Thu.Jun 20, 2024

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It’s Time For A Revenue Process Transformation

Forrester eCommerce

Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.

B2B 473
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Target Launches Gen-AI Chatbot for Store Associates Chainwide

Retail TouchPoints

Target plans to roll out a new gen AI-powered chatbot designed to aide store associates in nearly all of its 2,000 stores following a six -month pilot at 400 locations. The majority of Target’s associates will have the tool, called Store Companion, in hand by August to help with on-the-job process questions, new team member training, store operations management and other tasks.

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Automation Builders, Beware! Don’t Repeat The RPA Mistakes With Agentic Automation

Forrester eCommerce

Generative AI (GenAI) is an enabler for more automation — and is now getting embedded in many software vendors’ platforms with different names and labels such as AI agents, AI-led micro-automations, and autonomous workplace assistants (AWAs).

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Claire’s CEO Steps Down, Current COO/CFO Takes on Role 

Retail TouchPoints

Claire’s CEO Ryan Vero has stepped down, leaving current COO and CFO Chris Cramer to take over on an interim basis. Cramer will continue serving as COO and CFO in addition to his new responsibilities as CEO. Neither Claire’s nor Vero provided a reason for Vero’s departure. “Since joining Claire’s last year, Chris has demonstrated extensive operational and financial leadership and helped drive our strategic roadmap,” said Samantha Algaze, Chairperson of the Claire’s Boa

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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That’s A Wrap For CX Summit North America. Now, The Hard Work Begins.

Forrester eCommerce

CX Summit North America left us with much to think about — and much to put into motion in our organizations. Here are a few parting thoughts from Nashville.

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Why Product Innovation was the Star of Halara’s SoHo Pop-Up

Retail TouchPoints

The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total value, according to Grand View Research. The firm noted that “the global shift towards more casual and adaptable attire has propelled athleisure into the forefront of fashion.” Gabby Hirata, Global Brand President for Halara , agrees with this analysis, and it’s why she’s putting the brand’s product innovation at the forefront of its growth initiatives.

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How Smart Clothes are Redefining Traditional Apparel Manufacturing Methods

Retail TouchPoints

In today’s rapidly evolving world, innovation is at the forefront of every industry, and manufacturing is no exception. One of the most exciting developments in manufacturing is the emergence of smart clothing and wearable technology, which is revolutionizing traditional production methods and reshaping the way we think about garments and how they are made.

Clothing 253
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Shopware's B2B Funtionality is Making Waves In The US

Groove

In the middle of 2023, Shopware B2B was launched, an opportunity to engage with customizable functionalities that enable merchants to tailor each element to their specific needs. The Shopware B2B suite is a game changer for organizations, providing a powerful digital commercial platform designed to support and grow B2B companies. Since its launch, Shopware has provided some outstanding benefits to companies in the business to business sector.

B2B 195
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Puerto Rican Furniture Retailer Berrios Adopts Retail Management Suite

Retail TouchPoints

Berrios , a furniture and appliance retailer celebrating its 50 th anniversary, will deploy SaaS technology from Storis designed to optimize inventory management, improve sales processes and deliver a seamless omnichannel experience to customers. “Partnering with Storis is a significant step forward for our company,” said Douglas Spencer, VP of Berrios in a statement.

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Shopware Development: What You Need To Consider

Groove

Shopware development helps launch eCommerce business easily Shopware development is one of many tools available to help eCommerce businesses launch, build, and grow. Yet, it offers some key features and elements that enhance the way companies achieve their objectives. One of the most important elements of building a successful business online is the ability to create a website that’s optimized, efficient, and offers the backend features to achieve results.

SEO 195
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Summer Ecommerce Campaigns: Bringing the Seasonal Experience Online

Fastr

Whether your brand's sales burn brightest in the summer months or not, there are so many ways to leverage the season’s spirit to shine a different – and sunny – light on your products that pull summer-loving shoppers to your site. Leaning into summer-focused activities, color palettes, trends, and holidays like July 4th, Pride , or Labor Day ensures online shoppers can indulge in those long-awaited summer vibes not only outdoors, but also on their screens – and specifically on your pages.

Outdoor 147
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The Benefits of Hiring A Certified Shopware Partner Agency

Groove

Enlisting the support of a Shopware partner helps wide-reaching e-commerce operations attain customer satisfaction goals. Approximately 34 percent of consumers make at least one purchase weekly, and e-commerce is expected to grow by nearly 9 percent this year alone. Although upstart brands and platforms enjoy seemingly unlimited online sales potential, there is an elephant in the room.

