Mon.Sep 11, 2023

article thumbnail

Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Forrester eCommerce

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

article thumbnail

491: The Future Of Ecommerce In The Face Of AI And Other Changes With Mike Jackness And Toni Herrbach

My Wife Quit Her Job

I just returned from Las Vegas where I got to speak in front of 1300 people at the Alibaba CoCreate Conference. And what’s cool is that I was able to meet up in person with my good friend Mike Jackness and my business partner, Toni Herrbach. In this episode, we discuss the future of e-commerce in the face of AI and other changes in the industry.

eCommerce 267
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Forrester eCommerce

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

B2B 378
article thumbnail

SheerID and Pvolve Partner to Honor Military, Seniors, Students, First Responders, Teachers and Healthcare Workers With 20% Off Streaming Workouts and Fitness Equipment

SheerID

SheerID and Pvolve Partner to Honor Military, Seniors, Students, First Responders, Teachers and Healthcare Workers With 20% Off Streaming Workouts and Fitness Equipment

156
156
article thumbnail

Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

article thumbnail

Spend On Generative AI Will Grow 36% Annually To 2030

Forrester eCommerce

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth: According to Forrester’s new forecast, generative AI will have an average annual growth rate of 36% up to 2030, capturing 55% of the AI software market.

article thumbnail

Harness The Power Of Personalized Coupons For Improved Conversions

MakeWebBetter

Personalized Coupons aren’t just another way to incentivize customers. These are proven to be the most persuasive approaches to personalize the shopping experience to cultivate enduring customer relationships. Have you ever received a discount coupon email to claim an additional discount, say 20% off on your purchase? How did that [.] The post Harness The Power Of Personalized Coupons For Improved Conversions appeared first on MakeWebBetter.

More Trending

article thumbnail

Macy’s quietly began selling Brooks Brothers sub-brand in August

RetailDive

"B by Brooks Brothers" is priced lower and features wool-polyester blends, but that’s not necessarily a bad thing for the centuries-old menswear brand.

119
119
article thumbnail

Make Cyber Insurance Work For You

Forrester eCommerce

Three factors are certain to influence your cyber security program today: regulations, third-party partners, and cyber insurance. Increasingly stringent requirements, exclusions, and policy premium costs may appear as a trifecta of pain launched your way from insurers. But cyber insurance is really an opportunity.

article thumbnail

EBay’s new AI tool generates product listings from photos

RetailDive

The ‘magical listing’ tool allows sellers to take or upload a photo in the eBay app and watch AI fill in product details.

116
116
article thumbnail

It’s Time We Activate Proactive Security

Forrester eCommerce

Learn how focusing on proactive security behaviors can relieve the ongoing security intrusions that reactive security teams must address.

Customer 378
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

Rent the Runway Plans to Sacrifice 2023 Revenue to Meet 2024 Profitability Goal

Retail TouchPoints

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 million. This number is approximately 9% to 10% lower than original projections, which forecast 2023 revenue in the range of $320 million to $330 million. While company leadership argued that the adjusted forecast was necessitated by changes that would further its long-standing goal to reach profitability by 2024 , shareholders were largely unimpressed by the news, with st

article thumbnail

RH predicts market challenges will persist as sales fall 19%

RetailDive

Net income tumbled 37% in Q2 as the retailer faces industrywide challenges, including the highest mortgage rates in 20 years.

Marketing 114
article thumbnail

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV).

article thumbnail

A Retailers’ Guide to Building a Sustainable Pricing Model

Wiser

One of the most critical aspects that can determine the success of a product or service is its pricing model. A well-thought-out pricing strategy not only ensures profitability but also aids in positioning the product effectively in a competitive market. It should reflect the benefits that your product or service offers, without compromising on your bottom line.

Retail 78
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Alibaba Cloud Unit CEO Steps Down; Freshippo IPO Reportedly Delayed

Retail TouchPoints

Alibaba ’s former Chairman and CEO Daniel Zhang has stepped down from his roles with the company. Zhang, who had been named CEO in May 2015 , recently narrowed his responsibilities to focus on leading the Alibaba Cloud Intelligence Group, which Alibaba plans to spin off under a separate management team to be appointed at a later date. Alibaba gave no official reason for Zhang’s departure, only saying in a statement that “the board of our company expresses its deepest appreciation to Mr.

article thumbnail

Orchestrating magic: How to accelerate growth by building a more harmonious commerce tech stack

Profitero

My 14 year old son plays the trumpet. This summer he had the honor of playing at the Boston Symphony Orchestra along with other talented young musicians from his band camp. My son plays at a high level and the performance was incredible. Every section of the orchestra was in sync. No one section drowned the other out. Every instrument was right on key.

