Thu.Sep 06, 2018

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New Tech Spotlight: FinTech Investments Reach All Time High In Q2-2018

Forrester eCommerce

FinTech is white hot. Venture capital and private equity firms just can’t get enough of it. You’re probably thinking FinTech has been hyped for years now, but Q2-2018 turned out to be the largest quarter of private investment dollars we’ve seen in this category – EVER. FinTech is a parent category of technology that includes […].

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Kooomo Review: Future Ecommerce Today

Ecommerce Platforms

This Kooomo review takes a look at all the critical features that principally set it apart from the rest, the pricing structure for different types of users, and finally, overall suitability. Commercial transactions conducted electronically over the web. That’s the basic definition of ecommerce today. And so it has been for close to three decades. Fair enough.

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Focus On The Quadruple Aim For Success With AI In Healthcare

Forrester eCommerce

For Artificial Intelligence In Healthcare, The Quadruple Aim Isn’t Just A Goal — It’s A Requirement There is enormous excitement around using artificial intelligence in healthcare, and at the same time, there is growing consensus among healthcare organizations (HCOs) to focus on the “quadruple aim.” This includes improving the customer experience, driving better outcomes, lowering costs, […].

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WooCommerce Follow Up Emails: 12 Best Practices and Examples

Omnisend

If you’re running your own store on WordPress, you know how important it is to have great WooCommerce follow up emails. There’s an amazing amount of value you can get for your ecommerce store by setting up automated follow up emails. And that’s what we’ll be looking at today. But just in case you’re not Read more The post WooCommerce Follow Up Emails: 12 Best Practices and Examples appeared first on Ecommerce Marketing Automation | Omnisend.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Too Soon? How Shoppers Really Feel About Your Seasonal Displays

Wiser

It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk of your yearly sales could happen in the next few months. Are you ready? In a bid to say “Yes! I am definitely ready!” it seems that retailers are ramping up their seasonal marketing earlier every year, with holiday displays making appearances in October, September, and August.

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Common Etsy Seller Mistakes to Avoid

ecomdash

While Etsy can be a great place to sell vintage items, craft supplies, and handmade products, it can also be challenging to get started. To help you be successful, we’ve put together a list of the most common Etsy seller mistakes and how to avoid them. #1 – Not Researching Etsy Policies. We know—it’s exciting to start a new business endeavor. Don’t let that excitement take over until after you’ve done some homework.

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3 Questions to Think About When Scaling Globally

FastSpring

We live in a world that runs on global ecommerce. In fact, the global ecommerce industry is worth $7.7 trillion and continues to grow each year. This impressive growth in the ecommerce industry is supported by consumers increasing interest in looking beyond their borders to shop online. Forrester estimates that cross-border ecommerce will reach $627 billion by 2022.

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Sales Impact of Product Content | Salsify

Salsify

For brands selling their products online, finding the right balance between optimizing product content and page conversions can be difficult. This balance becomes even harder when dealing with Amazon, which has strict guidelines and rules regarding the information, media and type of content that brands have to provide in order to get a product to be sold on the site.

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Amazon, Attribution, and Action: Thought Leaders Share Their Lessons Learned

ROI Revolution

Back by popular demand, ROI Revolution is bringing you three incredible panel discussions at this year’s Summit. These engaging, thought-provoking panels will make you feel as if the conversation was customized just for you. Discover answers to your top questions and gain the specific insights and tools that you’re seeking from your top retail, brand, and ecommerce peers as they share their stories that ultimately led to their success.

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Growing thick & fast: TheGroomedManCo.’s journey to B2B eCommerce success

TradeGecko

With a great beard comes great responsibility – or so says Daniel Mahony, founder of TheGroomedManCo. Find out how he’s winning at B2B eCommerce thanks to TradeGecko.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 REASONS: Why you should look forward to Summit 2018

ROI Revolution

5 REASONS. Why you should look forward to Summit 2018. In 2014, founder Timothy Seward was looking for an event to showcase the best of ecommerce marketing. When he couldn’t find one that checked all the boxes he decided to host his own. ROI Revolution’s Summit is a unique opportunity for clients and prospects alike to learn from leading industry experts and network with thousands of marketing professionals.

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Growing thick & fast: TheGroomedManCo.’s journey to B2B eCommerce success

TradeGecko

With a great beard comes great responsibility – or so says Daniel Mahony, founder of TheGroomedManCo. Find out how he’s winning at B2B eCommerce thanks to TradeGecko.

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A 7-Step Guide to Setting Up Your Influencer Marketing Campaign

Lemonstand

There is a lot of buzz about influencer marketing these days. The internet revolution and the increasing focus on millennials by brands have further increased the popularity of influencers. In fact, studies have found that 39% of marketers are planning to increase their influencer marketing campaign budgets in 2018. Influencer marketing focuses on identifying and working with influential people who can inspire and motivate their followers to take an action.

