March, 2022

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Best Ecommerce Platform for Startups (Mar 2022)

Ecommerce Platforms

The best ecommerce platform for startups offers simple, yet intuitive functionality for companies ready to grow and sell. When you’re trying to innovate in your chosen market, you need an ecommerce environment that’s agile, and scalable – just like you. Unfortunately, choosing the ideal ecommerce platform is easier said than done. There are plenty of different options out there all claiming to be the best.

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Marketing Growth Will Accelerate In The Post-Pandemic Era

Forrester eCommerce

Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Marketing 370
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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience. For example, Forever 21 is getting involved by collaborating with the popular online game Roblox, allowing users to customize virtual fashion stores using Forever 21 products and then purchase the physical equivalents on their website.

Retail 358
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5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence

BigCommerce

If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…

eCommerce 387
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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What Are the Biggest Commerce Challenges for Brands and Retailers? | Salsify

Salsify

The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and consumer-driven search.

Retail 148
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STRIVE Offers Free Resources to Market to the Military

SheerID

In honor of Military Appreciation Month, SheerID and Refuel are providing incentives and support to help brands reward the military community.

Marketing 159

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Design Leaders Reveal How To Build Inclusive And Diverse Design Teams — And Why That Matters

Forrester eCommerce

Does your organization want to create inclusive experiences for your customers? Are you following an inclusive design process? If the answer to both questions is “yes,” great! But if you’re like most companies we speak with, you’re missing an essential component for creating inclusive experiences: an inclusive and diverse design team. Having such a team […].

Customer 370
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As Malls Reinvent Themselves, Department Stores Will Need to Rethink and Redesign

Retail TouchPoints

It’s no secret that malls are struggling for relevancy. Once the “it” hangout spot for elderly mall walkers and teenyboppers alike, many malls have been left in the dust by rapid shifts in the way consumers live, work and shop. In mid-2021 Moody’s Analytics predicted that of the roughly 1,000 or so traditional malls left in the U.S., 20% would close or go through a “major repurposing” in the very near future, and other analysts have predicted closure rates closer to 30%.

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Announcing BigCommerce + Bolt One-Click Checkout

BigCommerce

Consumer expectations aren’t what they used to be.

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How To Build Successful Retail Partnerships: A Step-by-Step Guide | Salsify

Salsify

If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important.

Retail 148
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Digital Marketing Trends to Look Out For in 2022

Digital Doughnut

When the world was thrown into chaos with Covid-19, many changes occurred not only to our physical environment but also emotionally. People feared for their lives day after day. The times were terrible, yet it didn't stop the world from progressing either. In fact, it gave rise to newer digital avenues, boosted ecommerce, and allowed people to explore the wonders of digital marketing.

Marketing 135
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Consumers prefer physical gift cards, despite digital growth

RetailDive

Nearly half of consumers polled by payments processor Fiserv bought more digital gift cards than physical ones amid the COVID-19 pandemic, but a slight majority still favor the hard copy version.

Gifts 121
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Web3 Isn’t Going To Fix The Shortcomings Of Today’s Web

Forrester eCommerce

Will Web3 deliver on its promise of allowing users to control their own data? Learn the three key tenets of the new vision.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Hermes to change its name to Evri

365 Retail

Courier giant Hermes is to change its name and invest millions of pounds in pensions for its employees, the company has announced. The GMB union said it was a “breakthrough” deal which will give couriers proper retirement plans and the right to maternity and paternity leave. Hermes is to rebrand as Evri, with a new logo rolled out across the country.

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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

The connection between humans and horses spans millennia. Today’s equestrian gear, styles and accessories keep the tradition modern and fresh. Legacy Creek LLC (doing business as AJ Tack ) has provided both English and Western riders with high-quality tack, apparel and even home décor since 2002. . When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels.

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What Are the Top 5 B2B Marketing Trends for 2022?

