February, 2020

Crafting a Compelling Ecommerce Content Marketing Strategy in 2020


In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.… … Content Marketing

The Pros and Cons of a Customer Data Platform


Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more.

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20 Creative Ways to Follow Up With Leads


The post 20 Creative Ways to Follow Up With Leads appeared first on PERQ. Furniture Guides Multifamily digital marketing furniture software interactive experiences interactive software lead follow-up multifamily software online guided selling online guided shopping PERQ perq software retail softwar

Is bulk email dead? Not if you do it like this…

Email Audience

Bulk Email, you know what I mean. We all get bulk emails. Some emails (sent in bulk, but done right) can intrigue you. Others…. are delegated to the spam folder, no questions asked. Sending out bulk emails is an art, either it could be beautiful or just superbad.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

5 Key Questions To Build a Brand That People Admire


Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more?

More Trending

Expand Your Commerce Cross-Border in 2020: BigCommerce Multi-Currency Supports Your Global Growth


The world is getting smaller. Globalization means products that were once available to a select few can now zip across… Product News

A 2-Step Framework for Thriving in a Competitive Vertical


In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others).

Amazon Dropshipping – Is This Risky Business Model Worth It?

My Wife Quit Her Job

This post will break down the pros and cons of Amazon dropshipping and why making money this way is inherently risky and not a good long term business model. Having been in ecommerce since 2007, I’ve seen many popular ecommerce business models crash and burn.

The Future of Ubersuggest


* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents.

SEO 210

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Why I’m No Longer a Google Partner (And Why You Shouldn’t Either)

Store Growers

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. The Badge. Not that potential clients ever bothered to ask about it.

If You Need Somebody – Not Just Anybody – Data Literacy Help Is Here

Forrester eCommerce

Some organizations need a little help with data literacy – getting their feet on the ground. Maybe they can’t seem to move the bar in terms of using data to make decisions. Or they sense their employees struggle to understand; they’re not so self-assured when it comes to data.

Other 232

16 Online Shopping Statistics: How Many People Shop Online?


To shop with online retailers or visit a physical store — this is the choice every consumer faces when making… Ecommerce Research

The 2020 Way to Convert Shoppers


In our continued commitment to helping growing brands develop their digital strategies, we released three powerful features centered around optimizing the customer journey.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

292: Mari Smith On How To Build Organic Facebook Traffic Today

My Wife Quit Her Job

Today I have my friend Mari Smith on the show. Mari is often referred to as the Queen of Facebook and is widely recognized as one of the world’s foremost experts on Facebook marketing.

How I Generate 18,800 Visitors from Google Without SEO or Ads


If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads.

SEO 213

The Top Shopify Competitors to Consider in 2020

Ecommerce Platforms

Ever since the company launched in 2006, Shopify has achieved some truly phenomenal things. More than just your average ecommerce platform , Shopify makes it easier to track the performance of your digital campaigns, upgrade your ecommerce solutions, and earn more conversations.

The Supporting Information Technology Stack To Unveil The Artificial Intelligence Of Things — Reflection from CES 2020

Forrester eCommerce

Flying taxies, concept cars, curved screens, and folded PCs are lighting up Las Vegas nights. This is a place where the world’s best tech gets unveiled.

Magento Enterprise: Is It the Right Choice for Your Ecommerce Business?


Businesses launching their first ecommerce site have a lot of concerns to juggle. But, businesses outgrowing their ecommerce platform and… Enterprise Ecommerce

(un)Panel Reveals On-Brand, Collabs, and Influencers Are In the Mix


The (un)Panelists have spoken. Over the course of two nights in San Francisco and Los Angeles, 40 brand and retail practitioners came together to share and debate: what makes a great customer experience.

293: Arri Bagah On How To Do SMS Marketing The Right Way

My Wife Quit Her Job

Today I’m thrilled to have Arri Bagah on the show. Arri and I both spoke at the Many Chat Conversations conference this past year. He is the founder of Conversmart which is a company that helps direct to consumer brands generate 6 figures in revenue per month using SMS marketing.

Books 156

How I Drove 231,608 Visitors to My Site Using This New Channel


Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email.

Why You Need an Advanced Search Engine for Your Ecommerce Store

Ecommerce Platforms

Are you an e-commerce merchant, if so, have you ever heard of advanced search engines? If you nodded yes to the first question and said no to the latter, never fear.

Luxury Brands’ Three Best Practices In Coping With COVID-19

Forrester eCommerce

The COVID-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad.

B2C 216

Expand Your Network and Feed Your Knowledge at These CBD Conferences in 2020


CBD has burst onto the mainstream landscape for all things related to health, wellness and fitness. As an industry that… Ecommerce News

The Buyer’s Guide to Customer Data Platforms (CDPs)


If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . But is that really true? Can a CDP really solve your data issues?

291: Subtle Conversion Killers You Aren’t Accounting For With Luke Carthy

My Wife Quit Her Job

Today I’m happy to have Luke Carthy on the show. Luke is an ecommerce growth consultant specializing in strategy, search & conversion. He’s been helping ecommerce brands grow for over 12+ years and he’s spoken at a variety of events including the last Mozcon in 2019.

Events 156

A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest


There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that.

SEO 159

Migrating your eCommerce platform: what you need to know

Retail Technology Review

With only 110 days left before the end of support for Magento 1, it is important for online retailers to get moving on their eCommerce platform migration or risk a gap in sales. Internet Retailing Retail Supply Chain

Future Of Retail 2020: Retail CMOs Must Invest In Total Brand Experience

Forrester eCommerce

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

16 Fascinating Tracks and Sessions You Can’t Miss at eTail West 2020


It’s that time of year again — eTail West is right around the corner! While there are many ecommerce conferences… Ecommerce News

Point Line Trend on… Window Shoppers


So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions.