Forrester eCommerce
JULY 12, 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […].
RTP blog
JULY 12, 2018
By Maricha Ellis, Stericycle Environmental Solutions The devastating destruction from Hurricanes Harvey, Irma and Maria in 2017 wreaked havoc on retailers — and everything else — in their path. But cleaning up the damage caused by a severe storm isn’t as simple as hauling dumpsters out to your retail location and throwing all of the waste into it. With last year’s hurricane season being the most expensive in U.S. history, it is more important than ever for retailers to be prepared for natural di
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Forrester eCommerce
JULY 12, 2018
Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and Tencent continue to capture the customer attention. Yet, the example of Telefónica indicates that traditional firms can effectively tackle digital transformation.
Fastr
JULY 12, 2018
Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
TradeGecko
JULY 12, 2018
The B2B market is huge. The eCommerce industry is huge. B2B eCommerce is also becoming.huge! (Can someone find us a thesaurus?) So, why aren’t you taking your wholesale business online yet?
Ecommerce Platforms
JULY 12, 2018
In any thriving economy one feature you’ll inevitably encounter are fair and open, but still competitive, marketplaces. However, in today’s ecommerce environments some feel that competitiveness has been stifled, and that markets are unfair and unhealthy from an economic standpoint. Where ecommerce is concerned, in most cases the only winner is the marketplace owner.
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FastSpring
JULY 12, 2018
Whether you’re selling enterprise software, virtual goods or subscription services, your growth strategy is most likely always on your mind. And with Forrester estimating that cross-border shopping will make up 20 percent of ecommerce in 2022, with sales reaching $627 billion—part of that growth plan should include expanding your global footprint.
Salsify
JULY 12, 2018
To increase sales and grow market share on the digital shelf, winning brands focus on building a closed-loop capability for continuously optimizing the performance of their product experiences online. Take the example of ShurTech LLC, the makers of Duck® Tape, who leveraged the power of Product Experience Management to help them improve sales rank by 15% on Amazon in 4 months.
ecomdash
JULY 12, 2018
Nowadays, the internet is the primary channel through which customers carry out transactions regarding a wide variety of goods and services. Due to the sensitive customer data that is involved in every online credit card transaction, a set of safety requirements for protecting consumer data was developed by credit card companies. These requirements, referred to as PCI DSS (Payment Credit Industry Data Security Standard), define standards of data protection and security procedures that govern onl
Klaviyo
JULY 12, 2018
The post How to Analyze & Optimize Your Email Automation appeared first on Klaviyo.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kibo
JULY 12, 2018
Amazon.com’s Prime Day is now widely recognized as both a threat and a […]. The post To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance appeared first on The Omni Channel.
Lemonstand
JULY 12, 2018
What is influencer marketing ? The search term: “Influencer Marketing” has skyrocketed in the last five years. Influencer Marketing surged between 2015 and 2018. It was originally practiced by independent e-commerce brands, it has now emerged as a marketing staple for brands big and small. Influencers exist on social media platforms such as Instagram, Facebook and Twitter.
OrderDynamics
JULY 12, 2018
Fundamentals of Retail Millennial Shoppers. As a retailer, if you’re not concerned with retail millennial shoppers’ wants and needs, you’re already behind. Millennials aren’t the young generation they used to be. They are now aged between their 20’s to mid 30’s and account for 28% of all daily per-person purchasing. And yes, catering to them will be fundamental to succeeding in the retail industry for years to come.
Smile.io
JULY 12, 2018
Whether you know it or not, switching barriers play a role in every buying decision you make. From the car you drive to the phone you use, switching barriers are built into our purchases to maintain our loyalty to brands. So how can you incorporate these powerful tools into your own business?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Powerinbox
JULY 12, 2018
Being a publisher is not easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance is challenging and likely the number one priority when formulating an ad-based revenue strategy. You can’t live off content alone but then again, no one makes money from pumping ads all over the place. To maintain reader engagement, choosing the best of both worlds is critical.
Weebly
JULY 12, 2018
For Blair Lauren Brown , jewelry making is more than just a passion, it's part of her family's legacy. As a fourth-generation Alaskan artisan, Brown is proud to keep up the traditions of her family, including sourcing her gold from the same mines that her family has used for decades. But as a talented and creative artist in her own right, she's also bringing fresh perspectives to her design work and making sure that every piece she creates has its own unique story.
Powerinbox
JULY 12, 2018
Being a publisher is not easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance is challenging and likely the number one priority when formulating an ad-based revenue strategy. You can’t live off content alone but then again, no one makes money from pumping ads all over the place. To maintain reader engagement, choosing the best of both worlds is critical.
ItemMaster
JULY 12, 2018
Good things don’t always come to those who wait. Retail brands trying to survive in the fast-paced world of consumer-packaged goods (CPG) should ignore traditional wisdom and focus on taking the initiative. Speed-to-market strategy execution is, in fact, critical to thriving and expanding earnings. According to a well-known 2008 study, retailers that introduce products to market at twice the average speed sell 63% more product over the first two years than retailers with below-average speed to m
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Heartland
JULY 12, 2018
One store, forty stores. Luxury apparel, pet supplies. 30 SKUs, 3000 SKUs. No matter your store's size, location, structure or vertical: metrics MATTER. Join us this month for a free Retail Metrics Webinar - cohosted by industry expert Paul Erickson of Management One - and learn why analytics are critical to your retail business's success.
Inflow Insights
JULY 12, 2018
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [ 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ]. [ 2018 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].
Optimizely
JULY 12, 2018
It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds. Somewhere in the middle was last month’s announcement that Facebook was cracking down on ads from ecommerce sites with poor reviews (or, as they framed it, “improving customer service from advertisers”). .
Liveintent
JULY 12, 2018
Now that sites like Shopify and WooCommerce make it easy to launch digital stores, small business is becoming a big deal online: Mary Meeker’s 2018 Internet Trends report pointed out that the world’s 600,000+ digital merchants are earning over $25B annually. But there’s a lot to learn between launching an online store and earning real sales.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Bamboo Rose
JULY 12, 2018
When President Trump entered office in 2016, retail supply chain professionals were optimistic about trade policies under the new administration. After two years, however, retailers show growing concerns after Trump imposed a series of aluminum and steel tariffs on China, and more recently, on Canada, Mexico, and the European Union. While the North American […].
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