Tue.May 18, 2021

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Are PWAs At An Inflection Point?

Forrester eCommerce

Progressive web apps (PWAs) have been around since the standard was created by Google in 2015. It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps. Apple’s notable reluctance to embrace PWA technology has kept […].

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Cannabis: The New Luxury Boutique

Retail TouchPoints

The days of poorly lit dispensaries with dusty shelves stocked with rolling papers, tie-dyed T-shirts and patchouli incense are over. The new 21st-century cannabis boutiques are taking a page from lifestyle aspirational brands, such as RH and Tiffany & Co. , with Instagram-worthy interiors that are driving up neighborhood property values and attracting luxury consumers.

Jewelry 299
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Planning Your Return To Office Requires Calculating Readiness

Forrester eCommerce

Discover key questions that need to be answered for a successful return to office plan and how to calculate your organization's return to office readiness.

Customer 440
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Baltic Telecom Company Trials Self-Service Store to Reach Small-Town Customers

Retail TouchPoints

Telia — a telecommunications company in the Nordic and Baltic states — is piloting a new self-service store model in Tartu, Estonia, as it looks for cost-effective ways to serve customers in regions where full-service offices aren’t in place. Developed in partnership with Estonian technology company Cleveron , the pilot will run through mid-August. Customers will be able to replace telecom devices such digital TV tuners, SIM cards and telephones, purchase new ones and pick up ordered goods at th

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Employee Experience Is A Business Imperative

Forrester eCommerce

European recovery from the pandemic depends on employee experience; yet, many leaders still underestimate the importance of culturally transforming their organization and embracing a new management approach. The firms that will succeed out of the crisis will be those that prioritize EX and embrace anywhere work.

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How to Grow a Successful CRO Program

Kissmetrics

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent , some of the highest performing websites online see conversion rates as high as 11 percent. This means top advertisers are outperforming competitors by more than double.

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Accenture Study: ‘Infrequent’ Ecommerce Shoppers Boosted Online Purchases 343% due to COVID

Retail TouchPoints

Jill Standish, Accenture. COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came from infrequent ecommerce users — those that had used online channels for less than 25% of their purchases prior to the pandemic. This group increased their online purchases by nearly 3.5X ( 343% ), according to a new global survey of more than 9,650 consumers in 19 countries conducted by

eCommerce 240
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Forrester’s US Retail Recovery Heat Map, May 2021 — Strides Toward Normalcy

Forrester eCommerce

In the US, the Centers for Disease Control and Prevention (CDC) reported that, between January 8 (the highest peak in the US) and May 12, the seven-day moving average of new cases decreased 85.8%. Vaccination rates are steadily increasing, and the CDC has relaxed mask guidance for vaccinated individuals. The US is finally entering a […].

Retail 285
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When to Target Low Search Volume Keywords

Kissmetrics

Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the line, at least that’s the standard belief. Do you think that’s true? There might be some truth to it, but there are many reasons to target low search volume keywords whether your site is brand-new or well-seasoned.

SEO 236
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US: Smartphone And Tablet Online Retail Forecast Update

Forrester eCommerce

What’s the outlook for specifically for smartphone and tablet online retail in Europe and the US? This 2-part blog post highlights what’s changed – and what’s ahead – for each region.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Bed Bath & Beyond Builds Out Finance Team with Hiring of Former Tiffany Exec

Retail TouchPoints

Bed Bath & Beyond has named John Barresi as SVP of Finance and Chief Accounting Officer, as the retailer continues to bolster its leadership team as part of its three-year transformation strategy. Barresi will join Bed Bath & Beyond on June 7, 2021, reporting directly to EVP and CFO Gustavo Arnal. In the newly created role, Barresi will be responsible for the development and execution of all corporate accounting and financial reporting functions.

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Forrester Decisions: A Future Fit Strategy For Tech Execs

Forrester eCommerce

Over the past few months, Forrester has been working closely with our clients to reimagine how our research can shorten the distance between bold vision and big business decisions. On May 3, we announced Forrester Decisions: a new approach and brand-new platform focusing our research, insights, and collaborative resources on helping you solve the most […].

Customer 285
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Walmart, Home Depot and Macy’s Report Strong Q1 Results as Retail Industry Turns Optimistic

Retail TouchPoints

Retailers across the spectrum posted exceptional results in the latest quarter as U.S. consumers continued shopping online at record levels, including preparing for the end of quarantine with more apparel purchases. Walmart ’s Q1 2022 revenue rose 2.7% to $138.3 billion , bolstered by continued digital and grocery growth; Home Depot ’s Q1 2021 sales surged 32.7% to $37.5 billion on the back of large basket sizes; and Macy’s turned a $103 million profit in Q1 2021 thanks to stimulus checks and th

Jewelry 207
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Creating Creativity: Proven, Practical Techniques

Forrester eCommerce

When I recently interviewed Bob Baxley (SVP of Design at ThoughtSpot) about design, for my research about creativity, he emphasized two great points: “Designers tend to get eaten alive by mechanical production questions like ‘we need a dialog box. Can you design one?’” “Magic happens when you get to third-order thinking like ‘why do we […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Best Small Business Software for 2021: A Round-Up

Ecommerce Platforms

Launching a website is just one of the many things small business owners and self-employed people need to do to run a successful online brand. This is why you'll likely integrate with a range of plugins. Not only to add extra functionality to your site but also to help you manage other aspects of your business – customer service, marketing, lead generation, etc.

