December, 2022

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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

Buying goods online is second nature to most of us. Using our payment card whilst we shop online rarely gives us pause, and the many millions who buy online generally trust the system. However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure.

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

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Can You Price Below MAP Prices?

Wiser

If you work in the retail industry, you’ve likely heard of or encountered a MAP policy. Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. MAP policies can also help set an expectation for the price of certain products across the market, which is helpful for smaller businesses that are looking to sell products based on value

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Best Email Marketing Software for Ecommerce

Ecommerce Platforms

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases.

eCommerce 197
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Delivering More Value Through Empowered Teams

Forrester eCommerce

Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […].

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How This Nursery Increased Revenue 140% With HubSpot Email Marketing

Groove

Background. Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox.

Marketing 370

More Trending

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Getting Started with Behavioral Email Marketing

Kissmetrics

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 275
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Ecommerce marketing in 2023 will separate the good brands from the poor ones

Omnisend

Reading Time: 8 minutes. What worked in the last few years of ecommerce is not going to work going forward. That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. The old tricks no longer work. “The easy times, with people saying ‘I have some Facebook ads and I get an 8 or 10 ROAS and I’m profitable’ — that time is over,” he says.

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What Is Patreon And How Does It Work?

Ecommerce Platforms

Patreon is one of the most popular membership platforms in the world right now. It’s made quite a few waves over the past few years, and is currently used by content creators all over the globe. If you are a content creator looking to increase your income, you should be using Patreon. The company’s approach towards reward-based crowdfunding has made it an incredibly popular choice for content creators all over the globe.

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Update Your Knowledge Management Practice With Three Agile Principles

Forrester eCommerce

Long-standing “waterfall” knowledge management (KM) practices are failing to meet the needs of the modern enterprise, and technology leaders must reassess their approach. Agile principles transform knowledge management within the enterprise from lengthy, delay-laden processes to lean practices that seek to make sharing knowledge easy and adaptable. For the same reasons that agile principles have […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Headless Commerce vs. Traditional Commerce Platforms

GetElastic

Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce ? How does it differ from a traditional monolith platform ? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business.

Magento 148
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Lowe’s Employs RFID, Blockchain to Combat Retail Theft

Retail TouchPoints

Lowe’s has unveiled a new solution, developed in its Innovation Labs division, designed to combat retail theft in way that is invisible to customers through the use of RFID chips and the blockchain. Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain.

Retail 335
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Salsify Certification Program Launches Enhanced Content Training | Salsify

Salsify

The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.

Customer 148
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15 New Year email examples for your next email campaign

Omnisend

Reading Time: 9 minutes. The New Year is just around the corner. And that makes it a great time to start sending out New Year emails to your customers to engage and convert them. So, if you’re looking for New Year email examples for inspiration, you’ve come to the right place. Whether you want to promote a new product or service or just share a celebratory message, New Year emails could help build a strong relationship with your customers.

Customer 155
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A Wix Review Australia Complete with Wix Pricing

Ecommerce Platforms

Wix is one of Australia's easiest-to-use and most popular website builders. In fact, in 2021, the platform had over 200 million users worldwide, making it a go-to place for millions of entrepreneurs starting their online businesses, blogs, and stores. Within hours, Australian merchants can have a beautiful online store up and running. Interested? If so, this article is for you.

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Leaders Must Understand “The Meaning Of Stories” To Create “Meaning From Stories”

Forrester eCommerce

“You haven’t defined what story is,” said the voice of experience that afternoon, September 16, 2022. “That’s odd,” I thought. “What am I missing?” We were discussing my first leadership storytelling report, Master Storytelling For Impactful Leadership, intended to explain the “what?” and “why?” of leadership storytelling. In the report, I describe the three-arc structure […].

Customer 370
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NPS Benchmarks – understanding where you stand in the world of NPS

Omniconvert

This article will get you through NPS benchmarking, the factors affecting NPS benchmarks, and the NPS benchmarking by industry. Eliminate every last doubt about NPS benchmarking. The post NPS Benchmarks – understanding where you stand in the world of NPS appeared first on Omniconvert Ecommerce Growth Blog.

