Thu.Apr 07, 2022

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The Metaverse In The Enterprise

Forrester eCommerce

Barely a week ago, Forrester released a new report called The State Of The Metaverse, a collaborative effort from five of Forrester’s top analysts to define the metaverse in a way that companies can understand and prepare to act on today. Our take is simple: The metaverse isn’t here yet. But there are parts of […].

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Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail TouchPoints

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy. Mickey Mericle.

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Shoptalk 2022: BigCommerce Joins the Year’s Biggest Retail Reunion

BigCommerce

In late March 2022, more than 10,000 retail thought leaders, branded manufacturers, startups, investors, media and analysts descended into the…

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Quality Mart to Pilot Drive-Thru Pickup Tech at 5 Stores in N.C.

Retail TouchPoints

The craze for curbside pickup accelerated by COVID has hit the convenience store segment. Quality Mart will pilot “virtual drive-thru” technology from the SWIPEBY curbside and pickup platform at five of its North Carolina locations. In addition to the Quality Mart pilot, c-store chains in New England and on the West Coast will begin offering SWIPEBY services over the next few months, according to the solution provider.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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A Tale Of Two Behemoths

Forrester eCommerce

Some years, Enterprise Connect is the place where the world’s biggest vendors make significant announcements in the unified communications or contact center space. 2022 was one of those years, with both Amazon and Google making significant noise in the contact center space. Amazon Let’s talk Amazon first: It announced its new forecasting, capacity planning, and […].

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Fetch Rewards Raises $240M, Partners with NielsenIQ and TelevisaUnivision

Retail TouchPoints

Consumer rewards app Fetch Rewards has raised $240 million in equity and debt in its latest funding round, bringing the company’s total funding to date to more than $500 million and setting the app’s valuation over $2.5 billion. The consumer-facing app incentivizes shoppers to submit their receipts (both paper and digital) in return for rewards, allowing Fetch to capture real-time purchase data from its current active user base of 13 million shoppers.

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MakerSights Helps Retailers Order the Right Volume of Products for Any Line

Retail TouchPoints

MakerSights has released Line Efficiency, an analytics feature designed to illustrate the incremental appeal of each product within an assortment. Line Efficiency aims to provide insight into a product’s unique audience, information that merchandisers can use to make informed decisions about which items to adopt or drop, as well as identifying the right products for each channel and region.

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Four Indicators: Is Your Customer Experience An Afterthought?

Forrester eCommerce

It’s 2022 but there are still an alarming number of companies that focus on everything but customer experience. Let's look at the systemic issues behind this lack of focus.

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How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

Retail TouchPoints

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. But just because these reasons are less tangible than a retailer’s product assortment, it doesn’t make them less important. Case in point: the Kroger Zero Hunger Zero Waste initiative. Barbara Connors. “We began this platform as a strategic mission to solve big systemic problems across food insecurity and food waste,” said Barbara Connors, VP of Com

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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Report: Fanatics’ Latest $1.5 Billion Investment Round Led by $320 Million from NFL

Retail TouchPoints

The recent $1.5 billion funding round for Fanatics is being led by the NFL , which invested $320 million into the online sports platform valued at $27 billion. Additional investors include the NFL Players Association , MLB and its players’ union, the NHL , Alibaba Co-founder and Brooklyn Nets Owner Joseph Tsai, and Paris Saint-Germain soccer team Owner Qatar Investment Authority , according to CNBC.

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Shoptalk 2022 Recap: What We Heard and Saw in Vegas

GetElastic

Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.?.

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Walgreens Partners with Blue Shield of California to Add 12 Additional Health Corner Locations

Retail TouchPoints

Walgreens has partnered with Blue Shield of California to expand in-person and virtual care options through the launch of 12 additional Walgreens Health Corner locations in the San Francisco Bay Area and Los Angeles County. There are currently 12 Walgreens Health Corner locations in the region and an initial eight more will open by the middle of 2022.

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Sustainability in Retail: 3 Practices To Start Implementing Today | Salsify

Salsify

Sustainability in retail has been put in the spotlight, with more and more consumers indicating that they prefer to buy eco-friendly products.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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JD.com Founder Steps Further Out of the Spotlight as President Lei Xu Takes the Helm

Retail TouchPoints

Richard Liu will pass the CEO mantle of the company he founded, JD.com , to its current president Lei Xu. Xu will join the ecommerce and tech giant’s Board of Directors and Liu will stay on as Executive Chairman. Liu is just the latest high-profile Chinese tech boss to step down in the midst of increased government scrutiny of China’s domestic technology sector.

