December, 2022

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Shopify Review (Dec 2022): Is Shopify the Best Ecommerce Platform? Shopify Pros and Cons

Ecommerce Platforms

Lots of people ask us which ecommerce platform is the best suited for a company just getting started with an online store. The short answer is that Shopify offers all the functionality you need, so we're here to offer a detailed Shopify review with information about its features, pricing, user interface, and who should consider Shopify in the first place.

Shopify 223
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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

Buying goods online is second nature to most of us. Using our payment card whilst we shop online rarely gives us pause, and the many millions who buy online generally trust the system. However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure.

Consumer 131
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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

Marketing 344
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Best Email Marketing Software for Ecommerce

Ecommerce Platforms

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases.

eCommerce 197
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Personalize & Empower: Crafting a Digital-First Retail Experience

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

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Delivering More Value Through Empowered Teams

Forrester eCommerce

Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […].

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437: 5 Brain Dead Strategies To Boost Your Content Marketing Sales With Marcus Sheridan

My Wife Quit Her Job

Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. He’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast.

Marketing 276

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What is CPQ (Configure, Price, Quote)? Does your business need it?

FastSpring

Finding the right tools to streamline your sales processes can be key to running a more successful and profitable sales operation. One popular solution for managing and automating parts of the sales process is by using CPQ (Configure, Price, Quote) Software. However, what is a CPQ and what are its primary benefits? And most importantly, does your business need it?

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Getting Started with Behavioral Email Marketing

Kissmetrics

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 302
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What Is Patreon And How Does It Work?

Ecommerce Platforms

Patreon is one of the most popular membership platforms in the world right now. It’s made quite a few waves over the past few years, and is currently used by content creators all over the globe. If you are a content creator looking to increase your income, you should be using Patreon. The company’s approach towards reward-based crowdfunding has made it an incredibly popular choice for content creators all over the globe.

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Update Your Knowledge Management Practice With Three Agile Principles

Forrester eCommerce

Long-standing “waterfall” knowledge management (KM) practices are failing to meet the needs of the modern enterprise, and technology leaders must reassess their approach. Agile principles transform knowledge management within the enterprise from lengthy, delay-laden processes to lean practices that seek to make sharing knowledge easy and adaptable. For the same reasons that agile principles have […].

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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

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NPS Benchmarks – understanding where you stand in the world of NPS

Omniconvert

This article will get you through NPS benchmarking, the factors affecting NPS benchmarks, and the NPS benchmarking by industry. Eliminate every last doubt about NPS benchmarking. The post NPS Benchmarks – understanding where you stand in the world of NPS appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 147
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15 New Year email examples for your next email campaign

Omnisend

Reading Time: 9 minutes. The New Year is just around the corner. And that makes it a great time to start sending out New Year emails to your customers to engage and convert them. So, if you’re looking for New Year email examples for inspiration, you’ve come to the right place. Whether you want to promote a new product or service or just share a celebratory message, New Year emails could help build a strong relationship with your customers.

Customer 155
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Top 10 International Payment Gateways: An In-Depth Guide

FastSpring

Many companies that expand globally reach a point where they can’t properly support their international customers with their current payment platform. They’ll start noticing issues like low conversion rates, low authorization rates, more chargebacks, and an overall plateau in global growth. An international payment gateway can help with some of these issues, but it’s only one piece of the puzzle.

PayPal 148
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Headless Commerce vs. Traditional Commerce Platforms

GetElastic

Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce ? How does it differ from a traditional monolith platform ? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business.

eCommerce 148
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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A Wix Review Australia Complete with Wix Pricing

Ecommerce Platforms

Wix is one of Australia's easiest-to-use and most popular website builders. In fact, in 2021, the platform had over 200 million users worldwide, making it a go-to place for millions of entrepreneurs starting their online businesses, blogs, and stores. Within hours, Australian merchants can have a beautiful online store up and running. Interested? If so, this article is for you.

eCommerce 203
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Leaders Must Understand “The Meaning Of Stories” To Create “Meaning From Stories”

Forrester eCommerce

“You haven’t defined what story is,” said the voice of experience that afternoon, September 16, 2022. “That’s odd,” I thought. “What am I missing?” We were discussing my first leadership storytelling report, Master Storytelling For Impactful Leadership, intended to explain the “what?” and “why?” of leadership storytelling. In the report, I describe the three-arc structure […].