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Europe-5: Smartphone And Tablet Online Retail Forecast Update

Forrester eCommerce

What’s the outlook for specifically for smartphone and tablet online retail in Europe and the US? This 2-part blog post highlights what’s changed – and what’s ahead – for each region.

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J.Crew Taps Former Supreme Designer as Creative Director

Retail TouchPoints

J.Crew Group has appointed Brendon Babenzien, Co-founder of Noah and former Design Director at Supreme , as Creative Director of J.Crew Men’s, effective immediately. His vision as Design Director at Supreme elevated the niche skatewear brand to the global stage. Babenzien will work alongside J.Crew Group CEO Libby Wadle to “redefine the brand, merging the vitality and creativity of today’s style subcultures with an innovative appreciation of classic menswear,” the company said in a r

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Salsify Acquires Alkemics

Salsify

Today we are incredibly excited to announce the acquisition of Alkemics and its Supplier Experience Management (SupplierXM) platform. Read the full press release.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Nine Tips to Create Recurring Revenue with Subscriptions

Retail TouchPoints

Some of the fastest-growing organizations today are turning to subscriptions to sell everything from food and wellness products to beauty and homecare. In fact, Gartner predicts that by 2023, 75% of DTC businesses will have a subscription offering. However, taking advantage of this growing market isn’t easy, with higher churn rates making it difficult for brands to cover acquisition costs and scale revenues.

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Retailing family revamps Coventry c-store

TalkingRetail

Brothers Ricky and Amrit Dougall have revamped their Coventry city centre store in response to changes in customer demand. The Nisa partners have introduced a raft of new services to their Millennium View store to appeal to the transitional demographic that make up a large proportion of the store’s customers, which and have seen immediate. This story continues at Retailing family revamps Coventry c-store.

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How Mystery Shoppers Can Complement Your Brokers and Field Teams

Wiser

As a brand, do you have a way to get your products into new stores? Do you know what your products look like inside existing locations? Have a way to measure how product placement affects the bottom line? If you can answer yes to any of these questions, you have existing relationships with brokers or field teams. Brokers and fields teams are two crucial components of any successful brand manufacturer.

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Pricewatch awards EPOS contract to Henderson Technology

TalkingRetail

Pricewatch, a 12-site forecourt network based in Sussex, has awarded a contract to Henderson Technology for its EDGEPoS platform. The contract will see the Henderson Technology EDGEPoS Head Office installed at Clayhill Service Station, Lewes, to allow full control of all 12 sites from this one central location. EDGEPoS covers the three main areas of.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Walmart maintains growth with online sales up 37%

RetailDive

After a "strong" first quarter, CEO Doug McMillon said the retailer expects "continued pent-up demand" throughout the year.

Retail 125
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JJ Whitley extends vodka range with new formats

TalkingRetail

JJ Whitley Vodka has added two new formats to its portfolio, in a move designed to enable retailers to tap into a wider range of missions. The new 350ml and 200ml bottle formats are available across all JJ Whitley’s products, including JJ Artisanal Russian Vodka and Raspberry Vodka. The sizes join existing 17.5ml, 50ml, 700ml. This story continues at JJ Whitley extends vodka range with new formats.

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The Ultimate Email Send Checklist for Your Next Marketing Campaign

Omnisend

Reading Time: 5 minutes. Email has been one of the top digital marketing channels for decades, and email conversion rates jumped higher than ever after the onset of the coronavirus pandemic. Of course, those trends only drive more and more marketers toward email. Unsurprisingly, the world population now sends hundreds of billions of emails every day, making this channel highly competitive.

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Pimm’s unveils new summer flavour

TalkingRetail

Pimm’s is set to launch a new aperitif and design for its Pimm’s No.1 bottle. Pimm’s Sundowner (700ml; £15) features raspberry and redcurrant flavours will be available from 24 May and the new design for Pimm’s No.1 will roll-out from June. These initiatives will be supported by a £1m “We Will Summer” campaign, which will. This story continues at Pimm’s unveils new summer flavour.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Costco strengthens position atop wholesale club sector

RetailDive

After seeing foot traffic decline last year, the company controlled 55.4% of visits to club retailers in March, according to Placer.ai.

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Wall’s adds new ice lollies to kid’s range

TalkingRetail

Unilever is expanding its Wall’s Responsibly Made For Kids ice-cream portfolio with a new ice lolly range. The Yummies range consists of Tropical and Berry flavours in packs of four, retailing at £3, and each stick contains 49 calories. The launch of Yummies follows a “strong year of growth” for Unilever in the ice cream. This story continues at Wall’s adds new ice lollies to kid’s range.

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Macy's credits speedy vaccinations, pandemic relief for Q1 rebound

RetailDive

People are buying apparel again — even dresses — after living in sweats during the pandemic, but a comparison to 2019 reveals a retailer in decline.

Apparel 111
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Dark Horse unveils digital campaign

TalkingRetail

Wine brand Dark Horse has kicked off its latest campaign to build on its current Pathfinders social media activity. The “Follow Your Own Path” campaign is running until July across TV, video-on-demand and the brand’s updated website. Running alongside the campaign, Dark Horse is also supporting independent retailers through the app *Shopt by offering them.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.