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How an Estonia-based SaaS Grew to €10M ARR by Expanding Across 3 Continents?

FastSpring

How does a small company in Estonia expand to three continents in less than seven years without funding? Last year, Messente hit €10M ARR, and they’re still growing strong. We spoke to Lauri Kinkar , Messente’s co-founder, about how they did it. Note: If you’re expanding to new regions, we can help. Learn more about how FastSpring helps SaaS and software companies collect and remit taxes globally or localize and accept global payments.

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Will tax refund season be the highlight for apparel sales this year?

RetailDive

With pandemic relief over, inflation rising and a war overseas persisting, some analysts see shadows looming over some of the sunny outlooks from retailers.

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6 Tips to Build the Perfect Ecommerce Marketing Strategy

Digital Doughnut

While ecommerce is a broad term that refers to purchasing, selling, and delivering goods and services through the internet, ecommerce marketing is the process of attracting visitors to your online store, turning these visitors into paying customers, and maintaining relationships even after the purchase. To maximize their ecommerce ROI, brands must know how to finetune their marketing strategy to attract the audience they seek.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Surging inflation compelling small businesses to raise prices

RetailDive

Inflation is broad based – flaring in every sector – and will probably persist longer than initially expected, the U.S. Chamber of Commerce said.

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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

For the past decade or so, many brands have been faced with the challenge of managing their own digital transformation, while simultaneously scrambling to serve the needs of an increasingly digital savvy, growing millennial audience – generally accepted as the first internet-fixated generation. After two decades, however, the millennial generation is beginning to slip into the annals of retail, a thing of the past, set to be replaced as the generation that preceded it.

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A Path to E-Commerce Excellence

ChannelAdvisor

Over the last two years, COVID-19 upended life globally. One large impact was reduced demand for in-person experiences such as travel, dining, and even shopping. Consumers relied more on e-commerce, accelerating a steady, long-term trend. In research ChannelAdvisor conducted last year , 59% of consumers indicated that they were shopping online more than before the pandemic; 38% indicated it was the same.

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Walmart starts trucker training program, raises pay for drivers

RetailWire

Walmart is launching a new training program for truck drivers in Delaware and Texas. The 12-week program, which will initially be open to supply chain associates working near the training centers, will lead to individuals earning a commercial driver’s license and driving for the retailer. Walmart is also raising pay for drivers who can now earn up to $110,000 working in their first year with the retailer.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A Path to E-Commerce Excellence

ChannelAdvisor

Over the last two years, COVID-19 upended life globally. One large impact was reduced demand for in-person experiences such as travel, dining, and even shopping. Consumers relied more on e-commerce, accelerating a steady, long-term trend. In research ChannelAdvisor conducted last year , 59% of consumers indicated that they were shopping online more than before the pandemic; 38% indicated it was the same.

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Amazon under investigation by SEC over disclosures on seller data use: WSJ

RetailDive

The probe, more than a year old, reportedly has honed in on how the company communicated to investors about use of data in its own private labels.

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The Future of Loyalty Marketing in 2022

Digital Doughnut

Businesses invest millions of dollars in developing and implementing rewards programs, which range from airlines offering frequent flyer discounts to telecommunications companies lowering their prices in order to improve sales volume.

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Class action challenges PetSmart's use of voice recognition tech

RetailDive

Warehouse workers fulfilled orders by interacting with voice recognition software, but the employer failed to properly notify them, the complaint alleged.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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What is the difference between headless commerce, composable commerce, and modular commerce?

Kibo

If you’re bewildered by the buzzwords around headless commerce , then it might leave you feeling like it’s not the technology for you. But headless offers huge benefits to eCommerce businesses in terms of speed, control, and quality of customer experience. . Modular and composable commerce are both examples of headless technology. Which one you opt for depends on how developed your eCommerce setup is and what your business needs are.

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Zappos names Scott Schaefer CEO

RetailDive

Schaefer has served as interim CEO since December and was the company's vice president of finance before that.

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How to Create Facebook Shop in 5 Easy Steps

eCommerce CEO

Facebook Shops is a feature that allows users to create a full-fledged online shop from within the Facebook social media platform. You can use your. Read more.

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5 Major Factors That Drive Customers To Your Store

Ecommerce Guru

One of the most common questions many online sellers working on different marketplaces usually ask about a similar topic is “How can they attract the attention of customers towards their respective estore.” And we think that’s a very valid question because if you understand your customers’ needs well enough, you can achieve everything.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.