Digital Doughnut

The past couple of years have been catastrophic for B2B marketers, especially due to the unprecedented conditions that erupted during the pandemonium. With many of us having navigated an unnatural horror pandemic over the past year, you’d have to be really thick-skinned not to feel excited. For businesses everywhere, we can look forward to a new chapter that is certain to be an exciting time for marketers across all sectors.

B2B 121
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Dick's touts 'incredibly strategic' relationship with Nike as it posts another record year

RetailDive

The relationship with Nike is at an "all-time high," but that's just one of several key partners, and Dick's own private labels are growing as well.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Shopify Marketing: 15 Ways To Promote Your Store & Boost Sales

eCommerce CEO

Shopify is a popular ecommerce platform, powering more than 1 million businesses across the globe. Looking to promote your Shopify store to reach new customers? Read more.

Shopify 105
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Build-A-Bear Parties Return Following Two-Year COVID-19 Hiatus

Retail TouchPoints

Build-A-Bear Workshop is celebrating the return of in-store parties, which were shut down for two years during the COVID-19 pandemic. The retailer, which announced last year that it was upgrading its ecommerce experience , has another reason to celebrate this year: its 25 th anniversary. In honor of the milestone, Build-A-Bear is offering a Silver Celebration Party package.

Workshop 318
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How can online brands succeed?

365 Retail

The one thing we’ve learned over the last few years is that change is inevitable, and eCommerce is no exception. While the hectic pace of change within the eCommerce world has begun to slow, this is not the time for online brands to rest on their laurels. Instead, now’s the time for them to reflect on past changes and develop strategies to remain viable this year and into the future.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. But heavy concentration on one revenue stream alone increases risk over the long term, making it imperative to diversify among channels.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Social Media Marketing: Drive Your Business With Creativity in 2022

Digital Doughnut

Social media needs both plans and creativity to flourish as a platform. If you want to excel in your business with social media marketing, here's what you need to focus on.

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Walmart adds free Spotify to Walmart+, gives membership free to staff

RetailDive

As it adds perks, the retailer is giving its free-delivery subscription to associates, in part so they can sell it to customers based on experience.

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Walgreens puts robots to work filling prescriptions

RetailWire

Walgreens Boots Alliance is opening micro-fulfillment centers that use robots to fill customers’ prescriptions. The drugstore giant expects it may use robots to fill as many as half its prescriptions by 2025.

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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons. The cost of returns keeps ecommerce operators awake at night — so much so that some large retailers have adopted a “just keep it” policy towards certain purchases, opting to issue a refund without asking for the merchandise back (a trend that may prove unsustainable for both margins and the environment if consumers come to expect it).

eCommerce 312
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Sainsbury’s axes 200 in-store cafes

365 Retail

Sainsbury’s has said it will shut 200 cafes in a shake-up of its in-store dining which is set to hit around 2,000 workers. The supermarket said it will also be consulting staff about plans to close less popular hot food counters in 34 stores and changes to how it runs bakeries in 54 branches. It is understood this will affect a small number of employees and is included within the wider 2,000 figure.

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How to Make Your Digital Campaigns Shoppable

ChannelAdvisor

Consumers want the ability to purchase their favorite products no matter what channel they’re in. Are you doing everything you can to keep them on the path to purchase? Today’s shoppable media technology extends far beyond your brand website, which is exciting news if you’re a brand that executes any sort of digital campaigns. That includes your email campaigns, digital advertising, social commerce and even your video content.

eCommerce 105
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Top 7 Best Practices for Account-Based Marketing in 2022

Digital Doughnut

Businesses are increasingly opting for account-based marketing (ABM) as they move towards providing a more customer-centric approach. Organizations are moving beyond the traditional marketing models to keep up with changing business conditions, this means adopting new strategies.

Marketing 115
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How brands are responding to Russia's war on Ukraine

RetailDive

Russia's invasion of Ukraine raises logistical and moral questions for retailers and introduced new unpredictability into the supply chain, world economy and consumer sentiment.

Supplies 115
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.