Thu.Jul 21, 2022

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A Federal Privacy Law? What Marketers Need To Know

Forrester eCommerce

Yesterday, the US House Committee on Energy and Commerce voted to pass the country’s first comprehensive privacy bill, the American Data Privacy and Protection Act. This is a milestone as the bill moves through the legislative process. For marketers who don’t have time to read 132 pages, we’ve broken down the key takeaways. What Is […].

Marketing 363
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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Etsy has appointed its Chief Product Officer Kruti Patel Goyal as Depop CEO following the resignation of Maria Raga from the leadership role at the fashion resale marketplace. The appointment will be effective Sept. 12, 2022. Nick Daniel, Etsy VP of Product Management, has been promoted to the CPO role formerly held by Patel Goyal, and both Patel Goyal and Daniel will report to Etsy CEO Josh Silverman.

Fashion 312
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Chief Automation Officers Are The Answer… But What Is The Question?

Forrester eCommerce

In Douglas Adams’ beloved novel ‘The Hitchhiker’s Guide to the Galaxy’, a galactic supercomputer is tasked by its masters with answering the ‘Ultimate Question of Life, the Universe, and Everything’. The supercomputer spends a few million years deep in compute, until one day, it finally finds the answer. No major spoilers ahead, but here’s the […].

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Nordstrom Names New Marketing Chief and Product Group President

Retail TouchPoints

Nordstrom, Inc. has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022. A 22-year Nordstrom veteran, most recently as VP of Marketing, Anders will now lead the company’s marketing initiatives in brand programs, digital marketing, creative strategy and corporate affairs.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Sales Leadership, Assemble! At Forrester’s B2B Summit EMEA In London, October 11–12

Forrester eCommerce

B2B organisations face a range of macroeconomic uncertainties as they head into the second half of 2022 that pose risk to growth and profitability objectives. While you may not have control over these changing conditions, you can determine your own path through them to ensure that you thrive rather than just survive. Forrester’s B2B Summit […].

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner. But it was the big strategic shifts announced by Apple and Google — two of the most influential players in big tech — that brought data privacy into the cultural zeitgeist.

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Amazon Begins Rollout of Electric Delivery Vehicles, Expects to Reach 100 Cities by End of 2022

Retail TouchPoints

Amazon has begun rolling out Rivian electric delivery vehicles in Baltimore, Chicago, Dallas, Kansas City, Mo., Nashville, Tenn., Phoenix, San Diego, Seattle and St. Louis as well as other cities. Amazon expects to have thousands of custom electric delivery vehicles in more than 100 cities by the end of 2022 and to reach 100,000 vehicles across the U.S. by 2030.

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How To Improve Customer Retention With Enhanced Shopping Experiences | Salsify

Salsify

Businesses need new customers to grow. Without the influx of new shoppers, company revenue will stagnate, and ongoing success becomes a challenge.

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CNBC: Chipotle Closes Location Seeking to Unionize, Citing Staffing Challenges

Retail TouchPoints

A union organizing workers at Chipotle Mexican Grill has reportedly filed a complaint with the National Labor Relations Board (NLRB) after the restaurant chain said it would permanently shutter a location that was seeking to unionize, according to CNBC. The Augusta, Maine restaurant was the first Chipotle to file for a union election, seeking to organize under Chipotle United.

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Close CRM Review: What Does This CRM Have to Proffer?

Ecommerce Platforms

If you're a business owner, you don't need us to tell you that nothing is more important than the relationships you nurture with customers and/or clients. So, you need a tool to help you identify the best opportunities for nudging leads towards making that much-coveted purchase, ensuring no connection goes cold. For this, Customer Relationship Management (CRM) software is vital for scaling sales teams.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Delivering Good Names New CEO

Retail TouchPoints

Delivering Good , which provides retail and manufacturing companies with charitable ways to manage their surplus goods, has named Matthew Fasciano as its new President and CEO. He replaces Lisa Gurwitch, who stepped down in January 2022 after seven years in the position to join the American Jewish Joint Distribution Committee. Gary Simmons has been serving as interim CEO since Gurwitch’s departure.

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SKU'd: 3 designers reinventing fashion's business models

RetailDive

Telfar, Marc Jacobs and Tommy Hilfiger are taking a unique approach to retail. Their creative decisions may soon be the way everyone wants to do business.

Fashion 128
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RetailConnect Helps Retailers Optimize Store-Based Fulfillment

Retail TouchPoints

PFS’ RetailConnect aims to enable retailers to fulfill ecommerce orders from brick-and-mortar stores efficiently and without disrupting ongoing store operations. The cloud-based solution offers batch picking functionality designed to automate pick, pack and ship activities, which can enable stores to function as mini-fulfillment centers in support of online demand.

