Tue.Mar 28, 2023

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How ChatGPT Is Taking eCommerce To The Next Level

GetElastic

ChatGPT , introduced to us last November, is one of the most trending topics we hear about today. With its ability to communicate in a unique conversational tone, this powerful resource revolutionizes the way eCommerce businesses operate from their marketing to their customer service. What is ChatGPT? ChatGPT is a chatbot that is empowered by generative artificial intelligence and machine learning to communicate with users via virtual assistant using natural language processing.

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Generative AI Goes Mainstream In Security With Microsoft Security Copilot

Forrester eCommerce

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

Games 370
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The Best WooCommerce Store Examples for 2023

Ecommerce Platforms

The best WooCommerce store examples offer an excellent insight into just how versatile and flexible the WooCommerce plugin can be. As one of the world’s most popular tools for ecommerce store building, WooCommerce allows companies to instantly extend the functionality of their WordPress site, with minimal effort (or expense). The flexible and versatile WooCommerce ecosystem ensures business leaders can experiment with a wide range of designs, layouts and features when developing an amazing store

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The Banking Crisis Will Send New Ripples Through Tech Budgets

Forrester eCommerce

The banking crisis will send ripples through the tech industry and budgets, which have already been weakened by layoffs in the first quarter of 2023.

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Personalize & Empower: Crafting a Digital-First Retail Experience

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

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Sustainable products took more market share last year: report

RetailDive

Despite high inflation and a price premium, shoppers continued to buy products marketed as sustainable, according to a report from Circana and the New York University Stern Center for Sustainable Business.

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Generative AI Is Coming To Coaching, Ready Or Not 

Forrester eCommerce

Five years ago, my colleagues and I discussed the merits and possibilities of digital and AI-based coaching. I had just completed an intensive coaching course and was fired up about how transformative it would be if all employees could have access to a coach and AI-based coaching had the promise to do that.

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Greener Future of Infrastructure Automation

Forrester eCommerce

Imagine spending the most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (Infrastructure Automation) that is hotter than ever. Is it a coincidence or did we time it precisely to publish the report at the onset of Spring? I think the latter. ?

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How to Configure the Cost of Goods Sold (COGs) Attribute in Google Shopping

Store Growers

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always the product features that matter the most and in this article we will examine one such example. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

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Finalists Announced For The Customer-Obsessed Enterprise Award — EMEA

Forrester eCommerce

The hard work of customer obsession deserves recognition. Discover the finalists for the inaugural Customer-Obsessed Enterprise Award — EMEA.

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Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers

Retail TouchPoints

Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

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Web Push Comes To iOS, But Web Apps Are Still Second-Class

Forrester eCommerce

On March 27, Apple announced the features that will be in the GA of Safari 16.4, after two beta releases. This is a significant release bringing a number of changes. In particular, Apple has increased its investment in Safari, presumably to address concerns about fair competition.

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Alibaba Restructures into 6 Distinct Businesses to Drive Agility and Shareholder Value

Retail TouchPoints

Alibaba Group is undergoing the most significant restructure in its 24-year history with plans to split the company into six groups, each of which will have its own leadership team and financial structure. The move is designed to “unlock shareholder value and foster market competitiveness,” according to the company , which has seen the price of its U.S.

Marketing 101
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Website Merchandising: What Is It and How Do I Manage It? | Salsify

Salsify

There’s no comparison between looking at a product on a screen and exploring it in real life.

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Devising an Optimal Returns Policy for Your Business

Retail TouchPoints

For many years, permissive returns policies have been the norm in ecommerce. Amid rising costs and fears of a looming recession, however, online retailers are finding they can no longer afford the level of generosity that customers have come to expect. For the post-holiday season just past, it’s estimated that the total value of returned goods will be around $171 billion.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Optimised Checkout Pages Reduce Cart Abandonment

ESW

While ecommerce brands measure a number of key performance indicators (KPIs), perhaps none is more important than checkout completions. Every customer journey is designed to achieve maximum purchase conversion rate. Despite a brand’s best efforts, many of those journeys end in cart abandonment. But what if brands could prevent or reduce cart abandonment?

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How Impossible Kicks Turned Sneaker Resale into an ‘Attainable Luxury Experience’

Retail TouchPoints

Making the word “impossible” part of your business name might sound like a company is pridefully flinging a challenge at the world. But while in classical tragedies such hubris eventually brings the hero down, sneaker reseller Impossible Kicks has been able to meet, and even exceed, its own high expectations for success. John Mocadlo From a single-store debut in December 2020, the retailer now operates 17 brick-and-mortar locations along with an ecommerce site and mobile app.

