February, 2020

Crafting a Compelling Ecommerce Content Marketing Strategy in 2020


In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.… … Content Marketing

The Pros and Cons of a Customer Data Platform


Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more.

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20 Creative Ways to Follow Up With Leads


The post 20 Creative Ways to Follow Up With Leads appeared first on PERQ. Furniture Guides Multifamily digital marketing furniture software interactive experiences interactive software lead follow-up multifamily software online guided selling online guided shopping PERQ perq software retail softwar

Is bulk email dead? Not if you do it like this…

Email Audience

Bulk Email, you know what I mean. We all get bulk emails. Some emails (sent in bulk, but done right) can intrigue you. Others…. are delegated to the spam folder, no questions asked. Sending out bulk emails is an art, either it could be beautiful or just superbad.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

5 Key Questions To Build a Brand That People Admire


Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more?

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Expand Your Commerce Cross-Border in 2020: BigCommerce Multi-Currency Supports Your Global Growth


The world is getting smaller. Globalization means products that were once available to a select few can now zip across… Product News

292: Mari Smith On How To Build Organic Facebook Traffic Today

My Wife Quit Her Job

Today I have my friend Mari Smith on the show. Mari is often referred to as the Queen of Facebook and is widely recognized as one of the world’s foremost experts on Facebook marketing.

Point Line Trend on… Window Shoppers


So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions.

The Top Shopify Competitors to Consider in 2020

Ecommerce Platforms

Ever since the company launched in 2006, Shopify has achieved some truly phenomenal things. More than just your average ecommerce platform , Shopify makes it easier to track the performance of your digital campaigns, upgrade your ecommerce solutions, and earn more conversations.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

What We Can Learn from Omnichannel Statistics for 2020


It’s that time of year again: the 2020 Omnichannel Statistics Report is live! This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different.

Peachtree Corners – One of the Smartest Smart Cities

Forrester eCommerce

This modern suburban city outside Atlanta, Georgia is driving one of the most empowering and successful Smart City initiatives on the planet.

16 Online Shopping Statistics: How Many People Shop Online?


To shop with online retailers or visit a physical store — this is the choice every consumer faces when making… Ecommerce Research

Amazon Dropshipping – Is This Risky Business Model Worth It?

My Wife Quit Her Job

This post will break down the pros and cons of Amazon dropshipping and why making money this way is inherently risky and not a good long term business model. Having been in ecommerce since 2007, I’ve seen many popular ecommerce business models crash and burn.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

A 2-Step Framework for Thriving in a Competitive Vertical


In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others).

The 15 Best Ecommerce Platform for Small Business

Ecommerce Platforms

Before the digital era began, if you wanted to run a store, you needed a physical, brick-and-mortar location. That meant that starting a business was often a difficult process. After all, not every would-be entrepreneur had the cash required to buy their own building.

DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow


2019 was a year of success and failure for the retail industry. DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing. The future seems to be brighter than ever: but is that so?

The Three Ways Companies Value Customer Success Programs

Forrester eCommerce

In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business.

Ecommerce Coupon Marketing Strategies: Give Discounts, Get a Lot More


Very few shoppers expect to pay full price for products and services when purchased online. With so many retailers now offering… Ecommerce Marketing

Shopify Vs Wix – Which Is Better For Ecommerce?

My Wife Quit Her Job

This article will compare Shopify vs Wix in the context of creating an online store that sells physical products online. Both platforms have their pros and cons which will be clearly illustrated below. First off, Shopify is well regarded as the industry leader in the ecommerce space. However, I’m often asked whether Wix is a viable ecommerce alternative. It’s because right now, Wix has over 190 million users worldwide. 190 million!

The 2020 Way to Convert Shoppers


In our continued commitment to helping growing brands develop their digital strategies, we released three powerful features centered around optimizing the customer journey.

Our Checklist of 11 eCommerce SEO Best Practices Proven to Increase Sales

Inflow Insights

How can you make sure that you get a good ROI from SEO ? In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients.

SEO 139

Selling on Amazon vs. eBay: Which Is Better For You?


The two most popular places to sell your goods: Amazon and eBay. These household names collectively made billions of dollars. And for seasoned sellers who want a cut of the pie, they’re the go-to online marketplaces for novice and seasoned sellers. But which should you be selling on: Amazon or eBay?

How To Fight Bias In ML-Based Experiences

Forrester eCommerce

Recently, I interviewed Carol Smith about AI and ethics — she’s a Senior Research Scientist at Carnegie Mellon’s Software Engineering Institute, and she told me: “You’re bringing yourself to the projects you do at work, and we’re all biased and flawed.

Discount Shipping: Faster and Cheaper Than Ever


Now, more than ever, quality shipping and handling has become not only fast — within two business days or even next-day delivery… Shipping & Fulfillment

293: Arri Bagah On How To Do SMS Marketing The Right Way

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Today I’m thrilled to have Arri Bagah on the show. Arri and I both spoke at the Many Chat Conversations conference this past year. He is the founder of Conversmart which is a company that helps direct to consumer brands generate 6 figures in revenue per month using SMS marketing.

Books 156

(un)Panel Reveals On-Brand, Collabs, and Influencers Are In the Mix


The (un)Panelists have spoken. Over the course of two nights in San Francisco and Los Angeles, 40 brand and retail practitioners came together to share and debate: what makes a great customer experience.

The Future of Ubersuggest


* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents.

SEO 193

A Brand’s Guide to goPuff


The U.S. convenience store industry is huge, with more than 154,000 convenience stores nationwide serving 165 million daily customers. So when two college students set out to disrupt this retail model, the odds were against them.

The Power Of Technology-Driven Innovation

Forrester eCommerce

Peter F. Drucker once said, “If you want to do something new, you have to stop doing something old”, and yet most firms stick with what they know and focus on incremental improvements.

The History of Commerce: From the Silk Road to Modern Ecommerce


The history of commerce is, in many ways, a history of the world. Commerce and international trade shaped — and were… Ecommerce Research

291: Subtle Conversion Killers You Aren’t Accounting For With Luke Carthy

My Wife Quit Her Job

Today I’m happy to have Luke Carthy on the show. Luke is an ecommerce growth consultant specializing in strategy, search & conversion. He’s been helping ecommerce brands grow for over 12+ years and he’s spoken at a variety of events including the last Mozcon in 2019.

Events 156