Wed.Nov 08, 2017

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5 Post-Purchase Email Campaign Tactics Worth Trying

Kissmetrics

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers with long-term value that translates into repeat purchases and, thus, increases the customer’s lifetime value to the company.

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How Much Should Retailers Invest In Mobile App Acquisitions?

RTP blog

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. But getting a first-time user to install an app isn’t easy — and it can be very costly. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.

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Sell Smarter on eBay: The Metrics You Need to Be Tracking

SellBrite

eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information and examples to inform their own strategies for selling more and attracting customers.

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Stay. Stay. Stay.

Steve Dennis

The amygdala is sometimes known as the “lizard brain.” It’s more or less a holdover from prehistoric times and its role is to activate our primal survival instincts such as aggression and fear. When we are faced with a perceived threat, it can reflexively kick us into “fight or flight” mode. Sometimes–typically when we get overwhelmed and flooded with stress hormones–we can bounce back and forth from attacker to avoider, from villain to victim.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 Tips For Running A Successful Subscription Box Service

ecomdash

Subscription boxes are a big trend in ecommerce at the moment. Use these 5 tips to start running your own successful subscription box service today. Read more. The post 5 Tips For Running A Successful Subscription Box Service appeared first on ecomdash.

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5 Steps to Gain More Control of Your Shelf Space

Wiser

This is a guest article by John Duggan, Business Development Executive at Wiser. In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with consumers. . The Questions You Need to Ask About Your Shelf Space .

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Best Practices for Holiday Returns and Refunds

ChannelAdvisor

This blog post is part of our 2017 Holiday Planning series. Be sure to check back often or, better yet, subscribe to the blog to stay updated with this year’s latest holiday trends, tips, best practices, reports and more! Did you know that three of every four holiday shoppers checked return policies before committing to buy something last holiday season?

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7 Conversion Split Tests to Revolutionize Your Website

ROI Revolution

Recently, we’ve taken a deep dive into creating a winning value proposition and in crafting a compelling call to action. Now it’s time to talk testing. At the core of conversion optimization is the ability to run consistent, iterative tests. These tests allow you to consistently focus on specific elements of your website and improve them incrementally.

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Case Study: The Difference FastSpring Can Make For EU Sellers

FastSpring

For EU sellers, a SaaS business comes with complex taxation regulations. The value-added tax (VAT) is intended to support European businesses, but it also adds a layer of financial management that’s a headache for business owners. Many of these EU sellers are solving these issues with FastSpring, a robust ecommerce platform that manages everything from VAT calculations to converting global currencies.

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End of Year Sales Survival Kit

TradeGecko

Essential tools to prepare and optimize your business for the Black Friday, Cyber Monday, Christmas, and Boxing Day sales.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Things to Expect With Omni-Channel Retail Solutions

Teamwork Retail

Dashboard. Dashboard is a phone application used for managing store sales numbers. Store owners and senior retail management can keep track of store sales in real-time by downloading the iPhone app and configuring it for the information that they need and want to see on a regular basis. At the core of Teamwork’s CHQ is a sophisticated stock ledger for the tracking of each transaction at each location.

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10 Incredible Rewards Programs We Wish Existed

Smile.io

Disclaimer: None of these rewards programs actually exist, and Smile.io is not affiliated with any of these brands in any way.

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4 Reasons You Need Client Book

Teamwork Retail

Client Book. The Client Book app functions similarly to POS that improves and simplifies customer management and relations, keeping all client information in one place. It attaches to and interacts with CRM, just like POS. It has the capability to Add, Find, Edit and Save client profile, just like POS. It has the capability to see the status of all stored values, just like POS (LRP, Rewards Cards, Coupons, etc.).

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5 Ways Wireless Retailers Can Respond to the New iPhone Releases

iQmetrix

In an unprecedented move, Apple has announced three new iPhones simultaneously—the iPhone 8, iPhone 8+, and the highly-anticipated iPhone X. The iPhone is one of the few products that sparks interest and sales simply with its announcement—but this influx of new phones on the market leaves wireless retailers in a precarious position. How do retailers market the new iPhones when everyone else is marketing it, too?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Things to Expect With Omni-Channel Retail Solutions

Teamwork Retail

Dashboard. Dashboard is a phone application used for managing store sales numbers. Store owners and senior retail management can keep track of store sales in real-time by downloading the iPhone app and configuring it for the information that they need and want to see on a regular basis. At the core of Teamwork’s CHQ is a sophisticated stock ledger for the tracking of each transaction at each location.

Channel 48
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To Get Ahead with Customer Experience You Need Headless Commerce

GetElastic

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce solutions. What is a single-stack ecommerce solution? Traditional ecommerce systems couple the front-end presentation layer with the commerce engine.

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4 Things to Expect With Omni-Channel Retail Solutions

Teamwork Retail

Dashboard. Dashboard is a phone application used for managing store sales numbers. Store owners and senior retail management can keep track of store sales in real-time by downloading the iPhone app and configuring it for the information that they need and want to see on a regular basis. At the core of Teamwork’s CHQ is a sophisticated stock ledger for the tracking of each transaction at each location.

Channel 48
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To Get Ahead with Customer Experience You Need Headless Commerce

GetElastic

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce solutions. What is a single-stack ecommerce solution? Traditional ecommerce systems couple the front-end presentation layer with the commerce engine.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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4 Reasons You Need Client Book

Teamwork Retail

Client Book. The Client Book app functions similarly to POS that improves and simplifies customer management and relations, keeping all client information in one place. It attaches to and interacts with CRM, just like POS. It has the capability to Add, Find, Edit and Save client profile, just like POS. It has the capability to see the status of all stored values, just like POS (LRP, Rewards Cards, Coupons, etc.).

Books 48
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The Best Online Merchandising Tactics to Move Product!

Demac Media

Welp – we’re in the thick of the biggest sales season of the year! If you haven’t yet planned out how to merchandise your products to sell – then now’s the best time to start! Online merchandising is an art and a science. You might think of it similar displaying products in a physical store’s windows to attract the attention of passing consumers.

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