Retail TouchPoints
DECEMBER 30, 2022
Buying goods online is second nature to most of us. Using our payment card whilst we shop online rarely gives us pause, and the many millions who buy online generally trust the system. However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure.
Kissmetrics
DECEMBER 9, 2022
There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.
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Wiser
DECEMBER 12, 2022
If you work in the retail industry, you’ve likely heard of or encountered a MAP policy. Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. MAP policies can also help set an expectation for the price of certain products across the market, which is helpful for smaller businesses that are looking to sell products based on value
Ecommerce Platforms
DECEMBER 6, 2022
The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Forrester eCommerce
DECEMBER 27, 2022
Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […].
Groove
DECEMBER 5, 2022
Background. Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
DECEMBER 26, 2022
Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. He’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast.
Kissmetrics
DECEMBER 11, 2022
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.
Ecommerce Platforms
DECEMBER 22, 2022
Patreon is one of the most popular membership platforms in the world right now. It’s made quite a few waves over the past few years, and is currently used by content creators all over the globe. If you are a content creator looking to increase your income, you should be using Patreon. The company’s approach towards reward-based crowdfunding has made it an incredibly popular choice for content creators all over the globe.
Forrester eCommerce
DECEMBER 19, 2022
Long-standing “waterfall” knowledge management (KM) practices are failing to meet the needs of the modern enterprise, and technology leaders must reassess their approach. Agile principles transform knowledge management within the enterprise from lengthy, delay-laden processes to lean practices that seek to make sharing knowledge easy and adaptable. For the same reasons that agile principles have […].
Speaker: Shaunna Bruton and Kailey Holmes
Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.
Omnisend
DECEMBER 21, 2022
Reading Time: 8 minutes. What worked in the last few years of ecommerce is not going to work going forward. That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. The old tricks no longer work. “The easy times, with people saying ‘I have some Facebook ads and I get an 8 or 10 ROAS and I’m profitable’ — that time is over,” he says.
Retail TouchPoints
DECEMBER 16, 2022
Lowe’s has unveiled a new solution, developed in its Innovation Labs division, designed to combat retail theft in way that is invisible to customers through the use of RFID chips and the blockchain. Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain.
FastSpring
DECEMBER 16, 2022
Finding the right tools to streamline your sales processes can be key to running a more successful and profitable sales operation. One popular solution for managing and automating parts of the sales process is by using CPQ (Configure, Price, Quote) Software. However, what is a CPQ and what are its primary benefits? And most importantly, does your business need it?
GetElastic
DECEMBER 9, 2022
Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce ? How does it differ from a traditional monolith platform ? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Ecommerce Platforms
DECEMBER 13, 2022
Wix is one of Australia's easiest-to-use and most popular website builders. In fact, in 2021, the platform had over 200 million users worldwide, making it a go-to place for millions of entrepreneurs starting their online businesses, blogs, and stores. Within hours, Australian merchants can have a beautiful online store up and running. Interested? If so, this article is for you.
Forrester eCommerce
DECEMBER 20, 2022
“You haven’t defined what story is,” said the voice of experience that afternoon, September 16, 2022. “That’s odd,” I thought. “What am I missing?” We were discussing my first leadership storytelling report, Master Storytelling For Impactful Leadership, intended to explain the “what?” and “why?” of leadership storytelling. In the report, I describe the three-arc structure […].
Omnisend
DECEMBER 1, 2022
Reading Time: 9 minutes. The New Year is just around the corner. And that makes it a great time to start sending out New Year emails to your customers to engage and convert them. So, if you’re looking for New Year email examples for inspiration, you’ve come to the right place. Whether you want to promote a new product or service or just share a celebratory message, New Year emails could help build a strong relationship with your customers.
Retail TouchPoints
DECEMBER 29, 2022
Retail is one of the largest sectors in the world, with a retail sales forecast of $30.3 trillion in 2023. In a market so large and competitive, businesses compete to stand out to deliver bigger and better. The question that arises now is, how can businesses stand out? According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously stud
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Salsify
DECEMBER 6, 2022
The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.
Omniconvert
DECEMBER 23, 2022
This article will get you through NPS benchmarking, the factors affecting NPS benchmarks, and the NPS benchmarking by industry. Eliminate every last doubt about NPS benchmarking. The post NPS Benchmarks – understanding where you stand in the world of NPS appeared first on Omniconvert Ecommerce Growth Blog.
Ecommerce Platforms
DECEMBER 12, 2022
As you probably already know, your web hosting provider plays a crucial role in maintaining your website’s stability, speed, and cybersecurity. But with so many hosting solutions, it’s hard to know where to get the best deal. ScalaHosting is one such cloud hosting company aimed at businesses, individuals, and developers alike. It offers various hosting packages, from prices as low as $6.95 a month, inclusive of a wide range of features and a team of experts behind them.
Forrester eCommerce
DECEMBER 19, 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
FastSpring
DECEMBER 12, 2022
Many companies that expand globally reach a point where they can’t properly support their international customers with their current payment platform. They’ll start noticing issues like low conversion rates, low authorization rates, more chargebacks, and an overall plateau in global growth. An international payment gateway can help with some of these issues, but it’s only one piece of the puzzle.
Retail TouchPoints
DECEMBER 27, 2022
Retail companies looking to digitally transform don’t need to fix what isn’t broken. Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. Vonage’s latest global research shows voice calls are a top-two preferred communication channel by consumers when connecting with brands, and this is likely to increase in the coming year.
Salsify
DECEMBER 1, 2022
Between the seemingly endless number of new channels and technologies, the options consumers have to engage with brands seems to expand continually — and consumers love it.
365 Retail
DECEMBER 21, 2022
Rising inflation, supply chain disruptions, and a rocky economic outlook for 2023 may have retailers feeling spooked this year, especially as companies are still recovering from the pandemic. . But there is plenty of opportunity for brands to use technology to innovate and thrive in the new year. Here’s an overview of the most important trends every retailer needs to pay attention to in 2023.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
DECEMBER 5, 2022
Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate , it’s less like writing than it is assembling various jigsaw pieces together. But fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either.
Forrester eCommerce
DECEMBER 8, 2022
Value Stream Management is not value stream mapping and it’s not a DevOps tool, but it plays a crucial role in helping teams optimize software delivery and tracking value across their software delivery life cycle, even when a team is not operating in a “DevOps” mode. VSM tools “connect” into your software delivery process, ingest […].
FastSpring
DECEMBER 9, 2022
SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. In this piece, we’ll be comparing 7 SaaS billing solutions that we separate into three categories: Subscription management: This type of software lets you automate free trials, recurring payment schedules, and the dunning process.
Retail TouchPoints
DECEMBER 1, 2022
BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. The new program, called BJ’s Media Edge , is being launched in partnership with Microsoft’s PromoteIQ solution. “We are thrilled to collaborate with Microsoft and offer brand partners a highly effective, omnichannel approach in order to increase brand exposure to our members,” said Rachael Vegas, EVP and Chief Merchandising Office
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