Retail 78
article thumbnail

Toys ‘R’ Us Canada Opens 10 New Stores Including 2 Standalone Babies ‘R’ Us Locations

Retail TouchPoints

Toys ‘R’ Us Canada is in the process of opening 10 new locations across the country in time for the 2023 holiday season, including two standalone Babies ‘R’ Us stores in Edmonton, Alberta. Seven of the stores already have opened, with the remainder scheduled to debut in October. Both brands will be hosting opening celebrations Oct. 13-15, with activities including face-painting, balloon artists and interactive toy demos plus visits from popular characters like Bluey, Cocomelon, Peppa Pig, Elmo a

Toys 90
article thumbnail

Joann eyes $60M in product cost savings as suppliers offer concessions

RetailDive

The craft retailer thinks it can cut $200 million in business costs, the bulk of which comes from its supply chain as inflation eases.

Retail 103
article thumbnail

The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

article thumbnail

Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But now, it has its sights on changing the world of in-store shopping. In-person shopping is enjoying a surge in popularity. Retailers have taken notice of this shift and are increasingly turning toward experiential retail to meet changing customer preferences.

article thumbnail

Could Peloton’s brand refresh mark the start of its comeback?

RetailDive

Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app.

article thumbnail

Kohl’s to Add 45 Smaller Sephora Shop-in-Shops this Fall

Retail TouchPoints

Kohl’s will add 45 new 750-square-foot Sephora shop-in-shops in stores across 29 states in the next few months, bringing the total to 910 Kohl’s stores by the end of 2023. In March 2023 Kohl’s announced the locations for the next 250 Sephora 2,500-square-foot shop-in-shops, part of its plan to operate Sephora stores in all 1,170 Kohl’s locations by 2025.

article thumbnail

Fabletics, Khloé Kardashian collaborate on activewear

RetailDive

The first of the two-part collection includes bras, leggings, onesies, jackets and hoodies, with available sizes ranging from XXS to 4X.

90
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Ebay Develops New AI Listing Tool to Streamline Seller and Buyer Experiences

Retail TouchPoints

Sellers on any online marketplace know that the key to success is a well-constructed product detail page (PDP). But putting together a good PDP can be time-consuming, which is why many marketplaces are now rolling out AI-powered tools to help with the process. The latest of these is Ebay ’s new image-based “Magical Listing Tool,” which leverages AI to help sellers list items with ease.

article thumbnail

Sell-through seasonal merchandise without margin malaise

RetailDive

By embracing Price Optimization, businesses can ensure seasonal success while maintaining their bottom line and their brand integrity.

81
article thumbnail

What is Post-Click Optimization? Expert Advice for Your Strategy

CPC Strategy

If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages (LPs) convert as many ad-clickers as possible.

article thumbnail

Dollar General automates South Carolina distribution center

RetailDive

The technology will enable the retailer to process thousands of additional SKUs from its warehouse and improve storage.

Retail 86
article thumbnail

Evaluate Total Cost of Ownership in the Composable Commerce Era

Your old methods of evaluating total cost of ownership don’t work anymore. Total cost of ownership, or TCO, is important to understand when making the switch to a composable commerce architecture. But composable commerce is a complete paradigm shift in how eCommerce businesses operate, and understanding the cost implications of that requires a shift too.

article thumbnail

Stop Being a Data Analyst and Become a Merchandiser Again With a Merchandising Experience Platform 

Dynamic Action

Summary The dynamic nature of the retail market demands swift, informed decisions from merchandisers. Integrated data, combining market insights with internal metrics, is crucial for effective decision-making. Manual data analysis often provides incomplete insights, leading to less informed decisions. An AI-driven merchandising platform offers a comprehensive view of both internal and market data, streamlining decision-making processes.

Retail 62
article thumbnail

Fanta reveals Halloween campaign

TalkingRetail

Coca-Cola Europacific Partners (CCEP) has announced details of this year’s Fanta Halloween activity, including an on-pack promotion offering a pool of prizes and surprises. The campaign aims to help retailers tap into the growing demand for soft drinks at Halloween. Shoppers are invited to scan QR codes on limited edition packs of Fanta which will.

Retail 59
article thumbnail

Bondi Sands enters Walmart

RetailDive

The Australian-founded sun product brand is expanding its global reach, selling exclusive product sizes and prices through the retailer.

Retail 61
article thumbnail

Top 10 Ways to Control the Supply Chain Butterflies

Pivotree Blog

Your supply chain is a complex system driven by a large number of variables and stakeholders all interconnected and completely vulnerable to the “butterfly effect.” If you’re a fan of physics or science fiction, you’ll get it! If not, we’re here to explain. The butterfly effect can plague your supply chain The theory goes that even the tiny flutter of a butterfly’s wings in the Amazon jungle can set off a series of connected weather events across continents.

article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.