can be attributed to the adage that “the customer is always right,” even when they are wrong.

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How to Optimize Your Website For Free

Kissmetrics

You can search competitors based on your niche to see what they’re already ranking for on Google and then include those keywords on your site and in your blog articles. We created Ubersuggest (a free keyword research tool) for beginners with a low budget just like you.

SEO 299
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American Dream’s luxury wing vision begins to take shape

RetailWire

The American Dream mega-mall in New Jersey has cut the ribbon on The Avenue, a wing dedicated to luxury goods. Saks Fifth Avenue, which serves as the anchor, is joined by Dolce & Gabbana, Hermes Johnny Was, Mulberry and Carpaccio, a fine-dining restaurant.

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