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Kleinfeld Bridal, New Balance Bring Their Unique Spin to Resale Experiences

Retail TouchPoints

With consumers increasingly looking for value amid economic pressure, the resale sector is booming, and that fact is reflected in the continued development of secondhand offerings from retailers. Among the latest are a new marketplace for pre-owned wedding dresses from famed NYC bridal retailer Kleinfeld Bridal (host location of TLC’s Say Yes to the Dress ) and an expansion of New Balance ’s shoe trade-in program from online-only to 100 stores.

Supplies 144
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The Shopware SEO Guide: Key Settings & Strategies for Success

Groove

Many factors contribute to the success of an online store. You need high-quality images and great product descriptions. You'll want to provide your customers with multiple payment options, and free shipping is always a plus. Even so, no online business can afford to forget the importance of SEO. Over 40% of e-commerce traffic comes from Google. This means that a Shopware site that isn't optimized could lose out on a significant number of visitors and sales.

SEO 195
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Target to roll out generative AI chatbot for store employees

RetailDive

The new tool, dubbed Store Companion, is designed to answer on-the-job process questions and support store operations.

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Merchants Weigh In on Payment Processing

Practical eCommerce

J.D. Power surveyed SMB merchants as to their satisfaction with payment processors. Here are the results and our analysis. The post Merchants Weigh In on Payment Processing appeared first on Practical Ecommerce.

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Amazon unveils cookieless ad-targeting solution

RetailDive

Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.

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National Smoothie Day Deals

RetailWire

As the summer season begins to heat up, many people will opt to cool down and enjoy a delicious treat with a refreshing smoothie.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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FastSpring at Turing Fest 2024!

FastSpring

Ready to join the ultimate gathering for tech enthusiasts and innovators? If so, join FastSpring at Turing Fest 2024! Look for the signage to the FastSpring Meeting Space, where there’s plenty of room to sit down and chat in person! Join us at the Edinburgh International Conference Centre in Edinburgh, Scotland on July 9 and 10 for an extraordinary event dedicated to all things technology and innovation.

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Nike, Converse sue 52 ‘counterfeiting networks’

RetailDive

The businesses named in the lawsuit collectively operate 98 websites and 267 social media handles, and allegedly sell “thousands” of fakes.

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Concerns Rise With Instagram Users About AI Extracting Their Photos

RetailWire

Instagram feeds are now filled with unfamiliar messages claiming users' ownership of their posts and images, past and future.

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Makeup by Mario launches AR mirror at Sephora Times Square

RetailDive

The limited-time experience helps users with selecting a shade and product application.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Employees Sue Disney After Relocating for Canceled Project

RetailWire

Walt Disney Co. is dealing with the repercussions of canceling its plan to relocate 2,000 employees from California to a new Florida location.

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Consumers were still cautious in May. That might be a good thing.

RetailDive

Weaker spending may be helping the Federal Reserve with this year’s balancing act of cooling inflation and staving off a recession.

Consumer 112
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Rite Aid Closes 27 More Stores Amid Bankruptcy Proceedings

RetailWire

Rite Aid is currently in bankruptcy proceedings to restructure its debt.

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How to Take a Customer-Centric Approach to Assortment Planning

Dynamic Action

Summary With traditional retail silos, product teams often do not have access to crucial customer data when in the planning phase of building an assortment. By bringing customer segmentation data into your planning process, you can proactively create a more customer-centric strategy rather than reacting to this data after all of the work has been done.

Customer 109
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Hertz Launches $750 Million Debt Offering

RetailWire

Hertz Global Holdings Inc. is launching a $750 million debt offering to strengthen its financial position following issues with its electric vehicle fleet.

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Family experience retailer Camp to open 2 new locations

RetailDive

In partnership with mall owner Simon, the interactive toy retailer will debut stores in Philadelphia and Houston.

Toys 103
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Peroni Nastro Azzurro unveils summer marketing activity

TalkingRetail

Asahi UK has unveiled a summer of retailer and marketing activity for Peroni Nastro Azzurro. Retailer partnerships have been critical to building growth in the wider Peroni Nastro Azzurro brand and will continue to be in summer 2024.

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Sally Beauty expands same-day delivery services with Instacart deal

RetailDive

The beauty retailer scaled up the partnership following a successful pilot earlier this year and will now offer the service from more than 2,200 stores.

Retail 101
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.