Customer 370
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How This Nursery Increased Revenue 140% With HubSpot Email Marketing

Groove

Background. Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox.

Marketing 148
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Salsify Certification Program Launches Enhanced Content Training | Salsify

Salsify

The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.

Customer 143
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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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SaaS Billing Software: 7 Tools in 3 Categories & How to Choose

FastSpring

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. In this piece, we’ll be comparing 7 SaaS billing solutions that we separate into three categories: Subscription management: This type of software lets you automate free trials, recurring payment schedules, and the dunning process.

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Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

Retail is one of the largest sectors in the world, with a retail sales forecast of $30.3 trillion in 2023. In a market so large and competitive, businesses compete to stand out to deliver bigger and better. The question that arises now is, how can businesses stand out? According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously stud

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Scala Hosting Review: Will Scala Hosting Be Your New Web Host?

Ecommerce Platforms

As you probably already know, your web hosting provider plays a crucial role in maintaining your website’s stability, speed, and cybersecurity. But with so many hosting solutions, it’s hard to know where to get the best deal. ScalaHosting is one such cloud hosting company aimed at businesses, individuals, and developers alike. It offers various hosting packages, from prices as low as $6.95 a month, inclusive of a wide range of features and a team of experts behind them.

Magento 197
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Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022

Forrester eCommerce

The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.

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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.

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Podcast – Interview with Guest Panel on Finance and Fintech

Digital Doughnut

A special episode of the c-suite podcast focusing on fintech and finance, produced in partnership with FutureBrand. Guests from HSBC, Curve, U.S Bank and FutureBrand explore how financial services and fintechs can improve their brand perception.

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SheerID and Bostitch Office, a Goods iQ Brand, Partner to Honor Teachers with 12 Days of Holiday Sweepstakes and Discounts

SheerID

SheerID and Bostitch Office, a Goods iQ Brand, Partner to Honor Teachers with 12 Days of Holiday Sweepstakes and Discounts.

Customer 148
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8 Best Chargebee Alternatives and Competitors (And How They’re Different)

FastSpring

Chargebee is a robust subscription management platform. However, there are certain aspects of collecting recurring payments that you would still be responsible for when using Chargebee, such as: Connecting to payment gateways manually. While Chargebee supports several different payment gateways, you have to set up and configure each one. Remitting taxes at the end of the year.

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Lowe’s Employs RFID, Blockchain to Combat Retail Theft

Retail TouchPoints

Lowe’s has unveiled a new solution, developed in its Innovation Labs division, designed to combat retail theft in way that is invisible to customers through the use of RFID chips and the blockchain. Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain.

Retail 141
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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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The Ultimate TikTok Statistics for 2023

Ecommerce Platforms

TikTok statistics offer an interesting insight into the meteoric rise of the platform. TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. Though the channel has experienced some controversy throughout the years, being banned in various countries, and threatened with banning elsewhere, this

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VSM Enables All Teams To Become Elite

Forrester eCommerce

Value Stream Management is not value stream mapping and it’s not a DevOps tool, but it plays a crucial role in helping teams optimize software delivery and tracking value across their software delivery life cycle, even when a team is not operating in a “DevOps” mode. VSM tools “connect” into your software delivery process, ingest […].

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10 Types of SEO Strategies to Rank Higher in Search Engines

Digital Doughnut

Search engine optimization is a never-ending process. It is an important aspect of online marketing today. No website can afford to ignore link-building and having a proper content marketing strategy. The good news is that search engines are becoming more accommodating to sites that employ various types of SEO strategies over time.

SEO 126
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40 Top Brands Announce Exclusive Holiday Offers For Last-Minute Shoppers in the Helping Professions with SheerID

SheerID

40 Top Brands Announce Exclusive Holiday Offers For Last-Minute Shoppers in the Helping Professions with SheerID.

Customer 147
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Why Data Is the Key to Retail Success

Having Data is great, but if you can't or don't use it what is the point of collecting it? Find out how to centralize your data and get it to work for you and transform your data collecting practices. A digital transformation is essential for success in today’s retail environment. Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each oth