BigCommerce

FEBRUARY 28, 2020

In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.

Marketing 404

Marketing eCommerce 404

PERQ

FEBRUARY 11, 2020

The post 20 Creative Ways to Follow Up With Leads appeared first on PERQ.

Retail 78

Retail Marketing 78

Email Audience

FEBRUARY 28, 2020

Bulk Email, you know what I mean. We all get bulk emails. Some emails (sent in bulk, but done right) can intrigue you. Others…. are delegated to the spam folder, no questions asked. Sending out bulk emails is an art, either it could be beautiful or just superbad. Let’s have a look at these bulk emails, what they are, and how they work well. Or is the age of bulk email over?

Events 104

Events Games Channel Webinar 104

Omnisend

FEBRUARY 21, 2020

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more? For me, brands such as Patagonia, Lululemon, Airbnb, and Who Gives a Read more The post 5 Key Questions To Build a Brand That People Admire appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 151

eCommerce Marketing eCommerce Marketing 151

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

Technology

Forrester eCommerce

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B Customer Experience Operations 516

Groove

FEBRUARY 14, 2020

Designers create an eCommerce wireframe to use as a framework in the website design process. Although it is the designer's responsibility to build the outline, creating a wireframe requires team effort. Collaborative effort among team members ensures your website not only fulfills - but exceeds - every aspect of a client's needs. What Is An eCommerce Wireframe?

eCommerce 368

eCommerce Reference Fulfillment Consumer 368

Kissmetrics

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.

SEO 346

SEO Mobile Channel Other 346

Optimizely

FEBRUARY 11, 2020

So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions. But there is an all-too-overlooked group of shoppers that promises immediate impact. And you already know them. Every brand has a significant group of active non-buyers : a group of shoppers that are showing strong intent with your brand by viewing multiple products, adding some

Customer Loyalty 243

Customer Loyalty Consumer Customer Blog 243

My Wife Quit Her Job

FEBRUARY 19, 2020

Today I have my friend Mari Smith on the show. Mari is often referred to as the Queen of Facebook and is widely recognized as one of the world’s foremost experts on Facebook marketing. She’s a Forbes top Social Media Power Influencer, author of The New Relationship Marketing and co author of Facebook Marketing: An Hour A Day. She also teaches businesses and brands on how to properly monetize their social media efforts.

Social Media 251

Social Media Reference Books eCommerce 251

Forrester eCommerce

FEBRUARY 11, 2020

This modern suburban city outside Atlanta, Georgia is driving one of the most empowering and successful Smart City initiatives on the planet. Curiosity Lab, founded in 2019, is driving Open Innovation efforts with everyone from large corporations to early stage startups investing in edge computing, 5G, IoT, autonomous vehicles (see the image below), robotics and more.

Technology 502

Technology Management Information Operations 502

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Groove

FEBRUARY 24, 2020

Think about yourself as a consumer. How do you recognize a poorly-designed, overly-cluttered website? Would you purchase from a website that doesn't appear to be trustworthy? Now, consider your eCommerce website. Is the homepage designed well enough to gain consumer trust? Would you feel comfortable, as a consumer, entering your credit card information on that site?

eCommerce 367

eCommerce Mobile Customer Retention Web Design 367

BigCommerce

FEBRUARY 6, 2020

Now, more than ever, quality shipping and handling has become not only fast — within two business days or even next-day delivery…

Shipping 362

Shipping Fulfillment 362

Kissmetrics

FEBRUARY 25, 2020

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

SEO 338

SEO Mobile Blog Improvements 338

lateshipment

FEBRUARY 14, 2020

Introduction. Low prices, fast shipping, and free returns are three must-haves for an online business to make the cut in today’s market. With Amazon rewriting the eCommerce playbook and retailers having followed suit to stay competitive, the focus has now shifted to the quality of delivery experiences. In order for businesses to thrive in today’s highly competitive eCommerce landscape, owning and crafting a stellar delivery experience has become essential, hence the pressing need for

Customer Experience 260

Customer Experience Management Shipping Costs Customer 260

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

FEBRUARY 17, 2020

This post will break down the pros and cons of Amazon dropshipping and why making money this way is inherently risky and not a good long term business model. Having been in ecommerce since 2007, I’ve seen many popular ecommerce business models crash and burn. And through all of the years that I’ve been doing this, one lesson always rings true.

eCommerce 197

eCommerce 197

Forrester eCommerce

FEBRUARY 5, 2020

Hong Kong (China) is one of the most sophisticated life insurance markets in the world which has attracted hundreds and thousands of customers from mainland China and many other places. In recent years, the emergence of digital-only insurers and tech giants brought new elements to the insurance fertile land and challenges much old thinking. Let […].

