Wed.Nov 10, 2021

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What The US Infrastructure Bill Means To You

Forrester eCommerce

After months of negotiations in Congress, The Infrastructure Investment and Jobs Act is about to become law. This new law will address specifics such as climate change, sustainability, and cybersecurity that all have specific requirements which in turn will drive your policy and regulation in the future. If you do business with the US federal […].

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Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry

Retail TouchPoints

As world leaders gather for COP26 in Glasgow against the backdrop of the recent declaration of ‘code red for humanity’ by the United Nations Intergovernmental Panel on Climate Change, businesses are doubling down on sustainability goals and initiatives. This has significant implications for the retail and consumer packaged goods (CPG) industry across the product value chain.

Retail 305
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Predictions 2022: Payments Gets The Hollywood Treatment

Forrester eCommerce

Blockbuster IPOs will light up the headlines in the coming year, while digital wallets and QR codes trigger a “back to the future” moment for consumers. Explore what's ahead for the payments industry.

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How to Pull Content Ideas From What’s Trending on YouTube

Kissmetrics

Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you. I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you. It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Redefining ‘Successful Store Design’: Digital-Physical Integration and Sustainability Come to the Fore

Retail TouchPoints

The role of the store is continuing to evolve as consumers’ digital behaviors accelerate — one of the key reasons why experts believe the definition of a “successful store design” has completely changed. Store design and visual merchandising now encompass many different elements, according to Tammy Callahan, Director of Sales & Account Management at Kendu , a provider of in-store visual solutions.

Consumer 264
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How Do Influencers and Businesses Make Money on Snapchat?

Kissmetrics

When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Over the years, however, the platform has become a powerhouse for online marketers with more than 306 million daily active users and annual revenue of $2.5 billion. Influencers looking to create a following—and a business—for themselves have flocked to the platform.

More Trending

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Why customers say they’ll recommend you and also say they won’t buy from you again

Forrester eCommerce

Customers seem to contradict themselves when they say that they don’t intend to stay with a brand but will buy more from and/or recommend the brand. This blog post discusses what's behind this customer loyalty pattern and how should brands respond.

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Tim Kilroy: Grow beyond metrics that make you look good as a digital marketing agency

Omniconvert

Discover Tim Kilroy’s advice for digital marketing agencies that search for a healthy, growth-oriented approach to the constantly changing environment. The post Tim Kilroy: Grow beyond metrics that make you look good as a digital marketing agency appeared first on Omniconvert Ecommerce Growth Blog.

Marketing 148
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Lemonade’s Acquisition of Metromile: Start Your Engines! The Race For Digital Insurance Supremacy Just Took A New Turn

Forrester eCommerce

Talk about timing. Last week Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurtech M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose I shouldn’t […].

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Free Zendesk Alternatives (Nov 2021): Which are The Best Solutions

Ecommerce Platforms

Looking for free Zendesk alternatives? Then, you’re in the right place. For people in search of reliable, easy-to-use services and help desk tools, there are few names with more clout than Zendesk. The solution is one of the most popular in the world, with hundreds of thousands of users. Unfortunately, for beginners in the business world, Zendesk does have a downside – its cost.

Live Chat 118
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Rethinking The “S” In ESG: The Inclusive Finance Imperative

Forrester eCommerce

Forward-thinking financial services firms that foster digital equity and inclusive finance through innovation to drive sustainable growth will gain a competitive advantage and grow faster.

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NRF joins other groups in lawsuit to postpone vaccine mandate

RetailDive

In September the group asked for a 90-day extension of the federal vaccine mandate for large employers but is now suing to pause it indefinitely. Public health and legal experts are not sure why.

Other 128
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YouTube Video Action Campaigns: Then & Now

ROI Revolution

Published November 10, 2021 70% of YouTube viewers have purchased a brand’s product as a result of seeing it on YouTube. If you’re wondering why your YouTube campaigns drive traffic but fail to see the same success in driving conversions, you’re not alone. YouTube has historically been great at growing brand awareness, and with Google’s creation of TrueView for Action campaigns , it became a pivotal conversion driver as well.

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Target shaped private labels into powerhouse brands. Now others want to do the same.

RetailDive

Retailers that saw how profitable owned brands could be are out to get similar results for themselves. But experts say it won't be that easy.

