Tue.Mar 28, 2023

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How ChatGPT Is Taking eCommerce To The Next Level

GetElastic

ChatGPT , introduced to us last November, is one of the most trending topics we hear about today. With its ability to communicate in a unique conversational tone, this powerful resource revolutionizes the way eCommerce businesses operate from their marketing to their customer service. What is ChatGPT? ChatGPT is a chatbot that is empowered by generative artificial intelligence and machine learning to communicate with users via virtual assistant using natural language processing.

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Generative AI Goes Mainstream In Security With Microsoft Security Copilot

Forrester eCommerce

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

Games 370
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Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers

Retail TouchPoints

Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 298
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The Banking Crisis Will Send New Ripples Through Tech Budgets

Forrester eCommerce

The banking crisis will send ripples through the tech industry and budgets, which have already been weakened by layoffs in the first quarter of 2023.

Banking 361
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Alibaba Restructures into 6 Distinct Businesses to Drive Agility and Shareholder Value

Retail TouchPoints

Alibaba Group is undergoing the most significant restructure in its 24-year history with plans to split the company into six groups, each of which will have its own leadership team and financial structure. The move is designed to “unlock shareholder value and foster market competitiveness,” according to the company , which has seen the price of its U.S.

Other 289
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Generative AI Is Coming To Coaching, Ready Or Not 

Forrester eCommerce

Five years ago, my colleagues and I discussed the merits and possibilities of digital and AI-based coaching. I had just completed an intensive coaching course and was fired up about how transformative it would be if all employees could have access to a coach and AI-based coaching had the promise to do that.

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Greener Future of Infrastructure Automation

Forrester eCommerce

Imagine spending the most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (Infrastructure Automation) that is hotter than ever. Is it a coincidence or did we time it precisely to publish the report at the onset of Spring? I think the latter. ?

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The Body Shop Adds Makeup to its Refill Arsenal in Battle Against Plastic Waste

Retail TouchPoints

The Body Shop has gone beyond hair care, shower gels and hand soaps to include makeup in its product refill program, which prevented more than half a million plastic bottles from entering the environment in 2022 alone. Peptalk Lipstick, which now comes in a refillable case made from 100% recycled aluminum, is enriched with Community Fair Trade shea butter and is available in 20 shades.

Consumer 275
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Finalists Announced For The Customer-Obsessed Enterprise Award — EMEA

Forrester eCommerce

The hard work of customer obsession deserves recognition. Discover the finalists for the inaugural Customer-Obsessed Enterprise Award — EMEA.

Customer 195
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As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships

Retail TouchPoints

TikTok ’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the social media platform is going on the offensive to enhance its appeal to its top assets — and in some cases its strongest advocates — creators. The company has rolled out a new solution to pair brands and creators for the development of “Branded Effects,” following on its new partnership with Sephora for a beauty creator incubator program.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Web Push Comes To iOS, But Web Apps Are Still Second-Class

Forrester eCommerce

On March 27, Apple announced the features that will be in the GA of Safari 16.4, after two beta releases. This is a significant release bringing a number of changes. In particular, Apple has increased its investment in Safari, presumably to address concerns about fair competition.

Mobile 150
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The Trouble with Endless Aisles, Rogue Sellers, and Losing Control Over the Customer Experience

Fabric

This article was originally published on LinkedIn. In the age-old tug-of-war between industry and academia , inconvenient truths often get swept aside in favor of popular theories that promise wealth and riches for those who are bold enough to seize the day. Left unchecked, these claims can cause irreparable damage, leaving financial losses, unsuccessful businesses , and battered reputations in their wake.

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The Best WooCommerce Store Examples for 2023

Ecommerce Platforms

The best WooCommerce store examples offer an excellent insight into just how versatile and flexible the WooCommerce plugin can be. As one of the world’s most popular tools for ecommerce store building, WooCommerce allows companies to instantly extend the functionality of their WordPress site, with minimal effort (or expense). The flexible and versatile WooCommerce ecosystem ensures business leaders can experiment with a wide range of designs, layouts and features when developing an amazing store

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Sustainable products took more market share last year: report

RetailDive

Despite high inflation and a price premium, shoppers continued to buy products marketed as sustainable, according to a report from Circana and the New York University Stern Center for Sustainable Business.

