Tue.Nov 05, 2019

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5 eCommerce Personalization Tactics to Start Today

Smile.io

Editor’s Note: This post was originally published on May 10, 2016 and was updated for accuracy and comprehensiveness on November 5, 2019. It used to be enough to begin and end your personalization strategy with first name personalization in an email. Nowadays, that’s old news. It’s become even more critical to offer personalized experiences to your shoppers since 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, and frustrated

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Predictions 2020: Medicare, Price Transparency, And Virtual Care Take Center Stage In Healthcare

Forrester eCommerce

With more volatility expected in 2020, read Forrester's predictions for the US healthcare market, focusing on Medicare For All, the executive order on price transparency, and the growth of virtual care.

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Improve WordPress Page Speed in 2019 (w/ Plugin Tips)

BigCommerce

How to Speed Up WordPress Sites: 6 WP Plugins That Help Keeping your WordPress web pages loading at blazing fast…

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How Much Is CX Actually Worth In Profit for Telecoms?

Forrester eCommerce

We all instinctively believe that great customer experience can bring financial success, but proving this with numbers can be a real challenge. If you are a CX professional working in a telecom, this research is particularly relevant to you.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Killing the conversion killers: insights from real-world A/B tests [Video]

GetElastic

How have online retailers like you crushed their conversion killers with A/B testing? We’ve compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more. (This webinar is full-length, grab a coffee or make it a lunch-and-learn!). Email subscribers, can’t see video?

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Mapping Trends, Part Two: Indoor Positioning And Mapping Standards

Forrester eCommerce

The mapping industry is massively underperforming its potential to drive the physical future of business and life. IoT, self-driving cars, augmented reality, and location intelligence will all benefit from a radically different industry architecture, one built on a layered mapping stack and open mapping platforms with cloud-hosted intersection of mapping data, your data, and software […].

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What Will Mobile Commerce Look Like In 2030?

Forrester eCommerce

mCommerce in 2030 will not be mini eCommerce. In an upcoming stream of research, my colleague Julie Ask and I asked a simple question: What will mCommerce look like in 2030? We identified six technology categories that will be key in evolving your company’s future mobile solution. And since mobile advances will affect each sector […].

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Top Ecommerce Niches of 2020

ecomdash

What are the best niches for ecommerce in 2020? Here we outline the top 10 trending niches for the new year and how to incorporate them into your online store. The post Top Ecommerce Niches of 2020 appeared first on Ecomdash.

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Money20/20: My Five Key Takeaways

Forrester eCommerce

I had the privilege of attending Money20/20 in Las Vegas in late October. Over three days, I had more than 20 meetings with the best thinkers in payments. Here are my five key takeaways: The distinguishing lines between merchants and fintechs continue to blur. Uber created a team called Uber Money that will be responsible […].

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Ebay Selling Tips To Turn Watchers Into Buyers

SellBrite

You’re feeling pretty excited about your eBay sale: no bites yet, but within just a few hours, five people have added the listing to their watch list. Someone will surely nibble soon, you think. A few days pass, and the end of your sales time frame ends—a bunch of people still on the watch list, but no bids and no offers. What happened? While it can be encouraging to see the number of people watching your listing tick upward, it’s not a reliable indicator that you’re going to make a sale.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Predictions 2020: Retailers Seek An Edge Amid Uncertainty

Forrester eCommerce

As social, political, and economic forces create murky conditions for retailers, they will explore new ways to differentiate themselves. Read our predictions.

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What is the Grey Market and How to Reduce Grey Market Sales

Wiser

Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel and know exactly who your sellers are. Of course, we don’t live in a perfect world. Somewhere mixed in with your approved sales channels is the grey market. This murky area can be a serious headache for brands, especially without a firm understanding of what the grey market is and where it exists.

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Understand The eSourcing Software Provider Landscape

Forrester eCommerce

Sourcing software helps firms create, organize, and manage sourcing events that will allow them to get the best deals on direct materials, indirect materials, and services. Generally, eSourcing software vendors fall into one of three market segments — source-to-contract suite vendors, eSourcing specialists, and industry/geographic sourcing platforms — and should be evaluated by their size, […].

Events 150
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Sweet dreams are made of this: KPS picks up four award wins for its work with Dreams

Retail Technology Review

KPS, the UK-based eCommerce and transformation agency specialising in SAP Hybris and SAP Commerce Cloud, has been decorated with four awards for its work with Dreams, the specialist bed retailer.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Predictions 2020: Wealth And Investment Firms Will Copy Fintech Strategies

Forrester eCommerce

Wealth and investment management firms will look to protect revenue and thwart disruption by taking cues from fintech companies.