Article 147
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Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

Retail is one of the largest sectors in the world, with a retail sales forecast of $30.3 trillion in 2023. In a market so large and competitive, businesses compete to stand out to deliver bigger and better. The question that arises now is, how can businesses stand out? According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously stud

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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4 Product Content Management Tips | Salsify

Salsify

Between the seemingly endless number of new channels and technologies, the options consumers have to engage with brands seems to expand continually — and consumers love it.

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Podcast – Interview with Guest Panel on Finance and Fintech

Digital Doughnut

A special episode of the c-suite podcast focusing on fintech and finance, produced in partnership with FutureBrand. Guests from HSBC, Curve, U.S Bank and FutureBrand explore how financial services and fintechs can improve their brand perception.

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Scala Hosting Review: Will Scala Hosting Be Your New Web Host?

Ecommerce Platforms

As you probably already know, your web hosting provider plays a crucial role in maintaining your website’s stability, speed, and cybersecurity. But with so many hosting solutions, it’s hard to know where to get the best deal. ScalaHosting is one such cloud hosting company aimed at businesses, individuals, and developers alike. It offers various hosting packages, from prices as low as $6.95 a month, inclusive of a wide range of features and a team of experts behind them.

Live Chat 197
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Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022

Forrester eCommerce

The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Retail Trend Watch 2023: Here’s What to Look For

365 Retail

Rising inflation, supply chain disruptions, and a rocky economic outlook for 2023 may have retailers feeling spooked this year, especially as companies are still recovering from the pandemic. . But there is plenty of opportunity for brands to use technology to innovate and thrive in the new year. Here’s an overview of the most important trends every retailer needs to pay attention to in 2023.

Retail 133
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The Customer is Always Right: Why Programmable Voice is a Key Component of Digital Retail

Retail TouchPoints

Retail companies looking to digitally transform don’t need to fix what isn’t broken. Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. Vonage’s latest global research shows voice calls are a top-two preferred communication channel by consumers when connecting with brands, and this is likely to increase in the coming year.

Customer 320
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Revlon set to exit bankruptcy by April

RetailDive

If a judge approves, the beauty company will conclude its Chapter 11 process with its lenders as its new owners, but what happens next remains uncertain.

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10 Types of SEO Strategies to Rank Higher in Search Engines

Digital Doughnut

Search engine optimization is a never-ending process. It is an important aspect of online marketing today. No website can afford to ignore link-building and having a proper content marketing strategy. The good news is that search engines are becoming more accommodating to sites that employ various types of SEO strategies over time.

SEO 126
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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The Ultimate TikTok Statistics for 2023

Ecommerce Platforms

TikTok statistics offer an interesting insight into the meteoric rise of the platform. TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. Though the channel has experienced some controversy throughout the years, being banned in various countries, and threatened with banning elsewhere, this

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VSM Enables All Teams To Become Elite

Forrester eCommerce

Value Stream Management is not value stream mapping and it’s not a DevOps tool, but it plays a crucial role in helping teams optimize software delivery and tracking value across their software delivery life cycle, even when a team is not operating in a “DevOps” mode. VSM tools “connect” into your software delivery process, ingest […].

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3 marketing priorities for 2023

Liveintent

Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. However, since then, Google has delayed deprecation twice. Some may find themselves frustrated by the continual hold up, but the delay presents an opportunity for brands of all sizes to better prepare themselves for the tremendous disruption ahead.

Marketing 118
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Relying on End-to-End Observability to Ensure Exceptional Customer Experience

Retail TouchPoints

Overseeing an e-commerce platform for one of the world’s largest technology companies is no simple task. At the heart of it is ensuring that every enterprise we support can provide its customers with the best digital experience possible, wherever they are in the world. In the ecommerce space, I’ve seen a mindset shift in business — from concerns around monitoring availability to using observability to ensure excellent performance and doing everything you can to prevent your sites and services fr

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.