Marketing 128
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Website Merchandising: What Is It and How Do I Manage It? | Salsify

Salsify

There’s no comparison between looking at a product on a screen and exploring it in real life.

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Walmart winds down Roblox play as metaverse lands in privacy crosshairs

RetailDive

The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.

Marketing 130
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How to Configure the Cost of Goods Sold (COGs) Attribute in Google Shopping

Store Growers

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always the product features that matter the most and in this article we will examine one such example. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

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Blue Nile to lay off 119 workers, close Seattle fulfillment center

RetailDive

About seven months after its acquisition by Signet Jewelers, the company will centralize services within its New York City fulfillment center.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Optimised Checkout Pages Reduce Cart Abandonment

ESW

While ecommerce brands measure a number of key performance indicators (KPIs), perhaps none is more important than checkout completions. Every customer journey is designed to achieve maximum purchase conversion rate. Despite a brand’s best efforts, many of those journeys end in cart abandonment. But what if brands could prevent or reduce cart abandonment?

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J. Crew undergoes layoffs

RetailDive

The apparel retailer has “made decisions to support efficiency and long-term growth,” according to a company spokesperson.

Apparel 109
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6 Tips for Choosing the Best Student Verification Solution

SheerID

Student discounts engage Gen Zers worldwide. Use this student verification solution checklist to protect your offer and maximize conversions.

Blog 78
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Macy’s chief stores officer on how the department store is rethinking its labor force

RetailDive

The retailer is responding to the changing role of stores by putting more tech tools in its associates’ hands.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Think Beyond Implementation When it Comes to CRM and Ecommerce

Digital Doughnut

In today's digital age, it has become critical for businesses to stay competitive and relevant by providing superior customer experiences. With the rise of ecommerce platforms and growing customer expectations, companies must focus on intelligent customer segmentation and personalized delivery to drive growth and loyalty.

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Hailey Bieber’s skin care brand plans international expansion

RetailDive

Rhode, which was founded just nine months ago, will enter the Canadian market on Tuesday and will launch in the U.K. later this year.

Marketing 104
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The Funnel Podcast: What Is Accessibility and How Can Businesses Improve?

Blue Acorn

Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring […] The post The Funnel Podcast: What Is Accessibility and How Can Businesses Improve? appeared first on Blue Acorn iCi.

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The Benefits Of User-Generated Content For E-Commerce

Ecommerce Guru

A “you must have heard about it” topic is user-generated content or original content in our normal language. From a […] The post <strong>The Benefits Of User-Generated Content For E-Commerce</strong> appeared first on Ecommerce Guru.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Adobe Summit Session Recap | Accelerate Customer Engagement with B2B2C Commerce

Blue Acorn

Did you miss our recent Adobe Summit session, Accelerate Customer Engagement with B2B2C Commerce? Not a problem, you can listen […] The post Adobe Summit Session Recap | Accelerate Customer Engagement with B2B2C Commerce appeared first on Blue Acorn iCi.

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Uber Eats ghosts thousands of virtual kitchens

RetailWire

Uber Eats is removing thousands of ghost kitchens with duplicate menus from its app in an effort to make the experience more pleasurable for its users. The company has also unveiled new standards for ghost kitchen operators to follow. “Communicating — and beginning to enforce — these new quality standards for Virtual Restaurants on Uber Eats is an important step for our program, designed to benefit both consumers and merchants,” said John Mullenholz, Uber’s virtual restaurant head.

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Adobe Summit Session Recap | Multi-Channel Content Syndication at Scale

Blue Acorn

Did you miss our recent Adobe Summit session, Multi-Channel Content Syndication at Scale? No problem! You can listen to the […] The post Adobe Summit Session Recap | Multi-Channel Content Syndication at Scale appeared first on Blue Acorn iCi.

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Union says Apple fired employees over organizing activity

RetailWire

The Communications Workers of America has filed charges with the National Labor Relations Board alleging that Apple fired five workers for their organizing activity at a store in Kansas City, MO. Workers at the store said they began unionizing in an attempt to get part-timers the same benefits as full-timers. Apple did not comment.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.