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Bed Bath & Beyond downgraded by Moody's amid 'steep decline' in sales

RetailDive

The agency updated the retailer’s coporate rating following the departure of its CEO and chief merchandising officer late last month.

Retail 133
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Gen Z is Your Future Customer. Here’s How to Engage With Them Now

Digital Doughnut

Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence over what's cool, trending, and important shouldn’t be underestimated. “We're already seeing the impact Gen Zs have on Millennials and Gen Xs when it comes to brand selection, online behavior, and customer engagement," says Desirée Gullan, Executive Creative Director at G&G Digital.

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Macy's to close a full-line store in St. Louis amid small-format expansion

RetailDive

The retailer will open a Market by Macy’s in the area, along with two others, including one that will share space with a new off-price Backstage.

Other 122
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The Social Commerce Trust Problem: What Retailers Should Know

Kibo

We addressed the skyrocketing use of social commerce in a recent post because it’s an important retail trend. Social platforms present a seemingly perfect retail landscape. By offering a combination of visual, audio, and text elements, social feeds meet users where they already are, providing product discoverability that’s relevant without being intrusive.

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Kohl's outlook turns negative at S&P as it faces tough retail environment

RetailDive

After acquisition talks ended, the retailer is under pressure from shareholders and consumers’ tightening wallets.

Retail 125
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Metaverse and Marketing – A Step Towards Success

Digital Doughnut

During the pandemic, metaverse marketing emerged as one of the most significant new channels for marketing. A virtual environment where real individuals are represented by avatars is known as the metaverse. In a metaverse, players have individual agency, the universe is self-contained and completely functional, it is always active, and user-generated content is present.

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Infographic: The State of Social Media Marketing

ROI Revolution

77% of internet users use social media to search for more information on brands. To gain a deeper understanding of the highly valuable social media marketing landscape, we surveyed 170 digital marketing professionals about the trends, obstacles, and opportunities top-of-mind for their business. In this infographic, explore the top social media trends for ecommerce brands right now!

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What Is a Good Net Promoter Score?

Omniconvert

Discover everything related to NPS: interpretation methodologies, the importance of benchmarking, and fresh insights on improving your NPS. The post What Is a Good Net Promoter Score? appeared first on Omniconvert Ecommerce Growth Blog.

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YouTube partners with Shopify for new commerce features

RetailDive

The video platform now allows creators to link their Shopify stores to channels, and users can pay without leaving the site.

Shopify 98
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Pivotree and Spryker Announce Market-Disrupting Partnership for B2B Customers to Deliver Commerce-as-a-Service

Pivotree Blog

Commerce-as-a-Service eliminates heavy upfront costs allowing customers to continue the shift to frictionless commerce. TORONTO, July 21 , 2022 – Pivotree Inc. (TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions, announced today a new partnership with Spryker, a leading digital commerce platform for B2B, B2C, Enterprise Marketplaces and Unified Commerce.

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Snapchat invests in Gen Z resale platform Galaxy

RetailDive

The social media company is expanding its interest in commerce by entering the booming secondhand fashion industry.

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Importers move cargo to East Coast ports

RetailWire

Shippers are shifting more of their cargo to the East Coast as ports on the other coast continue to back up. “Retailers, they are basically sending their goods to all four corners of the United States instead of just all going to the West Coast… that’s because of the supply chain issues that’s been happening in the past two years,” a New York/New Jersey Port Authority spokesperson said.

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Rebag adds shoes, clothing to its resale platform

RetailDive

The company previously raised funds to improve its resale technology and expand its physical footprint.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Amazon buying One Medical, a primary healthcare provider

RetailWire

Amazon.com has reached a deal to acquire One Medical, a primary care provider that offers in-person and virtual healthcare services, for $3.9 billion. “We think health care is high on the list of experiences that need reinvention,” said Neil Lindsay, SVP of Amazon Health Services, in a statement. “Booking an appointment, waiting weeks or even months to be seen, taking time off work, driving to a clinic, finding a parking spot, waiting in the waiting room then the exam room for what i

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Top Social Media Strategies To Scale Up Your Ecommerce Business

Ecommerce Guru

Social media is a very impactful marketing tool for the ecommerce market. If we look at its benefits, the list goes very long! If you want to push customers toward a new product or connect with them, social media can help you better. Social media is a crucial component of ecommerce marketing. So, if you wish to manage your ecommerce store, you should know the significance of social media in online purchasing.

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How Nutrabolt Plans and Executes on Goals During Busy Season

RepslyBlog

If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!

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Pivotree and Spryker Announce Market-Disrupting Partnership for B2B Customers to Deliver Commerce-as-a-Service

Pivotree Blog

The post Pivotree and Spryker Announce Market-Disrupting Partnership for B2B Customers to Deliver Commerce-as-a-Service appeared first on Pivotree.

B2B 52
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.