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How To Rank First On Google With Voice Search SEO

MakeWebBetter

Nowadays, whenever I watch TV, I get to see plenty of ads for Google Home and Amazon’s Echo. Have you wondered why they telecast so many ads of these smart speakers? Because Voice Search is revolutionizing our searching process and of course, it’s gonna be the dawn for tomorrow’s digital world. It’s damn easy, 3.7 […]. The post How To Rank First On Google With Voice Search SEO appeared first on MakeWebBetter.

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Predictions 2020: Old Rivalries And New Entrants Will Preoccupy Bank Execs

Forrester eCommerce

Incumbent banks will be challenged on multiple fronts in 2020. Read our predictions.

Banking 150
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Ebay Selling Tips To Turn Watchers Into Buyers

SellBrite

You’re feeling pretty excited about your eBay sale: no bites yet, but within just a few hours, five people have added the listing to their watch list. Someone will surely nibble soon, you think. A few days pass, and the end of your sales time frame ends—a bunch of people still on the watch list, but no bids and no offers. What happened? While it can be encouraging to see the number of people watching your listing tick upward, it’s not a reliable indicator that you’re going to make a sale.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Predictions 2020: Old Rivalries And New Entrants Will Preoccupy Bank Execs

Forrester eCommerce

Incumbent banks will be challenged on multiple fronts in 2020. Read our predictions.

Banking 150
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5 Best Pop Up Apps to Boost Your Conversions With

A Better Lemonade Stand

Get more sales with popups that actually convert! These are the top 5 pop up apps on the market that you can use to engage your website visitors. The post 5 Best Pop Up Apps to Boost Your Conversions With appeared first on A Better Lemonade Stand.

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How to Get Your Data Ready for Your Next CDP

Webbula

There is no doubt that a big pain that marketers face is having to string together data from multiple sources to access prospect, customer, and product information. In fact, according. The post How to Get Your Data Ready for Your Next CDP appeared first on Webbula.

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LiveIntent Featured in eMarketer’s Email Marketing 2019 Report

Liveintent

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. Email is one of our very favorite topics. I was thrilled and honored to be featured in the pivotal report highlighting how email is still a leading touchpoint for both consumers and marketers.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Navigating Ecommerce Sales Tax and VAT

FastSpring

Ecommerce sales tax and Value Added Tax (VAT) are intricate tax systems–especially when it comes to determining the tax rate for software and digital products. The growing popularity of digital products globally has both positives and negatives associated with them. On the one hand, the software market globally is a very lucrative and competitive landscape.

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The Cost of Acquiring New Customers Explained

Omniconvert

Acquiring new prospects is not easy, but every successful business needs to grow its customer base in order to expand. Your aim is to have a steady flow of new clients and cultivate a loyal following. Then again, studies show that getting new customers is more expensive than retaining them. The cost can rake up to seven times more compared to how much… The post The Cost of Acquiring New Customers Explained appeared first on ECOMMERCE GROWTH Blog.

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MakeWebBetter Crowned As HubSpot Rising Star In Inbound 2019

MakeWebBetter

MakeWebBetter is named one of the 20 Rising Stars as part of the HubSpot Rising Star List in Inbound 2019, the definitive list of HubSpot App Partners companies in the world, published by HubSpot in their blog post “It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.” Check Announcement Here […]. The post MakeWebBetter Crowned As HubSpot Rising Star In Inbound 2019 appeared first on MakeWebBetter.

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Checklist for Modern PIM Requirements

Salsify

Many people throughout your organization need access to lots of fast-changing data. But you can’t compromise traditional data governance and internal standards, for the sake of speed or agility.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Mobile Marketing Strategies to Gain & Keep a Retail Edge

retailnext

Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. What digital marketing that traditionally had been done only on a desktop is now effortlessly available on the go, including tablets, smartphones, and/or other mobile devices that access websites, email, text messaging, apps and social media.

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The GDSN Does Work for the Digital Shelf

Salsify

The Global Data Synchronization Network (GDSN) hasn’t lived up to its potential for the digital shelf. However, this isn’t a fault of the technology — it’s a fault of its implementation. The GDSN does work for the digital shelf, but it requires data pool providers to take advantage of changes in the retail environment. Watch Salsify co-founder and chief marketing officer (CMO), Rob Gonzalez, explain how the GDSN does work for the digital shelf in our “At the Whiteboard” video series.

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Leading Businesses Honor Military Service This Veterans Day with Exclusive Offers

SheerID

The post Leading Businesses Honor Military Service This Veterans Day with Exclusive Offers appeared first on SheerID.

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Launch Personalized Marketing Campaigns in Minutes

Optimizely

Zaius has been busy at work over the course of the last quarter. Today we are releasing a slew of new features to assist marketers to go from data ingest to campaign deployment in minutes with an enhanced user experience, streamlined campaign recipes, and no-code personalization to generate product recommendations. Our focus on reducing time-to-value through automation and ease-of-use helped our brands in the beta go to market faster by 50%.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.