December, 2020

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Shopping as Unusual: How to Increase Holiday Sales in 2020

BigCommerce

Thanksgiving, Christmas, New Year’s Eve are the trifecta of most profitable holidays for retailers.

Retail 407
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It’s Time To Put Security And Privacy Front And Center For Virtual Care

Forrester eCommerce

(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry.

Customer 545
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A Guide to Instagram SEO With Search by Interest

Kissmetrics

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.

SEO 363
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Nike to Open 30 Stores in 2021, Continue Investing in Customer Outreach and Supply Chain

Retail TouchPoints

Nike plans to open 30 stores in the second half of 2021 as the retailer positions itself for long-term growth. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts. The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike.

Supplies 358
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Building a Scalable E-Commerce Data Model

Fabric

If selling products online is a core part of your business, then you need to build an e-commerce data model that’s scalable, flexible, and fast. Most off-the-shelf providers like Shopify and BigCommerce are built for small stores selling a few million dollars in orders per month, so many e-commerce retailers working at scale start to investigate creating a bespoke solution.

eCommerce 336
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A Very Bifurcated Christmas For Retail

Steve Dennis

In true Dickensian fashion, this retail holiday shopping season looks to be a tale of two cities. The idea that retail has been bifurcating—that companies, particular product sectors and consumers alike are experiencing increasingly polarized outcomes—is hardly new. I began writing and speaking about this trend many years ago and teased it out further in my new book.

Retail 167

More Trending

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IoT Solutions Power Safe, Speedy and Cold COVID-19 Vaccine Delivery

Forrester eCommerce

What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit. On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […].

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How Natural Language Processing Affects Digital Marketing

Kissmetrics

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

Marketing 363
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2020 has Seen an Irreversible Change in Consumer Behavior; Now is the Time to Adapt

Retail TouchPoints

2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. Such a time of upheaval has led to a permanent, irreversible change in consumer behavior as shoppers embrace the convenience and security of ecommerce more readily. There is much for retail organizations to do to make themselves resilient to the incoming challenges, but enhancing omnichannel capabilities and building powerful ecommerce experiences will be crucial.

Consumer 342
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Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.conf

Inflow Insights

Editor’s Note: This post was originally published on May 15, 2013, and has been updated for completeness and accuracy. It may surprise you but, yes, URLs are case sensitive. And, if you have both upper- and lowercase versions of your site’s domain, you may be unintentionally making Google’s job harder — and hurting your site’s own performance.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Fast-growing convenience operator on course to almost double retail empire

TalkingRetail

A fast-growing convenience store operator is on course to almost double the size of its retail empire by the end of 2021. Amacor has recently taken on two sites – in Speke, Liverpool, and Blackpool, Lancashire – and both are being transformed into Nisa Local outlets. It means the company now operates 12 stores and.

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Why to Offer 2-Day Delivery: Double Your Conversions and Reduce Ad Spend

BigCommerce

In 1858, a package traveling from St. Louis to San Francisco would take a lightning-fast 25 days.

Travel 519
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The Age of Reinvention in Lending

Forrester eCommerce

The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head. Borrowers’ expectations – applying for loans easily and quickly on digital touchpoints – […].

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The 10 Best Ways to Promote an Event Online

Kissmetrics

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.

Events 363
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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AI Go Debuts Hybrid Autonomous Shopping in Shanghai C-Store

Retail TouchPoints

The AI-powered autonomous shopping experience just got bigger, in the form of a 4,000-square-foot hybrid convenience market called AI Go in Shanghai. The store combines a manned checkout with the use of computer vision as part of checkout-free shopping powered by AiFi Solutions. Stocking 2,000 SKUs ranging from fresh meats to snacks, this store represents the largest deployment to date of the AiFi Autonomous Store Platform OASIS.

Demo 321
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How to design effective display ads: Design components 101

Liveintent

Let’s face it; capturing audience attention isn’t easy. Not only do advertisers compete against each other for consumer attention, but also across formats, channels, and devices. Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact.

Download 131
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The future of shopping: 3 trends to watch

RetailDive

Evolving changes will affect shoppers' relationships with brands and retailers, and understanding them is key to developing successful strategies in the years to come.

Retail 136
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Bestway buys Costcutter group serving 1,500 stores

TalkingRetail

Bestway Wholesale has confirmed it has bought Costcutter Supermarkets Group (CSG) from owner Bibby Line Group. Bestway said the acquisition, which will complete on approval from the Financial Conduct Authority, follows the improvement in CSG’s financial performance over the last two years. During the 12 months to 31 December 2019, CSG’s sales rose by 10%.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Big Acceleration

Forrester eCommerce

The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.

529
529
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How to Use the Psychology of Color to Increase Website Conversions

Kissmetrics

Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

eCommerce 363
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Walgreens Accelerates Clinic Rollout with Plans for 40 Additional Locations by mid-2021

Retail TouchPoints

Walgreens Boots Alliance and VillageMD will open the next 40 Village Medical at Walgreens full-service primary care clinics by the end of summer 2021. The first markets slated for expansion include Houston, El Paso and Austin, Texas; Phoenix; and Orlando, Fla. The expansion is part of the large-scale rollout that will open 500 to 700 Village Medical at Walgreens clinics in more than 30 U.S. markets in the next five years.

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99 Best Online Business Ideas for Beginners

eCommerce CEO

It’s easier than ever before to start an online business even without any formal education or business experience. If you’re looking for a list of online business ideas for beginners, I’ve got you covered. Nah, we’re not talking about little side hustles here. Although, you can make legit money online with a side hustle. In … 99 Best Online Business Ideas for Beginners Read More ».

eCommerce 134
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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What foot traffic says about post-pandemic retail

RetailDive

Expect malls to be flexible about leases and tenant mix, and this year's rush into the suburbs to endure, according to footfall analytics firm Placer.ai.

Retail 140
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Post Office appoints director to support relationships with retailers

TalkingRetail

Post Office has selected Katie Secretan in the newly-created role of strategic partnerships director. Secretan joins from Costa Coffee where she was partnerships director UK and Ireland. She has also held roles held at Capita and O2. Secretan will be responsible for broadening and deepening Post Office’s engagement with its retail partners to ensure customers.

Retail 133
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It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester eCommerce

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs).

B2B 509
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How to Effectively Use Memes in Your Content Marketing

Kissmetrics

Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.

Marketing 363
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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How AR-Powered Solutions Can Help Your Retail Enterprise Adapt in 2021

Retail TouchPoints

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always enough to keep brick-and-mortar retailers out of bankruptcy. To future-proof your business, you need to think beyond social distancing precautions and reimagine the customer experience from the ground up.

Retail 312
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Why You Must Remove Ice From Your Store’s Sidewalk

RetailMinded

Every store has a responsibility to protect its customers from harm while they are on the premises. This is not only good customer policy, it is also the law. That is why store owners should take care to remove, or warn customers about, any obstacles or hazards that could cause them harm. If they fail to do so, then they could be held liable for any injuries that occur as a result of the store owner’s negligence in creating a safe environment for their customers.

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Consumers may buy less this holiday. Could retailers actually make more?

RetailDive

At some stores, Black Friday markdowns weren't as steep as years past, in part due to the pandemic's supply chain disruption. There may be a lesson there.

Consumer 131
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Local shops are lifelines for communities across Wales, report finds

TalkingRetail

Convenience stores in Wales have invested more than £30m in their businesses to ensure that they can continue to provide essential products and services to their communities, including cash machines (73%), bill payment services (77%) and a post office (29%), new research shows. Findings from the 2021 Welsh Local Shop Report reveals Wales has more.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.