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How To Use Instagram’s ‘About This Account’ Feature To Your Advantage

CPC Strategy

Social media marketers will be delighted to hear that Instagram’s upcoming feature aimed at improving transparency, “About This Account,” enables you to view. > Read More. The post How To Use Instagram’s ‘About This Account’ Feature To Your Advantage appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why is Order Management so Important?

OrderDynamics

Why is Order Management Important? Retailers thinking about starting an omni-channel strategy often start with the e-commerce system. We often see major overhauls. From old custom coded solutions to systems like Salesforce Commerce Cloud, Episerver, BigCommerce, or Shopify Plus. Order management is often a secondary element. Yet being the hub, main co-ordination engine, and center of all integrations makes order management important.

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Why Brands Need a Social Media Content Calendar in 2018

CPC Strategy

Organizing a social media content calendar is one of the most critical components of a successful marketing strategy in 2018. Today, most brands. > Read More. The post Why Brands Need a Social Media Content Calendar in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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3 Secrets for Successful Amazon Selling

ChannelAdvisor

The 2018 holiday shopping season will set e-commerce records. It’s inevitable. The headlines follow the same pattern every year — more mobile usage, more dollars spent, more revenue — but it’s especially true on Amazon. Each year, more consumers continue to flock to the marketplace giant, more households sign up for Prime memberships, and more money is spent to target the 310 million active users (and growing).

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New Smile App: Privy

Smile.io

Personalization is the key to creating valuable interactions with your brand community. With the new Privy Smile app, you can use Smile attributes to customize every email and on-site engagement you build so that your customers feel that personal touch everytime they interact with you!

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Make Customer Service Your Most Valuable Asset This Holiday Season

BigCommerce

While the holiday season is a great time for friends and families to get together, it’s a double edged sword for many growing businesses. On the one hand, it’s an once-in-a-year opportunity to run promotions , launch new campaigns to acquire new customers , and ramp up for a long running revenue train to start the new year. On the other hand, the holiday season is also cause for pain and headaches when it comes to inventory management, high-volume shipping , advertising cost planning , and of co

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Understanding Trending Products: When The Internet Meets A Niche Market

ItemMaster

The Internet is a perfect place for niche markets — whatever weird, interesting, or uniquely specific product you want to put out into the world will be snapped right up by eager consumers, provided you’re moving with the trends of the time. Digital shelf programs allow people to see exactly what they’re getting, and people are getting pickier: 70% of ecommerce consumers want to be able to zoom in on the products, and 66% want to see at least three ecommerce images.

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After the Dreaded Drop: How Your Repair Business Can Leave Customers in the Dark Ages

iQmetrix

With the dependency on smartphones on a steady rise, it’s no wonder that any small drop, crack, or water damage means big panic from their users. When the unthinkable happens to them, cell phone users want to know that their trusted repair retailer can fix their beloved device and get them back on the grid as soon as possible. But with a potential customer base of every cell phone owner and an increase in repair demand, your technicians and associates may be busy with other customers when a brok

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Embracing The Digital Age: 3 Key Benefits Of Digital Catalog Software

ItemMaster

Innovations in ecommerce management are developing at a fast speed, and any company that wants to satisfy their consumers has to keep up. Digital catalog software is at the forefront of this industry. As a publishing solution that allows companies to create an interactive digital catalog from PDF format, digital catalog software gives consumers the ability to view these catalogs and publications together online or on mobile devices.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A Customer’s Second Purchase Is More Important Than Their First

Optimizely

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase. And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy.

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Embracing The Digital Age: 3 Key Benefits Of Digital Catalog Software

ItemMaster

Innovations in ecommerce management are developing at a fast speed, and any company that wants to satisfy their consumers has to keep up. Digital catalog software is at the forefront of this industry. As a publishing solution that allows companies to create an interactive digital catalog from PDF format, digital catalog software gives consumers the ability to view these catalogs and publications together online or on mobile devices.

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The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Optimizely

Every marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one. That’s why it’s key to increase the average order and lifetime value of your existing customers, even if it’s their very first purchase. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns.

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Understanding Trending Products: When The Internet Meets A Niche Market

ItemMaster

The Internet is a perfect place for niche markets — whatever weird, interesting, or uniquely specific product you want to put out into the world will be snapped right up by eager consumers, provided you’re moving with the trends of the time. Digital shelf programs allow people to see exactly what they’re getting, and people are getting pickier: 70% of ecommerce consumers want to be able to zoom in on the products, and 66% want to see at least three ecommerce images.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.