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J. Crew undergoes layoffs

RetailDive

The apparel retailer has “made decisions to support efficiency and long-term growth,” according to a company spokesperson.

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The Body Shop Adds Makeup to its Refill Arsenal in Battle Against Plastic Waste

Retail TouchPoints

The Body Shop has gone beyond hair care, shower gels and hand soaps to include makeup in its product refill program, which prevented more than half a million plastic bottles from entering the environment in 2022 alone. Peptalk Lipstick, which now comes in a refillable case made from 100% recycled aluminum, is enriched with Community Fair Trade shea butter and is available in 20 shades.

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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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Blue Nile to lay off 119 workers, close Seattle fulfillment center

RetailDive

About seven months after its acquisition by Signet Jewelers, the company will centralize services within its New York City fulfillment center.

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As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships

Retail TouchPoints

TikTok ’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the social media platform is going on the offensive to enhance its appeal to its top assets — and in some cases its strongest advocates — creators. The company has rolled out a new solution to pair brands and creators for the development of “Branded Effects,” following on its new partnership with Sephora for a beauty creator incubator program.

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Macy’s chief stores officer on how the department store is rethinking its labor force

RetailDive

The retailer is responding to the changing role of stores by putting more tech tools in its associates’ hands.

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6 Tips for Choosing the Best Student Verification Solution

SheerID

Student discounts engage Gen Zers worldwide. Use this student verification solution checklist to protect your offer and maximize conversions.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.

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Hailey Bieber’s skin care brand plans international expansion

RetailDive

Rhode, which was founded just nine months ago, will enter the Canadian market on Tuesday and will launch in the U.K. later this year.

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Think Beyond Implementation When it Comes to CRM and Ecommerce

Digital Doughnut

In today's digital age, it has become critical for businesses to stay competitive and relevant by providing superior customer experiences. With the rise of ecommerce platforms and growing customer expectations, companies must focus on intelligent customer segmentation and personalized delivery to drive growth and loyalty.

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The Trouble with Endless Aisles, Rogue Sellers, and Losing Control Over the Customer Experience

Fabric

This article was originally published on LinkedIn. In the age-old tug-of-war between industry and academia , inconvenient truths often get swept aside in favor of popular theories that promise wealth and riches for those who are bold enough to seize the day. Left unchecked, these claims can cause irreparable damage, leaving financial losses, unsuccessful businesses , and battered reputations in their wake.

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The Funnel Podcast: What Is Accessibility and How Can Businesses Improve?

Blue Acorn

Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring […] The post The Funnel Podcast: What Is Accessibility and How Can Businesses Improve? appeared first on Blue Acorn iCi.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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The Benefits Of User-Generated Content For E-Commerce

Ecommerce Guru

A “you must have heard about it” topic is user-generated content or original content in our normal language. From a […] The post <strong>The Benefits Of User-Generated Content For E-Commerce</strong> appeared first on Ecommerce Guru.

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Adobe Summit Session Recap | Accelerate Customer Engagement with B2B2C Commerce

Blue Acorn

Did you miss our recent Adobe Summit session, Accelerate Customer Engagement with B2B2C Commerce? Not a problem, you can listen […] The post Adobe Summit Session Recap | Accelerate Customer Engagement with B2B2C Commerce appeared first on Blue Acorn iCi.

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Uber Eats ghosts thousands of virtual kitchens

RetailWire

Uber Eats is removing thousands of ghost kitchens with duplicate menus from its app in an effort to make the experience more pleasurable for its users. The company has also unveiled new standards for ghost kitchen operators to follow. “Communicating — and beginning to enforce — these new quality standards for Virtual Restaurants on Uber Eats is an important step for our program, designed to benefit both consumers and merchants,” said John Mullenholz, Uber’s virtual restaurant head.

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Adobe Summit Session Recap | Multi-Channel Content Syndication at Scale

Blue Acorn

Did you miss our recent Adobe Summit session, Multi-Channel Content Syndication at Scale? No problem! You can listen to the […] The post Adobe Summit Session Recap | Multi-Channel Content Syndication at Scale appeared first on Blue Acorn iCi.

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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.