October, 2020

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Small Business Ecommerce: Here’s What You Need to Know to Win

BigCommerce

In the modern retail market, nothing matters more than ecommerce.

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5 retail holiday predictions for 2020

RetailDive

In an unpredictable year it's hard to see what's on the immediate horizon — particularly when it comes to consumer spending habits.

Retail 143
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Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode

Forrester eCommerce

It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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AWS Q&A: How Retailers can Prepare Ecommerce Operations for COVID-Driven Uncertainty

Retail TouchPoints

This year’s surge in ecommerce has put strains on both supply chains and websites, and retailers now are guessing what challenges they will face as fall and winter bring the threat of a COVID-19 resurgence as well as the usual holiday rush. With ecommerce traffic unlikely to wane anytime soon, retailers need to harden their operations to prepare for a potential holiday rush.

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Unalike Holiday Email Campaigns 2020: The Who, How, and When

Omnisend

Reading Time: 4 minutes. This year, the holiday shopping season will expand beyond Gray November into October, resulting in an early and prolonged period that merely includes a few tentpole periods, like Black Friday week, instead of relying on them. With our mission to cut through the typical holiday B.S., we’ll provide you exactly what you need to know to plan your email campaigns for a successful season.

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Top Customer Service Considerations for Retailers in a Post-COVID World

RetailDive

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Nintex’s Acquisition of K2 Signals Growth and Change for the DPA Market

Forrester eCommerce

This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2. Ok, let’s be honest, they were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA.

Marketing 541
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How Technology Affects Communication

Kissmetrics

For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial.

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IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

Retail TouchPoints

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings. The retailer already was using Google Cloud to help scale operations during the coronavirus pandemic and will continue looking into new possibilities.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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6 Ways to Optimize Your Holiday Workflows in 2020

Omnisend

Reading Time: 7 minutes. With the holidays fast approaching, there’s a lot of noise in the digital marketing space right now. Drowning in the endless sea of “best practices” and “easy tips and tricks,” you might be ready to give up on your holiday prep altogether. Right now, what you need are clear cut, no BS strategies that you can implement today, and not have to think twice about it–and that starts with automation.

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Meet Your Customers Where They Are This Holiday Season

BigCommerce

The holidays are fast-approaching and this year’s unique challenges are having us take a trip back to the drawing board.

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Nisa launches Express format for smaller stores

TalkingRetail

Nisa has unveiled its new Nisa Express format aimed at stores up to 1,000sq ft. The new format was launched at the wholesaler’s 2020 Nisa Expo, which is taking place online today and tomorrow after the group’s usual trade show at Stoneleigh in Warwickshire was cancelled earlier this year due to the pandemic. There are.

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Europe Predictions 2021: Disruption And Opportunity For Technology Leaders

Forrester eCommerce

Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Kissmetrics

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss one deadline and end up missing more.

Marketing 363
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The Secret of Progressive Web Apps: Boosting Google Rankings Via Better Customer Experiences

Retail TouchPoints

At its heart, a progressive web app (PWA) is a website that functions like a native app on a shoppers’ device. Although simple in concept, PWAs have the potential to massively improve a retailer’s operations, from shortening website load times to boosting natural Google search ranking, according to the Progressi v e Web Apps: The Best Kept Tech ‘Secret’ In Retail session at the 2020 Retail Innovation Conference.

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Can retailers reinvent holiday cheer in a pandemic?

RetailDive

Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy.

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3 Google Ads Strategies to Drive More Sales this Holiday Season

BigCommerce

We’ve all heard the 2020 “un” words: unprecedented, unexpected, unpredictable.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Convenience retailers step into free meals row with support for local school children

TalkingRetail

Convenience retailers are showing their commitment to communities – by stepping in to provide free school meals for local school children. Many retailers have pledged their support for Marcus Rashford’s food poverty campaign and are taking practical action to help children in their communities as half-term starts. They have stepped in to offer free food.

Retail 136
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Predictions 2021: Customer Insights Practices Continue To Evolve

Forrester eCommerce

Firms have gotten better at acting on customer insights. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Something new and different. Learn why in our customer insights predictions for 2021.

Customer 529
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How to Choose The Right Social Media Agency

Kissmetrics

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right.

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Bed Bath & Beyond Posts First Sales Increase In Nearly Four Years

Retail TouchPoints

Bed Bath & Beyond achieved a 6% sales increase in Q2 2020, its first growth since Q4 2016, driven by an 89% jump in ecommerce sales. The online growth offset a 12% decline in same-store sales, bringing net sales to $2.7 billion. The retailer credited the improvements to its expansion of omnichannel offerings such as buy online, pick up in-store (BOPIS) and curbside pickup during the pandemic.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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17 retailers that could go bankrupt as the COVID-19 era wears on

RetailDive

The industry is approaching a record for filings this year, and others are still vulnerable as the economy, pandemic and retail evolution take their toll.

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How to Name a Business: You Only Get One Chance to Make a First Impression 

BigCommerce

It’s tough to succeed as a small business.

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Nisa boss Ken Towle says group in ‘good shape’ as Covid shakes up convenience

TalkingRetail

Nisa has emerged strongly from the early phases of the coronavirus pandemic and is well-placed to capitalise on the changing shopper habits that have emerged out of lockdown, according to boss Ken Towle. Speaking as Nisa launched its virtual Nisa Expo 2020 for retailers and suppliers, Towle told TalkingRetail.com: “The year 2020 has involved a.

Retail 135
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Predictions 2021: It’s All About Empathy, Digital, And Virtualizing Customer Care

Forrester eCommerce

The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic. Learn how customer service will evolve in 2021.

Customer 517
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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How to Choose The Right Conversion Rate Optimization Agency

Kissmetrics

Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. First of all, you should… Know Your Goals and Desired Outcomes.

eCommerce 363
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RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

Retail TouchPoints

It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6 th annual Retail Innovation Conference (#RIC20), being held virtually Oct. 13-14. That’s because the coronavirus pandemic has, for better or worse, dramatically sped up a number of long-brewing retail trends. Ecommerce growth that wasn’t forecasted to reach fruition for five years happened in approximately five months.

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Building bigger baskets by increasing engagement in a mission-driven world

RetailDive

Online shopping participation has accelerated at warp speed through the evolution of COVID-19. More and more people are choosing alternative shopping options like home delivery, click-and-collect and curbside.

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Ecommerce Fraud Protection for Online Merchants: The Ultimate Guide

BigCommerce

The news for online merchants is good and bad.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.