Other 129
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying.

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NRF joins other groups in lawsuit to postpone vaccine mandate, again

RetailDive

The group previously got a three-month extension of the federal vaccine mandate for large employers but is suing to get another. Public health and legal experts are not sure why.

Other 98
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YouTube Video Action Campaigns: Then & Now

ROI Revolution

Published November 10, 2021. 70% of YouTube viewers have purchased a brand’s product as a result of seeing it on YouTube. If you’re wondering why your YouTube campaigns drive traffic but fail to see the same success in driving conversions, you’re not alone. YouTube has historically been great at growing brand awareness, and with Google’s creation of TrueView for Action campaigns , it became a pivotal conversion driver as well.

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The Children's Place launches tween brand Sugar & Jade

RetailDive

The specialty retailer is entering into the $8 billion tween apparel market with the introduction of its new DTC entity.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Remove Powered by Shopify: 3 Simple Options

eCommerce CEO

Recently started an ecommerce store and wondering how to remove Powered By Shopify message on the website footer? Good news! You can do it without. Read more.

Shopify 94
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Amazon will accept Venmo next year

RetailDive

"Pay with Venmo is one of the key revenue drivers for Venmo going forward," PayPal CEO Dan Schulman said.

PayPal 124
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Audience Manager is a busy marketer’s best friend

Liveintent

Audience Manager was built with the SMB and DTC advertiser in mind. We know your small (but mighty) teams have a lot going on as they juggle different responsibilities, oftentimes burning the midnight oil to launch campaigns. That’s why we created Audience Manager — so that managing your data doesn’t have to be a headache. Audience Manager is an advertiser tool that makes it simple and easy to onboard and manage CRM data, and activate that data by creating audiences that can be targe

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Tempur Sealy ramps up US manufacturing capacity to reduce supply chain exposure

RetailDive

Supply chain constraints and increased backlogs led the company to miss out on an estimated $200 million in sales for the third quarter.

Supplies 113
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Marks & Spencer raises profits outlook

365 Retail

Marks & Spencer has increased its annual profits outlook for the second time in less than three months after a sales rebound, but warned over surging costs and disruption due to supply chain issues. The retail giant saw underlying pre-tax profits jump to £269.4 million in the six months to October 2 against losses of £17.4 million a year earlier at the height of the pandemic, and up 52.8% on two years ago before Covid-19 struck.

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Poshmark falls short even with supply chain advantages

RetailDive

Weighing on the resale specialist's profits and sales are new privacy changes on Apple products.

Supplies 128
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How to Use Customer Analytics the Right Way (and Why It Matters)

Smile.io

The most important people to any brand should be the ones they are trying to reach: their customers. Customer analysis tells you who your customers are and what influences their decisions. Key metrics related to your customers can give you critical insight into why your sales figures are in their current state. If you want to improve your bottom line, you need to really understand the customers of today, so you can attract them, retain them and develop them.

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Wish announces standards program to improve product quality

RetailDive

The program implements a set of quality assurance standards such as shipping experience, product quality and reviews.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Bank of England launch digital currency consultation

365 Retail

The potential introduction of an official version of bitcoin will have to wait for at least four years, the Bank of England has said. Officials said on Tuesday that it would launch a consultation on the introduction of a so-called central bank digital currency (CBDC) next year. The Bank of England will launch a consultation next year on a potential official version of bitcoin (Dominic Lipinski/PA).

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Old Navy aims to diversify Santa base, builds out inclusive offering in holiday campaign

RetailDive

The brand follows in the footsteps of its sister brand, Gap, in creating a diversity-focused campaign ahead of the holidays.

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How To Open a Convenience Store in 2021: The Ultimate Guide

Korona

If you’re considering becoming a convenience store owner, you’ve come to the right spot. According to a 2020 study by Statista , there were more than 150,000 convenience stores in the United States. The majority of them were independent stores and the overall convenience store sector in the United States had sales of 532.9 billion U.S. dollars that year.

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Apparel and footwear retailers bring production closer to home

RetailWire

Major retailers are moving their apparel and footwear manufacturing out of Asia to produce goods closer to major consumer markets in the U.S. and Europe. Mango, the fast-fashion chain, has moved production from China and Vietnam to Brazil and Mexico.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.