Marketing 469

Marketing Other Customer 469

Groove

FEBRUARY 20, 2020

The biggest mistake in the website design process is rushing to complete the design and failing to respect the process. Whether you don't understand the process or simply are rushed by external circumstances, taking the time to complete your website design is critical in its success. Failing to carefully plan out the requirements of each step in the website design process results in lost time and rework down the line.

SEO 360

SEO Web Design Information Document 360

BigCommerce

FEBRUARY 13, 2020

Based on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love.

Marketing 353

Marketing Retail eCommerce Marketing eCommerce 353

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Kissmetrics

FEBRUARY 11, 2020

Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.

Channel 310

Channel SEO Blog Shopify 310

lateshipment

FEBRUARY 26, 2020

Picture this : You’re a retailer based in Chicago, dealing in apparel and your loyal customer John has ordered a tux for his high-school reunion from your store. If anything, John’s like me, a last-minute shopper and he’d need his tux in exactly two days. You pick it, pack it, and ship it via an expedited service from your shipping partner.

Customer Experience 233

Customer Experience Shipping Costs Customer Shipping 233

Omnisend

FEBRUARY 17, 2020

It’s that time of year again: the 2020 Omnichannel Statistics Report is live! This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different. With the rise of SMS marketing across the ecommerce industry, including among our own marketers, Read more The post What We Can Learn from Omnichannel Statistics for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

Omnichannel 210

Omnichannel eCommerce Marketing eCommerce Marketing 210

Forrester eCommerce

FEBRUARY 10, 2020

In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business. While the topics of these discussions have ranged from nuts and bolts organizational questions (e.g. where should the program report) to […].

Customer 468

Customer Customer Experience Management B2B 468

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Groove

FEBRUARY 19, 2020

Could your landing page designs use some improvement? Although there is no perfect formula for taking your landing pages to the next level , locking down a few best practices helps to create a layout that will easily guide users through the offer and boost conversions. eCommerce Landing Page Best Practices. Visitors may land on your website from any page - not just the homepage.

eCommerce 360

eCommerce Information Shopify Improvements 360

BigCommerce

FEBRUARY 12, 2020

Very few shoppers expect to pay full price for products and services when purchased online.

Marketing 362

Marketing eCommerce Retail eCommerce Marketing 362

GetElastic

FEBRUARY 4, 2020

Big data has been a clear focus and business case for some time now, with organizations making major strides in how they put data to use. Whether it is to better understand customers or business processes, data is a driving force in most digital transformations. Data is especially important when it comes to implementation of ecommerce platforms and new selling strategies, as data collection and how to use it should be the driving forces in what tools and vendors you choose to align with.

B2B 186

B2B EDI B2C eCommerce 186

Inflow Insights

FEBRUARY 5, 2020

How can you make sure that you get a good ROI from SEO ? In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Why This eCommerce SEO Checklist Leads to Sales. Together, the tactics on this checklist will help your online store continually become a better traffic and conversion generating machine.

SEO 176

SEO eCommerce Social Media Mobile 176

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Omnisend

FEBRUARY 4, 2020

Sending out an email to your list of subscribers can feel like a little adventure. You carefully select the subject line, brainstorm the content and work hard to make your call to action that extra bit more appealing. But then, the numbers roll in and… it’s not what you expected. To make sure that doesn’t Read more The post Email List Cleaning – Give Your Email Marketing a Fresh Start appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 188

Marketing eCommerce Marketing eCommerce 188

Forrester eCommerce

FEBRUARY 10, 2020

Recently, I interviewed Carol Smith about AI and ethics — she’s a Senior Research Scientist at Carnegie Mellon’s Software Engineering Institute, and she told me: “You’re bringing yourself to the projects you do at work, and we’re all biased and flawed. We must accept that building a fancy system doesn’t change that. We’re going to […].

Customer 454

Customer 454

Groove

FEBRUARY 25, 2020

There comes a point when you spend a great deal of time preparing for a website launch that everyone involved becomes eager to push it live. It's very easy to accidentally overlook small details necessary to launch your site. Overlooking the small details only leads to more problems for you to deal with later. That's why it's critical to follow a website launch checklist and double check that you've completed the essentials.

SEO 347

SEO Social Media Webinar Download 347

BigCommerce

FEBRUARY 5, 2020

The world is getting smaller.

BigCommerce 475

BigCommerce 475

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events